Search engine optimization (SEO) is a great way to boost site traffic and help your HVAC company earn more valuable leads.
But how do you get started creating an SEO campaign that drives results? You’ll need to start by finding the right SEO partner.
On this page, we’ll provide you with four tips to help you find the best SEO company for HVAC businesses.
Bonus: Want a complete template to use when reaching out to SEO companies that’ll help you determine the best fit for your business? Access the free SEO request-for-proposal (RFP) template here!
Or if you need help finding an SEO company that works for you, call us today at 888-601-5359 to speak with a strategist!
Independent research from Clutch has named WebFX the
top SEO company in the United States.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.Read More Clutch Reviews
How does SEO work?
SEO is the process of optimizing your website to help it appear higher in the search results. If you conduct a search, you’ll notice that Google generates a list of results that are the most relevant to your query. Considering that 75 percent of people don’t go past the first page of results, it is crucial that you increase your site’s ranking.
To help your site rank higher in the search results, you need to select keywords. Your keywords impact where your site appears in the search results. You need to conduct keyword research to find relevant keywords for your website.
With keyword research tools, you’ll generate a list of potential keywords for your business. So, which keywords are best for your campaign?
When you conduct keyword research, you’ll see short-tail keywords and long-tail keywords. It is best to focus on long-tail keywords, which contain three or more words. An example of a long-tail keyword is “HVAC companies near Harrisburg, PA.”
Long-tail keywords produce better traffic for your campaign. When users conduct searches, they use specific keywords to find results that fit their query best. By using long-tail keywords, you’ll help them find your business.
If you want to rank for these long-tail keywords, you need to integrate them into your site. When Google crawls through your site, it looks for keywords to understand the context of your page. By using keywords on your page, you’ll appear in the right search results and attract leads that are the most interested in your HVAC business.
Hear What It’s Like to Work With WebFX!
“WebFX is always quick to respond to a question or request even if they do not have the answer right away. Their expertise on increasing our domain authority over the years has been significant and has had a positive impact on our website. They keep their offerings updated and monthly reporting is always on time.”
4 tips for finding your SEO match
SEO is a great method to help your HVAC company attract interested leads. If you don’t have the knowledge or resources to run your SEO campaign, you will want to rely on an SEO company to help you run your campaign. Here are a few tips to help you find the best SEO company for HVAC businesses.
1. Ask for recommendations
Your HVAC company isn’t the only business that uses SEO services. There are numerous other types of businesses that use SEO to help their business reach more leads. If you need a start pointing for good SEO companies or need to narrow down your list, just ask around!
Many other businesses are willing to share their experience with an SEO company. They can share all the positive and negative experiences they have with that company. It can help you see if that SEO company is a good fit for your business.
Word of mouth is powerful. People are more than willing to share good and bad experiences. It will help you focus the best SEO companies for your business.
If you have a list of potential companies, asking around can help you eliminate choices or move a company to the top of your list. It will help you prioritize and narrow your focus on the best potential companies for your HVAC business.
2. Check out their portfolio
If you want to see the work a company does, check out their portfolio. Portfolios give you insight into a company’s experience and their quality of work. You will get a sense of the work you can expect from them.
When you look at their portfolio, see if they have experience with HVAC companies. If they’ve run SEO campaigns for HVAC companies before, it gives you insight into how they run their campaign. You can see if their campaign style is a good fit for your business and the goals you want to achieve.
If they don’t have experience with HVAC companies, you can still get a sense of the work they do by looking at their portfolio. A diverse portfolio is a good indication that a company is willing to take the time to research and learn about your field. These types of companies are the ones willing to go the extra mile to help you succeed.
You’ll also want to look at the results they drive for their clients. Do they generally drive good results for those clients? Are these results you’d be happy with for your HVAC company?
Their results will help you determine if they are a suitable SEO company for your HVAC business.
3. Analyze their service package and prices
Your budget is an important part of your decision-making process. You have a set budget for marketing and need services that fit in that budget, but will also drive results for your business. When you research SEO companies for your HVAC business, check out their service packages and prices.
The service package is an important part to analyze. You need to compare the services you get to the price. You don’t want to pay a lot of money to get very little services.
This will help you compare companies across the board. You can see which ones offer better services at a good price. It’ll help you focus on an SEO company that works best for your budget.
This will also help you eliminate any SEO companies that aren’t in your price range. You’ll narrow your focus to companies that fit your budget and offer good service packages for your HVAC business.
4. Ask questions
Once you’ve narrowed your search to two to three companies, you’ll want to ask them questions. A good SEO company will field any questions you have and help you understand the SEO process better.
Here are some questions you can ask your SEO company:
- What is your experience with SEO?
- What puts your SEO company above the competition?
- How will you create an SEO plan for me?
- Why should I hire your SEO company?
- How do you drive results for your clients?
These are just a few of the many questions you can ask an SEO company. It is best to prepare three to five questions to ask them to get a better insight into an SEO company. This will help you figure out which company is best for your HVAC business.
Looking for an all-in-one SEO audit tool? You’ve found it.
SEO Checker provides data on key metrics to give you:
- Complete SEO score
- Content Grade
- Site Speed Analysis
- and more.
WebFX is a top SEO company for HVAC businesses
When you invest in SEO, you help your business obtain more valuable leads and boost your revenue. It’s a great opportunity to help your business grow. At WebFX, we know how to create SEO plans that drive results for your HVAC business.
We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. With more than 25 years of experience in digital marketing, we know how to create successful SEO plans that drive results. We’ll build a customized plan that caters to your HVAC business’s needs.
Our team knows how to drive success with your SEO campaign. In fact, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We pride ourselves on putting your company’s success first before anything else.
If you don’t believe us, just ask our clients! We have over 1,020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
Earn more valuable leads today
SEO is a great tool to help your HVAC company boost website traffic and earn more valuable leads. If you’re ready to start reaping the benefits of SEO, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!