As an electrician, you spend hours a day installing and improving electrical equipment for your customers. But do you have time in your schedule to market online to your most valuable customers? If not, then you’re missing a massive market of potential clients.
Using electrician marketing, you can attract valuable leads, maintain loyal customers, and grow awareness for your work. Whether you’re looking to learn how to market your business or how a company like WebFX can help market your business, this article offers answers.
Keep reading to learn about the best electrician digital marketing strategies, as well as the services available from WebFX. If you’d like to chat one-on-one, you can contact us online or call us at 888-601-5359 to speak with an experienced strategist.
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Why do electricians need digital marketing?
Internet marketing covers a wide range of techniques that can help attract quality traffic to your website and turn them into paying customers.
Not to mention, over 3 billion people use the Internet, and if you neglect to market online, you’re missing out on the largest advertising audience ever.
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4 electrician digital marketing strategies to use
These are the four most common and effective ways to market your electrical company online.
1. Search engine optimization (SEO)
SEO is the first strategy you should consider.
SEO, or search engine optimization, is the process of making your website easy to read by search engines, which make it possible for your website to show up in search engine results pages.
Without SEO, your website will be less likely to show up in organic search results for queries like “electric company,” “wiring replacement,” “electrical installation,” or other keywords your customers search.
Speaking of customer search, SEO also includes keyword research, which is the process of finding the most valuable keywords for your company.
“Most valuable” is a loose term that describes keywords with high search volume and low competition — the sweet spot for attracting quality traffic.
Long-tail keywords usually meet those two criteria because they are more like detailed phrases than keywords.
For example, “electric company in Altoona” is a long-tail keyword that shows someone needs electrical service around Altoona, Pennsylvania. Internet users all over the world won’t make this search, but the ones in Altoona will, which makes them qualified traffic for local electrical companies.
2. Pay-per-click (PPC) advertising
PPC, or pay-per-click, lets you pay for qualified traffic from search engines, social networks, and other popular websites.
You can place ads on search engines like Google or social networks like Facebook or Twitter.
PPC allows you to set an affordable budget cap, so you never overspend. Plus, you only pay for an ad when someone clicks on it — meaning you don’t pay to place your ad, but only when you have a chance at earning a new customer.
These ads work on a bidding system, which means you have to offer more money for an ad to show up above your competitors. With some providers (like Google), you bid on keywords. With other providers (like Facebook), you bid on demographics, interests, and other criteria.
The reason PPC ads are so successful is that they are targeted. You choose exactly who gets to see your ads in order to yield the best results.
3. Social media
81% of small businesses use social media, and 94% of them do so for marketing purposes.
There are many social networks that you can choose to market your electrical business, and each one requires essentially the same steps to get going.
Social media allows you to market your electrical company on platforms like Facebook, Twitter, Instagram, and YouTube — all of which boast millions of users.
You can share images of your electrical company, how-to videos for DIY projects, and updates on new services from your company. (And that’s just the beginning!)
81% of online consumers trust the information that they read in blogs. That makes blogs a huge opportunity for your electrical company to emerge as an authority in your industry.
Blogs can cover any topic that relates to your business — for example, you could write a weekly blog about the timeline of when to replace certain electrical components in your home.
You could also write blogs that inform readers about your industry as a whole.
As long as you present unique, quality information to your readers, you will run a successful blog for your company.
Blogs are also easily shareable. You can link to them on Twitter without going over their 280-character limit, and you can post them on Facebook with catchy headlines and explanations.
Browse electrician marketing services from WebFX
If you’re looking for professional help with marketing your electrical contracting business, WebFX can help. We’re a full-service digital marketing agency, which means we offer all the necessary services (and team members) to market your company online.
Browse our electrician marketing services now to learn more:
- Search engine optimization
- Pay-per-click advertising
- Local search engine optimization
- Content marketing
- Social media marketing
- Social media advertising
- Account-based marketing
- Web design
- And more!
All our services include a custom strategy, dedicated account manager, and regular reporting. We also publish our prices online, so if you’re curious about how much a service costs, visit the service page to see what every plan’s deliverables and prices.
If you would like to chat one-on-one with an experienced strategist, call us at 888-601-5359!
Get started with electrician marketing today
WebFX has a whole team of Internet marketers that are ready to help you gain the customers you need to grow your business with electrician marketing. With our experience and custom strategies, we will help grow your company.
Contact us today for a free quote!