Small Business Marketing Consultant: Everything to Know Before Hiring
What does a small business marketing consultant do?
On this page, we’ll answer the following questions:
- What does a small business marketing consultant do?
- Why should I hire a marketing consultant?
- How can a marketing consultant help my small business?
First, let’s start with answering the question, “what does a small business marketing consultant do?”.
As you may have guessed, a small business marketing consultant has the power to create a marketing strategy that helps your business improve key metrics like site traffic and sales, but that’s just the tip of the iceberg.
Below, we’ll talk about the many things that a small business digital marketing consultant can do for your business.
Help you construct a brand style and voice
Your brand style and voice are two of the most recognizable things about your brand.
If you’re just starting out as a small business, it’s crucial that you establish your brand almost immediately. Establishing your brand up front will help with brand recognition and bring humility to your business that’s relatable to interested shoppers.
For example, if you own a stationery company and call it “Paper and Clips,” users may not connect with your shop straight away.
Instead, if you market your small business with a fun paperclip logo, a slogan, and a set color scheme, users will be much more likely to remember your brand and connect with your business.
Small business marketing consultants can help you develop this personality so that users are more likely to remember you.
If you already have a style and voice that you’re satisfied with, your small business marketing consultant can help you expand your brand to your entire marketing strategy.
For example, currently, you brand style might only be apparent on your website, but your marketing consultant can help you apply your tone and voice to your social media presence, your content, and more.
Help you determine which marketing strategies to use
If you just opened your small business, you’ve likely had marketing on the brain.
How can you get your small business found? How can you make sure the right shoppers find your small business?
These are just a few questions that a small business consultant can help clear up.
With a digital marketing consultant for small business, you can easily determine what marketing strategies fit your company best and how they’ll benefit your business.
A small business marketing consultant understands the small business model — which is important in determining which strategies you’ll use.
Help create a cohesive marketing campaign according to your goals
When you work with a marketing consultant for small business, your goals are always top of mind, and they’ll drive your consultant’s suggestions.
Your marketing consultant’s goal is to ensure that your business sees success with marketing, so it’s easy to understand why they take your goals seriously.
After talking over what you’d like to accomplish with your marketing campaign, your consultant will make suggestions in terms of what strategies will help you reach those goals.
They’ll also walk you through the ways that different marketing strategies work together, and which ones you shouldn’t ignore.
Most marketing consultants will create a custom campaign according to your goals and your budget.
Implement your campaign
Most digital marketing consultants for small business will also implement the marketing strategy of your choice.
They’ll take the time to ensure that all your campaigns are in order and that they have the right tracking tools set up to analyze your success.
For things like web design, your small business marketing consultant will work with a web designer and developer to implement website changes.
Monitor marketing analytics
If you invest in marketing without analyzing the results, you’re wasting time and money.
Your small business digital marketing consultant will track your campaigns to gain insight into how they perform.
If campaigns underperform, your consultant can make suggestions about how to tweak your campaign moving forward to improve declining key metrics.
Run tests on marketing campaigns
Your marketing consultant will also run tests on your marketing campaigns to ensure that you’re getting the most from every marketing dollar.
Tests include, but aren’t limited to:
These tests can help reveal weak spots in your campaign where there are opportunities for change and growth.
Suggest campaign amendments
Speaking of change and growth, your consultant can use the analytics reports and tests they run to help suggest and implement campaign amendments.
Making these small tweaks monthly or even bi-monthly can help keep your campaign on track and help increase key metrics over the long term.
Help you hit specific marketing goals
With those small campaign changes and updates, your small business digital marketing consultant can help you hit specific marketing goals that you set when you hire them.
Be sure to specifically note these goals at the beginning of your partnership so that you can always keep them top of mind.
The best small business marketing consultants will be honest and up front with you about the likelihood of reaching those goals, so don’t be disheartened if they tell you it’s lofty.
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Why should I hire a marketing consultant?
Curious about the benefits of hiring a small business marketing consultant?
They save you time
If you want to create a marketing campaign and carry it out in-house, you’ll dedicate a lot of time and energy that you could otherwise spend on your small business.
Not to mention, you’ll also have to consider:
- The time it’ll take to study and learn marketing strategies for your business
- The time involved in building a campaign and deciding on strategies
- The time involved in research and implementation
- And more
As a small business, keeping products on the shelves comes first, and when you’re concerned about marketing strategies, it can be hard to keep up.
A small business marketing consultant can save you loads of time.
They save you money
Hiring a digital marketing consultant for your small business can also save you money in the long run.
Here are the things you’ll have to pay for if you keep your internet marketing in-house:
- Hiring an Internet marketing partner to work in-house
- Training a current employee
- Training materials for your employees
- Marketing tools and software
When you hire a digital marketing consultant, the cost of everything we mentioned is included with your investment. Not to mention, you’ll reap the benefits of their expertise.
One of the most important benefits of hiring a marketing consultant is the fact that they’re experts at what they do.
You won’t have to teach yourself the craft of marketing, but rather you can rely on an expert to suggest and implement campaigns according to your specific goals.
How can a marketing consultant help my small business?
A marketing consultant for your small business can help your company thrive in several ways. Here’s how:
They can help you increase important marketing metrics
Whether you’re just starting out and want to build your small business with marketing, or you’re dissatisfied with your current campaign, a marketing consultant can help you increase the metrics that matter most.
Here are a few metrics that you can improve with digital marketing:
- Website traffic
- Bounce rate
- Dwell time
- Page speed
- Brand recognition
- Ad clicks
- Product sales
- Conversion rate
- Revenue year-over-year
- Social media followers
- Marketing ROI
In the past five years alone, WebFX has generated $2.4 billion in client revenue, and more than 6.3 million leads.
They can turn your business around
If you find that your current marketing campaign is failing, a small business marketing consultant can help.
Although hiring a marketing consultant might be an investment up front, it’s one that will undoubtedly pay off.
That’s because a marketing consultant has the knowledge necessary to assess your current business model and spot inconsistencies and areas of improvement.
They can suggest strategies that would improve your business, and with your approval, implement them.
They can help you recognize your competition
A marketing consultant can help your business by helping you recognize your competition — which is extremely important to the success of your business.
In the past, if you’ve implemented your own marketing strategy, you may have failed to consider your competition. This misstep can result in missed opportunities and leave you in the dark in terms of what kinds of content your target audience enjoys consuming.
Not only that, but you can learn a lot from your competition in the way that they market their business on social media platforms, email newsletters, and more.
If they’re successful, it can inform your marketing campaigns as well — which your marketing consultant can help you realize.
They can help you grow your business
If you want to grow your small business, but aren’t sure how, hiring a small business consultant can help you do so.
They know the ins and outs of small businesses and how to appropriately market them to get the results you desire.
When you put your marketing budget toward a marketing consultant that knows how to help you make the most of every dollar, you’ll find that you have more money left over to place in other crucial areas of your business to help cultivate growth.
WebFX is your small business marketing consultant
If you’re looking for a small business digital marketing consultant to help you grow your business, look no further than WebFX.
We’ve been in the marketing industry for more than two decades and have driven astronomical results for our clients. With more than 775 client testimonials, we’ve proven our expertise repeatedly.