How to Write Better Copy for Your Website
Improve Your Writing Today
WebFX — September 19, 2016
Copywriting plays a major part in the success of any website.
It’s what you use to establish and maintain contact with your customer base, and it allows you to talk about your products and convince customers to buy.
It also forms the backbone of any successful search engine optimization (SEO) strategy. Google reads every word on your page — even if users only scan — to determine whether or not you’re a reliable source of information.
If you want customers to visit your website, you need to prove to Google that you are reliable, even more so than your competition.
We’ll talk about all of that in this guide. Our goal today is to help you write stronger, decisive copy that converts website visitors into paying customers.
Let’s start by looking at why copywriting is so important.