Internet Marketing

SEO Audit 2019 Checklist | 10 Key Areas to Include in Your SEO Audit

When you run a search engine optimization (SEO) campaign, it is crucial that you monitor its performance. You’re investing time and money in your SEO campaign, so it’s worth your time to monitor it to make sure it’s driving the best results for your business.

On this page, we’ll provide you with 10 areas to include in your 2019 SEO audit. If you need help auditing your SEO, call us today at 888-601-5359 to speak with a strategist. We provide SEO services to clients across the country, so whether you need SEO services in Washington D.C. or SEO help in Tampa, we've got you covered.

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What is an SEO audit?

An SEO audit is a review of your SEO campaign and strategies. With an audit, you have the opportunity to identify what you’re doing well and uncover areas of improvement.

The goal of an SEO audit is to identify weak points in your campaign. An audit helps you identify where there are points of weakness in your campaign and how those points hurt your site’s performance.

When you conduct an SEO audit, you receive a list of action items you can fix on your site. It’s a great way to help you improve your site’s performance and drive better results for your campaign.

So, when should you conduct an SEO audit?

It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success. In addition, you may consider auditing your SEO on a quarterly basis. If you partner with a digital marketing agency like WebFX, your SEO plan may already include monthly reporting and optimization.

It’s important to remember that SEO takes time to show results. If you audit it every quarter, you can monitor issues or changes in your campaign and make the necessary changes.

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10 key SEO aspects to audit in 2019

When you start conducting your SEO audit for 2019, you may wonder what you should focus on auditing. Here are 10 aspects to analyze when conducting your audit.

1. Keywords

Keywords are a crucial part of SEO. They determine when your site appears in the search results. When you conduct your SEO audit for 2019, you’ll want to analyze the keywords you target.

First, take a look at the keywords you’re using on your website. The best types of keywords for your campaign are long-tail keywords. These are keywords that contain three or more words.

An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business.

Long-tail keywords are the best type of keywords for some SEO strategies

When you audit your SEO campaign, revisit your keywords. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy. You can drive more valuable leads by using long-tail keywords for your campaign.

You’ll also want to make sure that your long-tail keywords are driving valuable results. If keywords are driving traffic to your page, consider swapping them out for higher value keywords.

In addition, you should integrate keywords into your titles and meta descriptions. This will help your pages rank higher in search results for those keywords.

2. Page speed

Site speed is an important ranking factor for search engines like Google. People hate to wait for slow loading pages. If your page takes too long to load, you risk losing leads to your competition.

Google favors fast loading sites too. They want users to have a positive experience, so you need a site that loads quickly. People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience.

So, how do you find out your site speed?

With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed.

If you choose to use this tool, you must make the changes to the backend of your site on your own.

You can also invest in page speed services from a digital marketing company like WebFX. With this option, you can worry about running your business while your digital marketing company helps improve your site’s speed.

3. Indexed pages

When Google crawls through your site, it “reads” your content and indexes your pages. Indexing is crucial to your page appearing in the search results. If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO.

During your SEO audit 2019, make sure your pages aren’t being accidentally blocked by Google.

You’ll want to check your index status report in the Google Search Console. In this feature, you will see the number of pages that Google has crawled on your domain. If you notice that the number of pages isn’t increasing, there a good chance that some of your pages aren’t getting indexed.

When you check your pages, you can search your site to retrieve a list of indexed pages. In addition, you can type “robots.txt” at the end of your URL to see pages that are disallowed, or not indexed. It will look like this:

This trick will help you see which pages are indexed and which ones are skipped. It’s an efficient way to help index your pages, which will improve your SEO.

4. Mobile-friendliness

Mobile-friendliness is a crucial part of your SEO strategy. Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile.

Google has a mobile-first indexing approach. This means that mobile-friendly sites rank higher in search results.

One of the easiest ways to make your site mobile-friendly is by using a responsive design. A responsive design ensures that your website adapts to whatever device a user is using. Your website will display properly on desktops, mobile devices, and tablets.

This creates a positive experience for your audience and allows them to easily browse your site. When you conduct your SEO audit for 2019, check that your site is mobile-friendly.

61 percent of users are more likely to buy from mobile-friendly sites

5. Security

When you conduct your SEO audit 2019, you must make sure your site is secure. People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t rank sites unless they are secure for users.

Upon auditing your site, check to make sure your site is encrypted with HTTPS. This is the signal for a secure site. As long as you have that designation, your site will be secure for your audience, and Google will allow your site to rank.

6. Competitors

Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them.

If dozens of competitors already rank for a certain keyword, you may want to rethink your targeting strategy to focus on keywords that will deliver higher value results.

This is also an opportunity for you to find keywords you may not rank for currently.

When you analyze your competitors in your SEO audit for 2019, you’ll also want to look at their content. Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results.

You can see what type of content is performing well for your audience. By doing this, you will be able to discern how your content compares to the competition. You should also take this time to analyze competitor content to develop ideas for your own content.

By analyzing the competition, you’ll have a better idea of how you can help your site stand out and outperform them in search results.

Use your competition to find keywords

7. Voice search optimization

Voice search is rapidly growing as a popular way for users to conduct searches. If you want to stay ahead of the game, it’s important that you audit your site content to make sure it is voice search-friendly.

The first part is ensuring that your content is easily readable. If a speaker is going to read your content out loud, you want to make sure your content is clear. Review your content to make sure the information is concise and easy to digest.

Also, ensure that you’re providing your audience with the information they want. If someone is conducting a query like “What’s the best way to cook a turkey?” your content should answer that question directly.

When you provide your audience with relevant and direct information, you have a better chance of appearing in the featured snippet. This is a block of text that appears at the top of the search results.

You want to earn the featured snippet, also known as “position zero,” because voice search devices pull information from these featured snippets. When you optimize your content, you help your site perform better in voice search results.

8. Errors

When you conduct an SEO audit, it’s important that you crawl your site to identify errors.

If you want to crawl your site, you can use a tool like Screaming Frog. This helps you recognize errors on your site and fix them to improve your site’s performance.

You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them.

In addition, look for broken pages that produce an “Error 404” message. This happens when pages get deleted or the URLs change. Creating redirects for these links will help prevent your audience from getting error messages.

By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site. Your website’s SEO will improve as a result of your hard work.

9. Duplicate content

When you create content, you don’t want to duplicate your content. Duplicate content dilutes the authority of your page, and it hurts your SEO rankings.

To prevent this from happening, you’ll want to use canonical link tags. These tags indicate “master copies” of pages. By using canonical links, you’ll help organize your site and index your most important content first.

A canonical link tag directs audiences to the main page of your content

10. Low-value pages

When you create content, you want to ensure that your pages contain original content that is informative and relevant. It should have relevant keywords and pertain to the topic at hand. If you want your site to perform well, you must nix your low-value pages.

With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance.

WebFX will help you conduct a comprehensive SEO audit

An SEO audit will help you create a better campaign for your business. It will help you optimize your SEO campaign to drive better results. At WebFX, we have over 20 years of experience optimizing SEO campaigns to drive better results for our clients.

We’re a full-service digital marketing company that specializes in SEO audits. We have a team of 200+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business.

If you’re looking for a company that drives valuable results, look no further than WebFX. In the last five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. Our team will help you audit your SEO campaign to help you drive more valuable results.

Want to know what it’s like to partner with us? Just ask our clients! Check out our 400+ client testimonials that attest to the great work we do for them!

Get started today

If you’re ready to start auditing your SEO campaign for 2019, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to taking your business to new heights!

Ready to start your SEO strategy? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your SEO challenges.