Did you know that 64% of small businesses use social media to promote their brands? That’s because social media marketing is an excellent way for small-to-medium sized businesses (SMBs) to reach their audience and promote their companies.
Some SMBs have lean marketing teams. They are pressed for time to create and schedule social media content, analyze their organic posts’ performance, and measure their paid campaigns’ return on investment (ROI).
Thanks to social media management software, SMBs’ marketing teams can efficiently stay on top of these social media tasks.
In this blog post, we round up nine social media management software for small businesses. Some tools have free and paid versions that suit SMBs’ budgets.
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What is social media management software?
Social media management software is an application that lets users manage one or more social media profiles across one or more platforms in a single dashboard. With such a tool, you can:
- Create, schedule, and publish content on your profiles
- Monitor your published posts
- Engage with your followers
- Measure performance with analytics
Top 9 social media management software for small businesses
The best social media management software for your business fulfills your needs and fits your budget. Each tool on this list assists users in different tasks.
Does your business use more than one social media platform? Check out the multi-platform management tools on this list. Is your business just starting with social media marketing? Try the free tools or sign up for a free trial.
Here’s a table that summarizes the social media management tools’ supported platforms and pricing details. Click on each tool to learn more about it:
|Social Media Management Software||Best For||Supported Platforms||Price||Free Version|
|1. Buffer||Scheduling social media content||· Facebook
· Google Business Profile
|Starts at $5 per social media channel per month||Free plan available — subscription plans have a 14-day free trial|
|2. Hootsuite||Analytics and monitoring incoming messages from different social channels||· Facebook
|Starts at $49 per month||Free plan available — paid plans have a 30-day free trial|
|3. AgoraPulse||Social listening||· Facebook
|Starts at $79 per month for two users and 10 social profiles||Free plan available — paid plans have a 30-day free trial|
|4. SocialBee||Content creation||· Facebook
· Google Business Profile
|Starts at $19 for five social accounts||14-day free trial available|
|5. Sprout Social||Managing reviews||· Facebook
|$89 per user per month||30-day free trial available|
|6. Tweetdeck||Monitoring competitors’ activities and social listening on Twitter||Free||Free|
|7. Preview||Creating a curated Instagram feed||Starts at $6.67 per month||Free limited plan available|
|8. Keyhole||Working with influencers||· Facebook
|Starts at $79 per month||7-day free trial available|
|9. CoSchedule||Managing your social media content calendar||· Facebook
||Starts at $29 per month||Free plan available|
Best for: Scheduling social media content
Price: Starts at $5 per social media channel per month
Free version: Free plan available — paid subscriptions have a free 14-day trial
If you own a small business and want an affordable tool for your social media marketing efforts, Buffer is an excellent software option for you.
The free plan lets you schedule 10 posts on up to three social media channels. A calendar view, buff.ly link shortener, and Twitter hashtag suggestions are all included in the free plan.
Want additional storage for up to two years’ worth of data, campaign analysis, and machine learning insights? Check out the Essentials Plan, which starts at $5 per month per channel (when billed annually). You can also try the paid plans for 14 days for free.
Best for:Analytics and monitoring incoming messages from different social channels
Price: Starts at $49 per month
Free version: Free limited plan — 30-day free trial is available for select paid plans.
Supported platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok
Monitor incoming messages from multiple social media channels and find the best times to post from one hub. You can even integrate your other business and marketing tools with Hootsuite.
Want to give access to other team members? The Team, Business, and Enterprise plans let you grant permissions to other team members and control the features they can access.
Best for: Social listening
Price: Starts at $79 per month
Free version: Free plan available — paid subscriptions have a free 30-day trial
Supported platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube
AgoraPulse is an all-in-one social media management software that can help marketers schedule content, monitor comments on your Facebook ads, and create custom reports. A mobile app is also available on iOS and Android, so you can manage all your social media messages, comments, and reviews from one app.
Want to discover the latest insights about your brand and competitors? This social media management software has social listening capabilities. It has unlimited keyword and hashtag tracking on Twitter and YouTube. You can follow as many hashtags as allowed by the Instagram API.
Best for: Content creation
Price: Starts at $19 for five social accounts
Free version: 14-day free trial available
Supported platforms: Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, TikTok, and Twitter
A social media management software that lets you post to all your social media profiles, SocialBee has a unique feature of recycling evergreen content. It also has a handful of content creation tools.
Integrate your SocialBee account with Canva, Giphy, and URL shorteners, so you can spend less time developing images and content. Want to get more ideas from the world wide web? Import feeds from relevant blogs with the RSS functionality and let this tool generate content each time a new post gets shared.
If you want to know how your content is performing, you can check the analytics within SocialBee to find out how it performed on your different social media platforms.
5. Sprout Social
Best for: Managing reviews
Price: $89 per user per month
Free version: 30-day free trial available
Supported platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube
This social media management software can assist you in various tasks — from scheduling posts and monitoring their performance to preparing reports. It also lets you manage reviews from your Google Business Profile and Facebook page.
Sprout Social’s employee advocacy tool creates a curated feed of content for your employees, so they can pick some that they can share on their pages. This feature can help your business page increase its reach.
It also has a social customer relationship management (CRM) tool, which provides contextual information. Conversation history, contact information, and internal notes are easy to retrieve and enable your reps to efficiently respond to customers with a personal touch.
Best for: Monitoring competitors’ activities and social listening on Twitter
Supported platform: Twitter
If your customers frequently use Twitter and engage with you through this social media platform, consider using Tweetdeck. A Twitter-owned management software, Tweetdeck lets you easily monitor interactions and engage with your followers.
This software also lets you customize your view with columns, so you can have a feed dedicated to all accounts you follow and another feed to track a trending topic. You can set up another column to monitor your competitors’ activities. You can schedule tweets and respond to messages from Tweetdeck, too.
Best for: Creating a curated Instagram feed
Price: Starts at $6.67 per month
Free version: Free limited plan available
Supported platform: Instagram
Preview lets you visually plan your Instagram feed, so you can create a feed that shows a pattern. Upload photos and videos into the app so you can preview your feed before you publish.
This social media management software dedicated to Instagram also lets you schedule your content ahead of time. Want to increase your reach with Reels and engage with your followers with Stories? Preview helps you plan them before publishing.
Best for: Working with influencers
Price: Starts at $79 per month
Free version: 7-day free trial
Supported platforms: Facebook, Instagram, TikTok, Twitter, and YouTube
If your brand works — or is planning to work — with influencers for your marketing efforts, consider using Keyhole. This social media management software helps you select the right influencers for your brand.
In addition, Keyhole identifies the influencers talking about the industry you’re in, so you can analyze their accounts and look at their organic posts’ performance. You can also measure an influencer’s contribution to your brand’s overall engagement, reach, and impressions.
This social media management tool also works as a social listening tool and a social publishing tool that lets you schedule posts on your pages.
Best for: Managing your social media content calendar
Price: Starts at $29 per month
Free version: Free plan available
Supported platforms: Facebook, Instagram, LinkedIn, Pinterest, and Twitter
Are you looking for social media management software that lets you create a content calendar and helps you with other marketing tasks? CoSchedule can help you manage your social media content calendar. It also enables you to organize all your marketing projects in one place, so you don’t miss them.
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