SEO Campaign Management Services that Drive Real Results

SEO services from the experts at WebFX

If you’re looking to reap the benefits of an SEO campaign, you need a company that can provide SEO services that earn you the highest possible return on investment (ROI).

At WebFX, our SEO experts have developed the perfect combination of transparent deliverables that allow you to see results while growing as an industry leader.

Check out our pricing table below to see all that is included in our holistic SEO services that we offer, and if you’re interested in learning more about them, read on below the table! We develop customized strategies for every business we partner with but the deliverables below give you a glimpse at the depth of service we provide. We’ll talk about the different strategies that are a part of SEO, and how they can help your business to grow and thrive among your competitors.

At WebFX, our SEO services are designed specifically to drive results for our clients. We pride ourselves on our winning combination of keyword research, competitor analysis, transparent reporting and data analysis that help increase revenue for your business.

We offer four different plans for our services, including our aggressive plan, market leader plan, market leader with earned media plan, and enterprise plan.

Depending on what service plan you choose, you’ll pay a specific amount per month after your initial campaign investment, except for the enterprise plan, which features custom pricing. You’ll pay an initial campaign investment of $4,000 to $6,000 (this lasts for two months), and then a monthly campaign fee ranging from $750 to $2,450.

SEO services with weekly reporting

In addition to our general SEO plans, we also offer SEO plans with weekly reporting options. If you’re really interested in staying on top of your SEO campaign and the results its driving, weekly reporting is a great option.

Features

Aggressive Plan (Weekly calls/reporting)

Market Leader (Weekly calls/reporting)

Market Leader w/ Earned Media (Weekly calls/reporting)

