Google Analytics Premium vs. Free

In this increasingly Internet-driven age, having a presence online is only the start of what any business needs to do in order to attract new customers. Your company's site should be regularly improved and updated, and making changes based on data and analytics can ultimately make the difference between a few leads per day and a few thousand leads per day.

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Google Analytics is by far the most well-known and widely-used web analytics tool in the Internet marketing industry, and the company also offers a premium version with more in-depth reporting and analytics.

Google Analytics Premium is the successor to the standard web analytics tool created by Google. While the standard version is offered to any user free of charge, Google Analytics Premium is intended for larger companies with expansive marketing budgets. So if your company's site attracts over 10 million visitors per month, or if you'd like to have access to a Google account manager 24/7, it could be the right choice.

Benefits gained from an enterprise web analytics investment

Today, businesses in all industries are operating in an online environment that is highly competitive and global in nature. The Internet is an effective medium for reaching customers and clients both around the world and right down the street, but much like any other channel, requires serious planning and management.

With the implementation of an web analytics tool like Google Analytics, any company can monitor and improve their site. And with tools like Google Analytics Premium, large corporations can increase the power and ease of their analytics process with assistance from Google's team, as well as more comprehensive data reporting.

Google Analytics Premium vs. Free Google Analytics

Google Analytics Premium is designed for large companies who want dedicated support and advanced reporting on top of all of the features and data reporting capabilities within the standard, free version. With a premium account, a company can track over a billion hits per month and download unsampled data reports for higher volumes of traffic.

The premium version also features over 50 custom variables, allowing for enhanced customization of the way data is reported and presented. Users also have access to live technical support around the clock through the Google Analytics 24/7 emergency support line. