Social Media Marketing Trends for 2023

Over the next few years, social media ad spend is predicted to reach over $350 billion. Content like social commerce, short-form video, and live shopping will continue to grow. Learn more about the social media marketing trends you need to look out for in 2023!

Social media trends continue to change and brands must adapt to creatively share their messages with users.

Want to stay on top of the social media game this year? On this page, we’ll take a look at some of the biggest social media marketing trends for 2023. Start seeing how these trends will affect social media for your business now!

You can also contact us online or call 888-601-5359 today to speak with one of our experts directly!

1. iOS 14

The launch of iOS 14 delivered one of the biggest social media trends, especially for advertising.

While you can’t undo iOS 14, you can take these steps to lessen its impact on your efforts:

  • Adopt a more aggressive approach
  • Remain adaptable
  • Give ads an additional two to four weeks to evaluate their performance

You’ll also want to follow traditional best practices for advertising, like:

  • Emphasizing benefits over features
  • Thinking about where your clients live
  • Taking risks vs. staying safe with ad copy

With these tips, your business can keep driving revenue from social media, even after iOS 14.

2. Short-form video

In 2021, TikTok was the most downloaded app, and the platform is expected to reach 5 billion active users by the end of 2022.

The success of TikTok inspired other social media networks to launch short-form video options, including Instagram and YouTube. If you haven’t experimented with short-form videos for social media, give it a try this year or next.

You can start by creating snippets from existing videos or shooting brand-new clips to post.

3. Live video

Live video increased in popularity in 2016 with the creation of Facebook LiveYouTube live, TikTok Live, and Instagram Live. Shortly after, Facebook announced that it would launch its 360-degree video for Facebook Live users by early 2017.

Mobile devices allow us to capture raw, live footage. And live videos allow marketers to share immediate, exciting updates, record ongoing events, and even make announcements.

The potential of live video for marketing doesn’t stop there, though. Live shopping is also growing in popularity, in which companies can direct users to purchase their products during live streams. This trend allows marketers to build stronger relationships with their customers while also allowing online shoppers to see their products in real time.

4. Social messaging

Private social message is increasing in popularity, with WhatsApp officially reaching the 1 billion user mark in 2016.

Social media sites are already taking advantage of the increasing use of social messaging. Facebook now allows advertisers to highlight their brand in users’ newsfeeds, and clicking the ads takes users to a chat window with the advertiser inside messenger.

In particular, social messaging resonates with millennials who crave the personalization, transparency, and collaboration native to messaging apps.

This year, we expect business to capitalize on the huge audience based on social messaging platforms. You can also expect to see more customer service chatbots to increase communication with customers and potential customers and reduce response time on social media.

5. Increase in paid advertising

In 2016, Facebook changed its algorithm. The change prioritized posts from friends and family over brands, causing less traffic to be sent to content sites. As a result, it has become harder for brands to achieve results from purely organic social traffic.


This means that if brands want their pages to be seen, they have to pay for social media advertising. However, the increase in competition has cause paid social media advertising prices to rise.

Social media ad spend reached over $181 billion in 2021, and it’s expected to grow to around $358 billion over the next few years.

6. Influencer marketing

Speaking of advertising, one of the biggest social media marketing trends that will continue in 2023 is influencer marketing. This strategy’s return on investment (ROI) is 11 times higher than other Internet marketing strategies, and 84% of marketers use it.

If you haven’t already explored the potential influencer marketing has for your business, 2023 is the time to do so!

7. Social commerce

As social media and social messaging use continues to rise, we’ve also seen the rise in social commerce, in which social media users browse and purchase products through the platforms.

As a result, businesses can promote their ecommerce products across social media, such as through Instagram’s Shoppable posts. You can also build product catalogs on Facebook, include buy buttons in your Tweets, and create buyable Pins on Pinterest.

If you have an ecommerce business and don’t already have a social shopping strategy, 2023 is the time to build one.

8. Increased personalization

As the amount of data available to marketers continues to increase, businesses can provide social media users with more personalized content. In other words, personalization ensures that you show the right ads to the right people at the right times.

We’ve seen a massive increase in the amount of content published online, and if your social media content lacks personalization, there’s less of a chance that it will resonate with users.

In 2023, we expect to see a rise in niche content and innovative campaigns that will help you capture the attention of social media users.

9. Crack down on misinformation

In the last several years, many social media platforms have taken a more proactive stance towards mitigating the spread of misinformation.

Facebook and Google have announced that they will ban advertising to sites with illegal, misleading, or deceptive content. While these aren’t new changes, social media sites will likely continue their attempts to mitigate misinformation being spread on their platforms.

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Prepare for these social media marketing trends with WebFX

Did you know that social media users are the largest growing segment of the Internet?

At WebFX, we understand what it takes to help your business create an online buzz and reach your target audience on social media.

Our custom social media plans can help you establish a presence on top social media platforms, actively engage users, and provide them with the information they need to become customers.

Want to learn more?

Interested in learning more about how social media plans from WebFX can help you engage customers online and stay on top of the latest social media trends?

Check out our social media plans online, and contact us today to speak with a strategist.

We’re excited to hear from you!


Last updated October 6, 2022