Enterprise

Need more information? Call Us: 717-609-1553

$1,400/moafter initial campaign investment

$1,900/moafter initial campaign investment

$3,100/moafter initial campaign investment

Custom Pricing

Features	Aggressive Plan (Weekly calls/reporting)	Market Leader (Weekly calls/reporting)	Market Leader w/ Earned Media (Weekly calls/reporting)	Enterprise
Number of keyphrases optimized (Keyphrases with less than 1M results) What's This? "Diapers" is one keyphrase, and "Diapers for babies" is another keyphrase. Wondering if your term has less than 1M search results? Go to Google, type in your term, then see how many results it returns. If less than 1M are returned, you're covered.	Up to 80	Up to 150	Up to 300	Custom
Web server and on-page analysis & reporting What's This? Common errors include having Javascript files embedded incorrectly and poor navigational structure. We will take a look at how your server is set-up and make changes as necessary.	A weekly strategy call or campaign strategy status update	A weekly strategy call or campaign strategy status update	A weekly strategy call or campaign strategy status update	Custom
Keyphrase research and selection What's This? Great keyphrase research is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.	Strategy reports created once a week	Strategy reports created once a week	Strategy reports created once a week	Custom
Predictive keyword analysis What's This? In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.	✓	✓	✓	Custom
Meta tags (Title & description) What's This? Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.	✓	✓	✓	Custom
Optimization of robots.txt & GoogleBot crawls What's This? The robots.txt file allows the search engine "robots" to know those folders that should not be included in their index (i.e. pages that are not for users to see).	✓	✓	✓	Custom
Creation & registrations of sitemap.xml What's This? Shows the search engines every page on your site, the importance of these pages, and how often they're updated.	✓	✓	✓	Custom
Quarterly Earned Media Content Assets - Content, Outreach, UX, or CRO Assets What's This? With every campaign being unique, our SEO plans incorporate earned media content assets which can take many different forms depending on the goals of the campaign.<	3 Content, Outreach, UX, or CRO Assets	4 Content, Outreach, UX, or CRO Assets	4 Content, Outreach, UX, or CRO Assets	Custom
Monthly Earned Media Content Assets - Content, Outreach, UX, or CRO Assets What's This? EM content assets allow your website to improve through better design, UX, online PR, and much more.			2 Content, Outreach, UX, or CRO Assets	Custom
Google My Business optimization What's This? The Google+ social network influences Google's search results. Thus, WebFX will setup and/or enhance your Google+ business profile.	✓	✓	✓	Custom
Mobile site optimization (if applicable) What's This? If you have a separate mobile site, we will optimize it for the search engines as well.	✓	✓	✓	Custom
Information architecture audit What's This? We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.	✓	✓	✓	Custom
Google Analytics setup w/ conversion tracking What's This? If you don't have Google Analytics installed already, we'll do this for you. We'll also set up new goals (filling out a form, calling a phone number, etc) based on what your individual goals are.	✓	✓	✓	Custom
Google Analytics traffic analysis What's This? We'll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left.	✓	✓	✓	Custom
Creation of Google Analytics Custom Dashboards What's This? Google Analytics dashboards are built using personalized web analytics data and generate an actionable metrics based report. These custom data-driven reports are created to provide additional insights into your website and how to best grow your online business.	4 dashboards	8 dashboards	8 dashboards	Custom
Not provided analysis reporting What's This? Google switched from unsecured to secured search and in doing so all keyword data from Google searches was lost. To combat this loss of data, WebFX will create custom filters to your Google Analytics profile so that page level and meta tag data is reclaimed to improve marketing decisions.	✓	✓	✓	Custom
Local search optimization What's This? We'll create, claim and optimize your Google Places page so your local listing returns higher in the map results.	✓	✓	✓	Custom
Setup of website sitemap What's This? A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read.	✓	✓	✓	Custom
Image optimization What's This? Google can't read images, they can only read text. We'll add text to the image properties so Google gets a clear snapshot of what your site is about.	✓	✓	✓	Custom
Link redirect audit What's This? We'll fix any links coming into your site on unknown pages and set up appropriate 301 (permanent) redirects.	✓	✓	✓	Custom
Custom 404 error page setup and optimization What's This? A custom 404 error page will tell search engines and users where to go if they type in the wrong page.	✓	✓	✓	Custom
Schema HTML tags What's This? Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.	✓	✓	✓	Custom
Canonicalization analysis & domain unification What's This? Having a consistent domain format allows search engines to understand how your site should properly display to users.	✓	✓	✓	Custom
Initial SEO copywriting articles or blog posts (Interchangeable with other Earned Media assets) What's This? WebFX's skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.	Up to 8 pages of SEO Copy or 4 pages of Sales/Technical Copy	Up to 16 pages of SEO Copy or 8 pages of Sales/Technical Copy	Up to 16 pages of SEO Copy or 8 pages of Sales/Technical Copy	Custom
Initial link analysis and disavow What's This? Google is now penalizing websites for low quality links (even if these links were built many years ago). Thus, it's important to keep a clean backlink profile and disavow any old backlinks which Google might consider to be unnatural.	✓	✓	✓	Custom
Dedicated account representative	✓	✓	✓	Custom
Online project management schedule What's This? Our online project management system clearly outlines all deliverables and due dates so the project is kept on track at all times.	✓	✓	✓	Custom
Ongoing quarterly keyword reporting What's This? Every month is a new strategy. We'll show you where your keywords are ranking and our plan to move them up in the SERPs.	✓	✓	✓	Custom
Ongoing monthly ROI, traffic, & goal reporting What's This? Driving traffic is one thing, focusing on keywords that convert is another. We'll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.	✓	✓	✓	Custom
Google data highlights What's This? Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results.	✓	✓	✓	Custom
Canonicalization analysis What's This? A domain should be directed to http://www.site.com even if www.site.com, site.com, or http://site.com is typed in. A canonical domain issue causes duplicate content, a huge no-no in Google's eyes.	✓	✓	✓	Custom
Ongoing quarterly competitor opportunity reports What's This? We'll research those in your industry to gain link sources, produce unique content and strategize on how to gain the maximum visibility in your industry.	✓	✓	✓	Custom
Internal linking restructuring & optimization What's This? Outside links are helpful, but your internal linking structure is also important for SEO. We'll incorporate an internal linking structure ensuring all pages create an internal 'web' to help increase your SEO.	✓	✓	✓	Custom
Linkable content promotion What's This? Having great content that people will naturally link to is one thing, actually getting the word out about that content is another. We'll promote your content so the links start coming in naturally.	✓	✓	✓	Custom
Header Tags Optimized (Ex. H1s) What's This? An h1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense.	✓	✓	✓	Custom
Duplicate content analysis What's This? Content on a site should always be unique. We'll analyze any duplicate content and correct any issues found.	✓	✓	✓	Custom
Social media monitoring software What's This? What are people saying about your brand? Log in and see at any time what visitors are saying in the social media world.	✓	✓	✓	Custom
Keyword rank checker access with weekly updates (if requested) What's This? Log in and see where your keywords are ranking at any time.	✓	✓	✓	Custom
Website usability analysis What's This? Is your site set up for optimal conversions? Once people arrive at your site, is it easy to navigate? We'll give you an analysis of your site's usability.		✓	✓	Custom
Universal SEO (Video, Maps, Images, News) What's This? Shopping results, video results, image results and news are working their way into Google's search results. We'll optimize your videos, maps, images and news to show up organically.		✓	✓	Custom
Continual building of relationships with online bloggers and webmasters What's This? Not all links are created equal. Some of the most powerful links are created from outreaching to authority websites and online influencers, and we'll produce compelling content and contact influencers to share the content to drive traffic and valuable links to your site.		✓	✓	Custom
Link reclamation What's This? A link audit will find links to pages that no longer exist on your site, catch links that come to the site in a non-SEO friendly way and create 301 redirects to resolve these linking issues.		✓	✓	Custom
Creation of text navigation (if possible) What's This? Search engines have a tough time reading Flash files, so we'll recreate your navigation to be text-based if possible.		✓	✓	Custom
Up to 100 web lead phone calls tracked per month What's This? Tracking only online conversions can miss out on those that wish to call instead of fill out a form. Our call tracking will allow integration directly with Google Analytics, allowing for simple reporting.	✓	✓	✓	Custom
Up to 25 web lead phone calls transcribed per month What's This? Transcribing your phone calls will allow you to review events and take action without having to refer to scribbled, near-incomprehensible notes.	✓	✓	✓	Custom
Website design analysis What's This? Is your purple background with yellow text distracting to visitors? We'll give you ideas on how to increase conversions through great design.		✓	✓	Custom
Video and image xml sitemaps What's This? Google continues to show richer search results. These rich snippets present new opportunities to have your website's videos and images display and increase traffic to your website.		✓	✓	Custom
Searcher experience analysis (long-clicks, pogo-sticking, bounce rate, etc.) What's This? Search engines use the user experience of web searchers to determine which web pages to rank in the highest SERP positions.			✓	Custom
Link baiting and content development What's This? Links come naturally when great content is produced. We'll work with you to create unique, compelling content that people will naturally link to.			✓	Custom
Channel Specific Call Tracking What's This? Track phone calls generated by each of your marketing channels with dynamically updating phone numbers on your website. Part of MarketingCloudFX.			✓	Custom
Monitor competitors' search rankings on a monthly basis What's This? In order to ensure that your website is ranking at its best, it's important to keep an eye on competitor rankings as well.	✓	✓	✓	Custom
Monitor competitors' website changes on a monthly basis What's This? It's important to keep an eye on competitor websites to see the changes they're making that potentially help them rank.	✓	✓	✓	Custom
Monitor competitors' content and link additions on a monthly basis What's This? By looking at competitors' content, you can get an idea of what kind of content your customers are interested in.	✓	✓	✓	Custom
Analyze your leads to project the # of leads competitors receive on a monthly basis What's This? Get an idea for the number of leads your competitors are gaining on a monthly basis.	✓	✓	✓	Custom
Predict your and your competitors' market share on a monthly basis What's This? Market share is an important part of your strategy, and it's beneficial to understand your competitors' market share as well as your own.	✓	✓	✓	Custom
Competitor intelligence login to view competitor data What's This? This is part of our proprietary software, MarketingCloudFX, which is offered for free to our clients!	✓	✓	✓	Custom
What's This? LeadManagerFX is proprietary software that tracks and manages web leads for WebFX customers. Lead sources, landing pages, converting search terms are all data warehoused where the power of artificial intelligence (AI) is utilized on the LeadManagerFX platform to improve marketing ROI.	✓	✓	✓	Custom
What's This? CompanyTrackerFX is proprietary marketing automation software which tracks which companies are visiting your website and the content that these companies are viewing. Give your sales team the tools they need to increase sales with the identification of these business prospects!	✓	✓	✓	Custom
200+ SMEs behind campaign driving results	✓	✓	✓	Included
Website conversion analysis implementation What's This? Our talented web development team will implement conversion strategies to help maximize the visitors that are currently coming to your site.	Custom	Custom	Custom	Custom
Includes ContentAnalyticsFX What's This? Access to our content marketing platform	10	20	40	Custom
Additional Consultations What's This? Out of scope consultation, reporting, etc.	Any hours over 10 hours a month for calls, reporting, strategy, status updates, Q/A, education/training, additional team members on calls etc are billed at an hourly rate of $100 an hour	Any hours over 10 hours a month for calls, reporting, strategy, status updates, Q/A, education/training, additional team members on calls etc are billed at an hourly rate of $100 an hour	Any hours over 10 hours a month for calls, reporting, strategy, status updates, Q/A, education/training, additional team members on calls etc are billed at an hourly rate of $100 an hour	Custom
Initial campaign investment: (Two month duration) What's This? Initially we're earning links, adding copy, doing our keyword research, etc. This is a 2-month campaign. Once completed, you'll move into the Progressive monthly optimization.	$3,750-$4,250	$5,250-$5,750	N/A	Get Quote
Progressive monthly optimization: (1 year commitment - Subsequent 10 months) What's This? After the initial campaign, you will probably see some keywords ranking on page 3, some on page 2 and maybe a few on page 1. The monthly optimization will formulate a strategy every month to move these terms from page 3 to page 2, from page 2 to page 1, and from the bottom of page 1 to the top. The monthly optimization lasts for a minimum of 10 months.	$1,400	$1,900	$3,100	Get Quote
Need more information? Call Us: 717-609-1553	Start Today	Start Today	Start Today	Start Today

