Digital Marketing for Electricians: Your Guide to Getting More Work in 2025

How to use this electrician marketing guide

This electrician marketing guide provides an all-in-one resource for learning:

• How online marketing can generate leads and jobs
• How to use digital marketing to create business growth
• How to get professional help (if needed)

The basics of digital marketing for electricians

Learn the basics of digital marketing for electricians now:

What is digital marketing for electricians?

Digital marketing for electricians uses online channels, like search, email, and paid, to generate leads and jobs while also building the company’s online reputation through its website, social media platforms, and lead generation sites for contractors like Thumbtack.

How can digital marketing benefit electrician companies?

With digital marketing, electrician companies like yours get several benefits:

1. Reach your target audience: People use the Internet to find what they need, whether it’s a place to eat or an electrician to troubleshoot an issue. With digital marketing, you can make your business visible to the right people at the right time.
2. Improve your lead quality: While more leads is nice, higher-quality leads is better. With web marketing, electricians can use targeting based on demographics, behavior, and more to reach users most aligned with their business model, like residential vs. commercial.
3. Increase your job sizes: Digital marketing strategies also make it possible for electrical companies to close bigger deals, like an upcoming commercial complex, because you can focus your efforts, like paid remarketing ads, on the people who matter most.
4. Grow your reputation: Buyers will research your electrical company to read reviews, view your work, and more. With web marketing, electricians can build these online resources to make the decision-making process easier (and faster) for shoppers.
5. Limit your competitor’s visibility: With zero online visibility, it’s easy for competitors to eat up leads and jobs from the market. However, becoming visible in relevant search results, third-party sites, and social networks can limit the competition’s visibility and dominance.

Is digital marketing better than traditional marketing for electricians?

Yes — and no.

In our experience (we’ve spent thousands of hours in the home repair and services space), digital marketing offers electricians a higher return on investment (ROI) than traditional marketing — resulting in more qualified leads and more revenue.

However, since electricians often operate locally, traditional marketing can help.

For example, an electrical company could partner with local or chain home improvement stores as a recommended service provider to generate more electrical work. Or, the company could get their work vehicles wrapped to promote the company while traveling.

If it’s a decision between spending on digital vs. traditional, though, consider digital. The various channels and strategies powering a digital campaign can significantly impact your company’s lead quality, job size, and business growth.

How long does electrician digital marketing take to work?

How long electrician digital marketing takes to work depends on the strategy. Some strategies, like local search engine optimization (SEO), will take months to generate leads, while pay-per-click (PPC) advertising can drive leads overnight.

Typically, paid channels deliver results faster than organic channels but cost more. That’s why most electrician marketing plans use an omnichannel strategy — or multiple channels, like search and paid — to optimize spending while creating multiple sources for leads.

Getting started with electrician marketing

Learn how to start using electrician marketing to grow your business’s bookings:

How much does digital marketing for electricians cost?

Digital marketing costs for electricians depend on the following:

• How many strategies the company uses, like PPC vs. SEO and PPC
• Who completes the work, like an internal team member, freelancer, or agency
• Where the company exists in the current market, like leader vs. newcomer
• Which strategies the business uses, like PPC, which requires an ad spend
• Where the company operates, like in a city vs. rural area

Overall, most electrical companies spend $51 – $10,000 per month on digital marketing. Another way to create an effective online marketing budget is to consider your revenue — most businesses spend 7-10% of their revenue on marketing.

What are the most effective digital marketing strategies for electricians?

The most effective digital marketing strategies for electricians include:

1. Local SEO, which reaches local leads via search results.
2. Content marketing, which reaches leads with a longer buying cycle.
3. Google Local Services Ads, which promote your services to local leads.

Learn more about these strategies (along with additional options) below:

Local SEO

Overview: A child of electrician SEO, local SEO optimizes a business’s local listings, like Google Business Profile and Bing Places, to appear in relevant localized searches, like ‘electrician near me,’ but can extend to localized website content, like ‘electrician services las vegas nv.’

Use cases: Brand awareness, lead nurturing, lead generation

Get started with local SEO for electricians by:

• Claiming (or creating) your local listing
• Adding your name, address, and phone number
• Uploading additional information, like your website, photos, and services

You can learn more about using this specific strategy in our local SEO guide.

For website-based local SEO efforts, check out these tips:

• Research relevant localized searches using a free keyword research tool like SEO.com
• Develop website content for the most relevant searches
• Optimize this content using SEO best practices, like keyword insertion and internal linking

You can learn more about search engine optimization in our SEO basics guide.

Google Local Services Ads

Overview: With Google Local Services Ads for electricians, it’s possible to capture more leads via Google Search. That’s because these ads provide maximum visibility in search results while highlighting your ratings, years of experience, and more to users.

Use cases: Lead generation

Getting started with Google Local Services Ads is fast — and only takes three steps:

1. Provide your name, service type, and location
2. Set a monthly budget (which you can adjust)
3. Pass the screening process (which can include verifying insurance, licenses, and more)

You can preview how much Google Local Services Ads will cost your business with Google’s free calculator. Provide your zip code, preferred number of monthly leads, and industry, and Google will do the rest.

Content marketing

Overview: Content marketing is the backbone for most electrician marketing efforts, whether it’s producing ad copy, email newsletters, or local SEO content. The key is to create compelling, easy-to-read content that users can discover.

