When selecting the keyword phrases for your SEO campaign, it is important to use the same terminology that searchers use when typing in search queries. We compared the trends over the past 4 years of visitors who use the search term “Dauphin County” vs. Harrisburg. Overwhelmingly, visitors use the term “Harrisburg” much more than “Dauphin County”. Red = Harrisburg Blue = Dauphin County We found similar results when looking at other terms such as York County, Cumberland County, Springettsbury Township etc.
The trend was more to search for the product / service using the city name. We have gathered the regional interest for 4 of the targeted areas and have provided the results below. The numbers indicate the interest level from 0 to 100 (100 being the highest).
Below is an example of what you see: People located within Harrisburg use the term Harrisburg in their searches more than York, Camp Hill and Mechanicsburg. Searchers from Harrisburg are less likely to search for products and services within Camp Hill or Mechanicsburg and more likely to type in York if they are not able to find what they are looking for in Harrisburg. Harrisburg Harrisburg – 52 York – 31 Mechanicsburg – 6 Camp Hill – 5 Camp Hill Harrisburg – 52 York – 31 Mechanicsburg – 6 Camp Hill – 5 Mechanicsburg Harrisburg – 32 Mechanicsburg – 19 York – 19 Camp Hill – 8 York York – 100 Harrisburg – 12 Based on this information we recommend that you mainly target Harrisburg and York which will provide a large amount of exposure to Harrisburg, Camp Hill, Mechanicsburg and York; but recommend that you do not leave out Mechanicsburg and Camp Hill as the cross targeting can provide additional exposure.
Related Resources
- Geofencing Marketing: What Is It and How Can You Get Started?
- Why Geofencing Facebook Ads Give You a Huge Advantage
- How Does Geofencing Technology Work?
- Geofencing Meaning: What Is Geofencing Marketing? [+5 Benefits]
- Geofencing Examples: 5 Examples of Geofencing Done Right
- 6 Geofencing Best Practices: Geofencing Marketing Strategy
- Geofencing 101: How Geofencing Marketing Can Drive Revenue for Your Business
- Top 8 Geofencing FAQS: Get Your Answers to Your Questions Now
- Geofencing Solutions
Related Services
- Digital Advertising Services
- Addressable Geofencing Advertising Services
- Account-Based Marketing Services
- Industry-Leading Account-Based Marketing Agency
- Account-Based Marketing Pricing: What Should Your Business Pay?
- Digital Advertising Agency
- Competitor Geofencing Advertising Services
- Professional Affiliate Marketing Management Services
- Close More Sales With B2B AR & VR Solutions
Marketing Tips for Niche Industries
- Your Guide to Google Local Services Ads for Garage Door Companies
- Google Local Services Ads for Real Estate Services [+3 Benefits]
- How to Get LegitScript Certified: A Step-By-Step Guide for Rehab Centers
- LegitScript for Google Ads
- LegitScript Certification for Rehab Centers
- Google Local Services Ads for Roofers: 3 Stellar Benefits
- Google Local Services Ads for HVAC [+3 Steps for Getting Started]
- HVAC Advertising: 5+ HVAC Marketing Strategies That Work
- Local SEO for Building Material Suppliers [+4 Tips for Success]
How is your website’s SEO?
Use our free tool to get your score calculated in under 60 seconds.
Work With Us
Continue Reading
Get posts by email
Join 200,000 marketing managers and subscribe to Revenue Weekly!
"*" indicates required fields
WebFX Careers
Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.