Matthew GibbonsLead Data & Tech Writer
- September 18, 2021
- 6 minute read
- Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
When it comes to search engines, Google tends to get a lot of the attention — but it’s not the only search engine out there. Bing is a formidable platform in its own right, and it doesn’t exist just to play second fiddle to Google. Bing generates vast amounts of traffic just like Google does, meaning you can benefit greatly from marketing there.
But one thing many marketers find themselves asking is, “How can I improve my visibility on Bing?” The best way to improve Bing visibility is to rank higher in Bing search results. Below, we’ll offer several tips for how to rank higher on Bing and draw more traffic to your website. Read on to learn more, and then subscribe to Revenue Weekly — our email newsletter — for more digital marketing tips from the agency with over 25 years of experience!
7 ways to improve Bing visibility for your website
If you’re asking, “What’s the best way to improve my visibility on Bing?” the answer is rankings. Odds are, you’re struggling with visibility because your site isn’t appearing high enough in search results. Fortunately, there are several ways you can improve Bing rankings.
Here are seven top-tier tips for boosting your spot in Bing search results!
1. Target long-tail keywords
One of the fundamental steps to how to rank higher on Bing is to start targeting specific keywords. That’s the only way Bing will know where to rank your content. But you shouldn’t target just any searches — you should prioritize long-tail keywords.
Long-tail keywords are keywords that are several words long. They offer a distinct advantage over shorter keywords for two reasons. Long-tail keywords have:
- Greater specificity (People who search the terms look for something specific)
- Less competition (Fewer businesses competing for them)
With long-tail keywords, you can reach a more relevant audience and experience less competition from rival businesses. You can still target some short-tail keywords, but it’s best to prioritize long-tail in most of your search engine optimization (SEO).
2. Focus on user search intent
For your content to successfully reach the top of Bing rankings, it needs to prove satisfactory to users. As users repeatedly spend time on a page, its rankings will improve — whereas if they never find what they’re looking for there, the rankings will go down. For that reason, you need to be sure to give users what they’re looking for — that is, you need to satisfy user search intent.
To do that, look at what’s currently ranking for a given keyword. Based on what you find, you can better gauge what users want and write that into your own content.
3. Harness the power of links
When it comes to SEO, links are your best friend. To start with, you can use internal links across your site to connect all your various pieces of relevant content. Internal links help Google find all your website pages when it crawls and indexes your site.
You can also earn backlinks, which are links from third-party industry sites that lead back to your pages. When reputable sites link to you, it tells Bing that you’re reputable as well, and your rankings can improve. To earn backlinks, simply look for broken or outdated links on reputable websites.
Then notify those websites of the broken links and offer a related page on your site to replace them.
4. Write evergreen content
Another important thing to consider is that your content should ideally continue generating traffic long after you publish it. You don’t want to write content on your site that only attracts interest for a few days or weeks before becoming irrelevant. To ensure that your content keeps driving traffic for years on end, you can aim to make it evergreen — that is, write it in such a way that it won’t become outdated in the near future.
Minimize any references to current fads or the specific year. Of course, some content will become outdated at some point anyway, so you can also go back and update old content to make it relevant again. Doing so will allow you to stay high in rankings and maximize the amount of content drawing people to your site through Bing.
5. Optimize your page load speeds
Another excellent way to improve Bing rankings is to boost your page load speeds. You want your pages to load as quickly as possible, since slow-loading pages tend to lose lots of traffic. In fact, 83% of users expect pages to load in three seconds or less.
Three seconds might not seem like much, but in the world of page load speeds, it’s a long time. Fortunately, there are several ways you can make your pages run faster, including:
- Limiting redirects
- Minifying code
- Compressing images
- Caching pages
When you follow each of the above steps, your pages will load quicker, and you’ll retain more of your traffic.
6. Implement responsive design
Did you know that over 50% of all Internet traffic comes from mobile devices? That means that if your site isn’t mobile-friendly, you’ll miss out on the a lot of potential traffic. Fortunately, you can make your site deliver a positive experience on any device with the help of responsive design.
Responsive design refers to a setup where your site adjusts its format to fit the screen where it appears. On a mobile device, the elements on the screen might be arranged differently than they would if you viewed the same site on a desktop computer. Responsive design makes your site accessible to people on all kinds of different devices, meaning your site is visible to people on mobile as well as desktop.
That makes mobile-friendliness yet another effective way to improve Bing visibility.
7. Optimize your images
A final tip for how to rank higher on Bing is to optimize the images on your website. Image optimization can refer to a few different things. To start with, you can compress your images to smaller file sizes, helping your pages load faster. You can also use alt tags. Alt tags are short text descriptions you can add to your images that detail what they depict.
For example, an image of an elephant might have an alt tag that reads, “elephant eating leaves in Savannah.” That way, people with screen readers can tell what your images show. Alt tags also allow Bing’s search algorithms to read the images, meaning they can contribute to your rankings. Your images can also appear in Bing Images searches, giving you even more visibility.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.
Independent research from Clutch has named WebFX the
top SEO company in the United States.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.Read More Clutch Reviews
WebFX can help you rank in Bing
Having read through the above tips, you know what it takes to improve Bing rankings — but that doesn’t mean you couldn’t use some help.
If you want a hand improving your visibility in Bing search results, WebFX’s team of over 500+ experts is here for you! With our SEO services, you can get help implementing all the above tips in both Bing and Google. You’ll also be assigned a dedicated account representative to keep in touch with you on all the improvements we make to your marketing.
Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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