The 9 Best Social Media Management Software for SMBs

Did you know that 64% of small businesses use social media to promote their brands? That’s because social media marketing is an excellent way for small-to-medium sized businesses (SMBs) to reach their audience and promote their companies.

Some SMBs have lean marketing teams. They are pressed for time to create and schedule social media content, analyze their organic posts’ performance, and measure their paid campaigns’ return on investment (ROI).

Thanks to social media management software, SMBs’ marketing teams can efficiently stay on top of these social media tasks.

In this blog post, we round up nine social media management software for small businesses. Some tools have free and paid versions that suit SMBs’ budgets.

Want to learn how you can maximize the use of social media? Download our free guide for social media for business.

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What is social media management software?

Social media management software is an application that lets users manage one or more social media profiles across one or more platforms in a single dashboard. With such a tool, you can:

• Create, schedule, and publish content on your profiles
• Monitor your published posts
• Engage with your followers
• Measure performance with analytics

Top 9 social media management software for small businesses

The best social media management software for your business fulfills your needs and fits your budget. Each tool on this list assists users in different tasks.

Does your business use more than one social media platform? Check out the multi-platform management tools on this list. Is your business just starting with social media marketing? Try the free tools or sign up for a free trial.

Here’s a table that summarizes the social media management tools’ supported platforms and pricing details. Click on each tool to learn more about it:

1. Buffer

Best for: Scheduling social media content

Price: Starts at $5 per social media channel per month

Free version: Free plan available — paid subscriptions have a free 14-day trial

Supported platforms: Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, Shopify, TikTok, and Twitter

If you own a small business and want an affordable tool for your social media marketing efforts, Buffer is an excellent software option for you.

The free plan lets you schedule 10 posts on up to three social media channels. A calendar view, buff.ly link shortener, and Twitter hashtag suggestions are all included in the free plan.

Want additional storage for up to two years’ worth of data, campaign analysis, and machine learning insights? Check out the Essentials Plan, which starts at $5 per month per channel (when billed annually). You can also try the paid plans for 14 days for free.

2. Hootsuite

Best for:Analytics and monitoring incoming messages from different social channels

Price: Starts at $49 per month

Free version: Free limited plan — 30-day free trial is available for select paid plans.

Supported platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok

One of the most comprehensive social media management tools, Hootsuite lets you curate and schedule social media content in advance, run ads on social media, and measure your ROI.

Monitor incoming messages from multiple social media channels and find the best times to post from one hub. You can even integrate your other business and marketing tools with Hootsuite.

Want to give access to other team members? The Team, Business, and Enterprise plans let you grant permissions to other team members and control the features they can access.

3. AgoraPulse

Best for: Social listening

Price: Starts at $79 per month

Free version: Free plan available — paid subscriptions have a free 30-day trial

Supported platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube

AgoraPulse is an all-in-one social media management software that can help marketers schedule content, monitor comments on your Facebook ads, and create custom reports. A mobile app is also available on iOS and Android, so you can manage all your social media messages, comments, and reviews from one app.

Want to discover the latest insights about your brand and competitors? This social media management software has social listening capabilities. It has unlimited keyword and hashtag tracking on Twitter and YouTube. You can follow as many hashtags as allowed by the Instagram API.

4. SocialBee

Best for: Content creation

Price: Starts at $19 for five social accounts

Free version: 14-day free trial available

Supported platforms: Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, TikTok, and Twitter

A social media management software that lets you post to all your social media profiles, SocialBee has a unique feature of recycling evergreen content. It also has a handful of content creation tools.

Integrate your SocialBee account with Canva, Giphy, and URL shorteners, so you can spend less time developing images and content. Want to get more ideas from the world wide web? Import feeds from relevant blogs with the RSS functionality and let this tool generate content each time a new post gets shared.

If you want to know how your content is performing, you can check the analytics within SocialBee to find out how it performed on your different social media platforms.

5. Sprout Social

Best for: Managing reviews

Price: $89 per user per month

Free version: 30-day free trial available

Supported platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube

This social media management software can assist you in various tasks — from scheduling posts and monitoring their performance to preparing reports. It also lets you manage reviews from your Google Business Profile and Facebook page.

Sprout Social’s employee advocacy tool creates a curated feed of content for your employees, so they can pick some that they can share on their pages. This feature can help your business page increase its reach.

It also has a social customer relationship management (CRM) tool, which provides contextual information. Conversation history, contact information, and internal notes are easy to retrieve and enable your reps to efficiently respond to customers with a personal touch.

6. Tweetdeck

Best for: Monitoring competitors’ activities and social listening on Twitter

Price: Free

Supported platform: Twitter

If your customers frequently use Twitter and engage with you through this social media platform, consider using Tweetdeck. A Twitter-owned management software, Tweetdeck lets you easily monitor interactions and engage with your followers.

This software also lets you customize your view with columns, so you can have a feed dedicated to all accounts you follow and another feed to track a trending topic. You can set up another column to monitor your competitors’ activities. You can schedule tweets and respond to messages from Tweetdeck, too.

7. Preview

Best for: Creating a curated Instagram feed

Price: Starts at $6.67 per month

Free version: Free limited plan available

Supported platform: Instagram

Is Instagram the preferred social media platform of your customers? If a curated Instagram feed with some Instagram Reels and Stories would also benefit your brand, try the mobile app Preview.

Preview lets you visually plan your Instagram feed, so you can create a feed that shows a pattern. Upload photos and videos into the app so you can preview your feed before you publish.

This social media management software dedicated to Instagram also lets you schedule your content ahead of time. Want to increase your reach with Reels and engage with your followers with Stories? Preview helps you plan them before publishing.

8. Keyhole

Best for: Working with influencers

Price: Starts at $79 per month

Free version: 7-day free trial

Supported platforms: Facebook, Instagram, TikTok, Twitter, and YouTube

If your brand works — or is planning to work — with influencers for your marketing efforts, consider using Keyhole. This social media management software helps you select the right influencers for your brand.

In addition, Keyhole identifies the influencers talking about the industry you’re in, so you can analyze their accounts and look at their organic posts’ performance. You can also measure an influencer’s contribution to your brand’s overall engagement, reach, and impressions.

This social media management tool also works as a social listening tool and a social publishing tool that lets you schedule posts on your pages.

9. CoSchedule

Best for: Managing your social media content calendar

Price:  Starts at $29 per month

Free version:  Free plan available

Supported platforms: Facebook, Instagram, LinkedIn, Pinterest, and Twitter

Are you looking for social media management software that lets you create a content calendar and helps you with other marketing tasks? CoSchedule can help you manage your social media content calendar. It also enables you to organize all your marketing projects in one place, so you don’t miss them.

You can even integrate your CoSchedule account with other apps or tools like WordPress and MailChimp.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

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Find the best social media management software for your needs with WebFX

Scouting for the best social media management software for your business can be a chore because there are many options.

WebFX is a full-service digital marketing agency with 500+ social media marketing experts who will be glad to help you pick the most suitable one for your business. We stay up-to-date with the latest marketing trends, including the newest social media management tools, so that we can deliver results for our customers.

Need help with your social media marketing efforts? Contact us online or call us at 888-601-5359 to speak with a strategist about our social media marketing services!