In an industry that provides healthcare services to women throughout their lives, it’s important to make your practice visible online.
There are many strategies to that you can use to market your OB/GYN practice and to ensure that potential patients can find your services.
Call 888-601-5359 to speak with a strategist about digital marketing plans from WebFX, or keep reading to learn more about how you can use online channels to help your practice grow.
There are many strategies that allow you to market your practice online and target your most valuable customers.
The best way to attract potential patients to your OB/GYN website is SEO.
SEO, or search engine optimization, is the practice of improving your website so that it ranks highly in search engine results pages. It includes keyword research, HTML code improvement and content creation.
Content marketing is extremely important to your Internet marketing campaign because it involves creating the information that allows you to emerge as an industry leader and a knowledgeable practice. Plus, you can easily share your website content on social media channels.
When you create content for your OB/GYN practice, you should write with your audience in mind. You should aim to create content that is unique and informative in order to drive traffic to your website.
Content ranges from short blog posts to long form articles and should use keywords that are important in your industry.
Email marketing is a great way to stay at the forefront of your potential patients’ minds.
The best way to use emails to market your OB/GYN practice is to send monthly newsletters to inform current and potential patients about news regarding your practice, new staff members, or useful industry news.
You could also send health pamphlets that inform recipients about why OB/GYN care is important to their health and a timeline of when they should be seen.
Bill Craig WebFX President
There are many reasons that you should market your practice online. Here are a few of the most important:
Every month, Google sees somewhere between 30.3 and 70.8 thousand searches for the phrase “OB/GYN near me.”
This means that if you fail to market your practice online, you could miss out on a huge pool of patients that are searching for your services.
Not to mention, many people use search engines to look up health issues that your practice addresses. Last year, 72% of Internet users said they looked for health information online – and if you can provide these users with the information they’re looking for, there’s a greater chance they’ll feel comfortable contacting you.
When patients are looking for a healthcare provider, they turn to search engines. Google typically returns search results in less than a second, making it extremely easy for them to research their options.
When you market your practice online, it’s also convenient for potential clients to get to know your practice before deciding to commit.
Users can see essential information like your location, hours of operation, contact information, and other details about your practice.
With the use of social media marketing, you can create relationships with your current and potential patients.
On platforms such as Facebook and Twitter, you can interact with users through posts, comments, and direct messaging. Responding to messages and comments quickly allows you to show current and potential patients that you care, and can make the more comfortable with the idea of booking an appointment.
Our professional team of Internet marketers can create the perfect strategy to attract more traffic to your OB/GYN website and ultimately, more patients to your practice.
Contact us today for a free quote!