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We offer the same service tiers for our weekly reporting campaigns — aggressive, market leader, market leader with earned media, and enterprise.

Many of the services in our weekly reporting package are the same as our general SEO pricing, except instead of monthly or quarterly reporting, you’ll receive custom reports and campaign updates on a weekly basis.

How can SEO improve my online presence?

Read on to get an SEO crash course!

SEO is one of the best online marketing strategies to help your business target qualified leads, attract more traffic to your site, and earn more conversions and revenue.

However, SEO is more than just one strategy — in fact, it’s an umbrella term for many smaller strategies that work together to create an effective conversion machine.

Let’s talk about some strategies that we use on your website with an advanced SEO campaign.

Without keyword research, you won ‘t be able to properly target the audience that has the highest chance of converting on your site.

Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.

Using these key terms in important locations on your website will help you rank highly for those key terms in search engine results pages, which is one of the best ways to increase site traffic and ultimately convert more customers.

Content creation and implementation

Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.

Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry.

There are many kinds of content, and all are beneficial to your website. Here are some of the most popular kinds of content and how they can benefit your site visitors.

Blogs:Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short pieces of content, around 1,000 words or less, that give personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalized information for your target customers.

Service pages:Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they’re getting before they commit. Your service pages are a great place to inform visitors about what’s included in each of your service offerings, pricing for those services, and more.

Product pages:Much like service pages, product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color availability, size availability, ingredients or materials, etc. These pages are important because they can really make or break sales depending on the information you provide.

Longform content:Longform content is content that is over 2,000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. For example, if you run a manufacturing business, you could write a longform article about a specific kind of material you use. The point of longform content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.

On-page optimization

Page speed:If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but it also sends great signals to Google. (if your pages load quickly)

Inclusion of multimedia:If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content.

Responsive on all devices:To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.

Quality of your content:Speaking of high-quality content, you need to create it if you want to receive high-quality links. You need to ensure that your website provides content with high word count (Google loves long content), easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.

These are just three of the many on-page SEO tactics, so if you’re interested in learning more, visit our page that defines on-page SEO, or check out the video to your right !

Bonus Reading: How to Improve On-Page SEO

How can SEO services help your business grow?

With all this talk about the positive effects of SEO, how can you know for sure that it’ll help your business thrive and grow? Though there is no crystal ball to give tangible figures of how much your business will grow with SEO services, you can rest assured that your site will jump in rankings, earn more traffic, and convert more customers.

Here’s a few reasons why:

• 1. When you target important keywords correctly, you'll rank higher in search engine results pages.When you find a keyword that is important to your business and your industry, you want to target it with your content, your meta tags, your alt tags, and your URL. That means you include that keyword in these important places so that you have the best chance of ranking for it when someone searches the term within Google.
• 2. When you rank highly for an important keyword, you'll get more site traffic.Studies show that the first position on results pages gets roughly 33% of clicks, while the second position receives around 15%, with decreasing numbers from there. The top position truly is a prized location in search, and if you can get there, you’re going to see an increase in site traffic.
• 3. When you boost site traffic, you'll see an increase in conversions.When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. If your page ranks in the first position of organic results, it’s there for a reason —you’ve created a page that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page, since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or services.
• 4.Increased conversions pave the way for a growing businessWhen your conversions increase, it means your SEO campaign is successfully driving results and that your business is thriving. The more thriving your business does, the more potential it has to grow.

Why choose WebFX for SEO services?

If you’re looking for an SEO agency that delivers, WebFX is here for you. We’ve been providing outstanding SEO services to hundreds of clients for over two decades, and each year, we get better at our craft.

We have over 200 marketers in-house that are experts in their fields — they’re Google Analytics certified, and know how to provide and analyze the results they drive for your business.

To date, we’ve driven over 3 million leads for our clients, and the number continues to grow.

Since we’re a full-service Internet marketing firm, SEO is far from the only thing we offer. We also offer the following campaigns that work extremely well alongside our SEO services:

• PPC (pay-per-click advertising)
• Content marketing
• Website design and development
• Email marketing
• Social media marketing
• Custom infographic creation

And that's just the start of the services we offer. We also offer services including landing page design, video marketing, and more.

If you’re interested in creating an SEO campaign that drives results, WebFX is the agency for you. You can reach us online by filling out a contact form, or you can call us at 888-601-5359. We can’t wait to start driving results for your business!

For verified ratings of our marketing services, please view our:

4.9 Star Rating on Clutch
WebFX Agency Rating: 4.9 out of 5 with 130 ratings