Skip to main content ↓

As a health insurance provider, you want to simplify the process and details of insurance, especially for anyone purchasing their own policy for the first time. When people examine their healthcare options, they often have numerous questions, from what a deductible is to the differences between each plan category.

With proper web design for health insurance, your company can provide all the necessary information to help individuals and families make decisions. You can make it easier to find a provider, choose a plan, and start enjoying the benefits.

This page will cover the benefits of good web design, as well as what you should include in your health insurance web design. Read on to learn more, or call 888-601-5359 to jump into designing your site with an expert!

The benefits of good web design

A properly designed website is crucial for any business, especially those in complex fields like healthcare. Creating an intuitive, detailed website that makes choosing a health plan simple helps you set yourself apart from other providers.

Additional benefits of good web design for health insurance include:

Building authority: When it comes to crucial purchasing decisions like health insurance, trust is essential. A website with a clear layout, plenty of accessible information, options for customer support, and an overall seamless user experience (UX) is inherently authoritative. Let users know they can trust you with an eye-catching and easy-to-use website.

Showing you value your customers: When you take the time to create a helpful and accessible website, you show you put your customers first. Comparatively, a website with vague information, no customer service presence, and a limiting interface turns customers away and pushes them toward your competitors.

Aiding in search engine optimization (SEO): If someone searches for “health insurance near me,” you want to be one of the first results they see. A quality website is optimized for search engines, meaning you’ll show up higher on results pages and reach more users.

4 points for health insurance web design

As you take stock of your current website, you’ll want to note what you’ve done well and where you can improve. For example, you might already have great customer service features, but your health plan selection page could be reworked for a better UX. Ultimately, you’ll want to consider the following four features:

1. Navigation

Does your website organization help users get from point A to point B quickly? Your site’s navigation setup is a crucial element that can determine whether people stay or click off. In short, your website’s layout should allow users to access the information they need in a short amount of time.

An easy fix is to include a navigation bar at the top of every page. This bar should feature a few broad headers that offer drop-down menus with more specific options.

For example, your “Plans” header could include a drop-down menu with links to all your related pages, such as individual plans, family plans, and specialty plans:

navigation 1

Keep your navigation as straightforward as possible, so people know what to click without a doubt.

2. Design elements

The right fonts, colors, and imagery can go a long way toward making your website stand out.

Try to stick with one font that looks good and is easy to read — Open Sans and Montserrat are two popular modern options. Additionally, you’ll want to pick the colors you use for backgrounds and buttons to make sure they’re visible. If you have branded colors you use in other places, stick with them for cohesion.

When it comes to typography, you want to find a balance between breaking up text and selling your brand effectively. Consider whether a page needs an image first. If the answer is yes, only use real photos — stock images are a no-go. A few infographics can be impactful, too.

3. Copy

From healthcare terminology lists to blog posts about coverage, ensure all the copy on your website is accurate, detailed, and readable. This way, users will get the quality information they need to know your company as a great resource. Of course, your copy will also influence SEO, so you want to make sure it’s on point.

Take some time to look over your website’s current copy. Have you backed up claims in your blog posts with authoritative links? Do all your pages include at least a few research-backed keywords? These are just a few questions to ask yourself as you evaluate the copy on your website and determine what you need to update.

When it comes time for someone to choose you as their healthcare provider, your copy can make all the difference.

4. Page speed

Ensure all the pages on your website load in a reasonable amount of time. Page load times can be one of the most crucial fixes you make in a website redesign.

Most users expect websites to load within a few seconds — anything longer than that, and they’ll likely click off and move on in their search for a health care provider. You can take various steps to reduce your website’s load time, like compressing your images and optimizing your code.

You should also consider how quickly your website loads on mobile devices. These days, more than half of the world’s Internet traffic comes from mobile devices, so the mobile version of your website needs to be a priority, too. Be sure it loads just as quickly as your desktop website to keep on-the-go users engaged.

We’ll help you create a website that stands out.

“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”

Learn More About Our Web Design Services arrow right
cta54 img

Build the perfect website with help from WebFX

Keeping the above web design elements in mind as you work to create an effective online presence can be tricky. Let our digital marketing experts help you transform your website to bring in more traffic and convert more users to customers.

Our team of 500 includes website developers and designers with years of experience. We can create the ideal website that reflects your brand and policies.

Learn more about our web design services today. Then, request a free quote to start the process!

We Drive Results for Health Insurance Companies

  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our insurance case studies

Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months



Decrease in cost per lead

Healthcare Administrative Partners


Increase in email subscribers



Get a free proposal

Solving key challenges for health insurance

Our website isn’t driving enough traffic

Drive more qualified traffic to your website with digital marketing strategies designed to boost your online visibility and brand awareness.

Website icon.

We’re not attracting new clients

Keep a steady stream of clients coming through your doors with personalized marketing plans from WebFX designed to attract high-value leads to your business.

Marketing icon with flame.

We’re struggling to sell the new services we offer

Having trouble getting prospects to invest in your new insurance services? Get your services in front of the people who are actively searching for them with WebFX.

Branch icon of a storefront.

We aren’t retaining clients

It costs more money to attract new clients than it does to retain them. Enjoy massive cost savings and more revenue with marketing plans designed to foster client loyalty and long-term relationships.

Target icon with archery arrow hitting target.