Use cases: Brand awareness, lead nurturing, lead generation

Get started with content marketing by:

• Creating a style guide for your business
• Determining your company’s unique selling points, like service, capabilities, etc.
• Brainstorming content topics based on your services, service area, and target market
• Researching relevant long-tail keywords for electricians for SEO efforts
• Including a relevant call-to-action (CTA) for content, like requesting a quote
• Proofing all content efforts with a free tool like Grammarly or LanguageTool

If you aren’t comfortable writing (or don’t have the time), consider hiring a freelancer. While not required, having a writer familiar with the industry will make an immense difference in the content’s quality and effectiveness — that’s why we’ve built our writing team from industry experts.

Email marketing

Overview: Email marketing is one of the most cost-effective digital marketing strategies, with most marketers reporting a 36:1 or 40:1 return on investment (ROI). That’s because email attracts, nurtures, and converts users into leads.

Use cases: Lead nurturing, lead generation, client retention

Get started with email marketing by:

• Choosing an email marketing platform to manage your efforts
• Developing lead magnets for attracting subscribers, like a guide
• Promoting those link magnets, like through CTAs in content, paid ads, or SEO
• Building drip campaigns, like for users who download lead magnet A vs. lead magnet B

Most email marketing platforms, like Mailchimp, provide templates and drag-and-drop editors, so it’s easy to get started with email marketing. Again, you’ll need to create content, so decide if you — or a third party — will generate the content.

Conversion rate optimization

Overview: Conversion rate optimization (CRO) is a must-have tactic for established electrical company websites. That’s because CRO helps businesses generate more leads from their existing site traffic by improving messaging, user experience (UX), and more.

Use cases: Lead nurturing, lead generation

Get started with CRO by:

• Getting a free heatmap and/or session recording tool, like Microsoft Clarity
• Selecting a CRO testing tool, like Optimizely, for running experiments
• Reviewing website analytics and user data to determine pain points
• Launching tests, like changing a CTA and measuring the results

Conversion rate optimization efforts will require some development work, like when installing a platform like Microsoft Clarity. Bigger tests, like a redesign, will also require collaboration with other team members.

If you’re looking for professional help here, WebFX does offer electrician website design services.

Reputation management

Overview: No matter the buyer, from a business to a consumer, people want to hire a trusted and reputable electrician. With reputation management, you ensure that when people search your name or browse your site, they see a business that cares about its customers.

Use cases: Lead nurturing, lead generation

Get started with reputation management by:

• Including trust signals on your website, like certifications, testimonials, or past work
• Responding to online reviews (including the bad ones)
• Informing customers that they can post a review online, like on Google Business Profile
• Adding an “About Us” page to your site to highlight your history, values, and team

While reputation management doesn’t guarantee bad reviews, it does guarantee your business takes an active role in its online reputation — and works to demonstrate its investment in providing quality service to its customers.

Social media marketing

Overview: Social media for electricians makes getting discovered on social networks, whether by future clients or team members, possible. While not the most effective lead generation channel, social media can help with brand awareness and online reputation.

Use cases: Brand awareness, lead nurturing, lead generation, talent acquisition

Get started with social media marketing by:

• Creating your profile on networks like Facebook, Instagram, X, and LinkedIn
• Researching which networks your audience uses most (and focusing your efforts there)
• Publishing content that generates engagement, like by asking questions, sharing polls, etc.

Common ideas for what to share on social media as an electrical company include images of your team or work vehicles, how-to videos for DIY projects, and updates on new services from your company. (And that’s just the beginning!)

How do I get started with electrician marketing?

You know what works for marketing an electrical company, but how do you get started?

Below, our team outlines how to create an effective digital marketing plan:

1. Know your goals, like “Generate X leads / month through digital.”
2. Determine your metrics, like “Number of qualified leads.”
3. Research your competitors, like checking their SEO with SEO.com’s free audit tool.
4. Outline your budget, like by month, quarter, or year.
5. Pick your strategies, like local SEO and Google Local Services Ads.
6. Verify your analytics tracking, like in Google Analytics 4.
7. Launch your efforts, like signing up for Google Local Services Ads.
8. Measure your performance, like using Google Analytics 4.

Outsourcing digital marketing for electricians

Learn when (and how) to outsource digital marketing for electricians now:

When should I outsource my electrician company’s marketing?

Most electrician companies benefit from outsourcing their digital marketing, like to a freelancer, contractor, or agency, when they’re struggling to manage their marketing efforts, whether due to time, resources, or experience.

How much do digital marketing services for electricians cost?

Digital marketing services for electricians will often cost more than doing electrician marketing in-house — at least for one-person marketing teams. However, the upside is these services provide access to experts and advanced toolkits, often leading to better results.

For perspective, WebFX’s marketing services start at $3,000 per month.

How do I choose an electrician marketing company?

You can find a reputable electrician marketing company with these tips:

• Determine what you want in a provider, like someone local
• Research an agency’s reviews, case studies, and capabilities
• Ask the agency for references and industry-specific case studies
• Get a list of deliverables (along with pricing) as proof of what the agency will provide

Note: While choosing an industry-specific agency is popular, there are benefits to selecting an agency that works across industries. For example, these companies are less likely to work with your competitors and have access to broader tactics for improving performance.

Grow your business with electrician marketing pros

Congrats! You’ve learned all about digital marketing for electricians. Now, you’re ready to start generating more leads and business via strategies like local search engine optimization, Google Local Services Ads, and content marketing

If you’re searching for professional help, though, WebFX can help. With hundreds of electrician marketing pros and thousands of hours of experience in the space, we’re a trusted partner for businesses like yours.

We offer a wide range of digital marketing services for your every marketing need, from PPC services to SEO services to web design services, and much more!

Contact us online today to receive a free proposal (or give us a ring at 888-601-5359)!

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• 24 million leads generated for clients
• Renowned for our communication and transparency

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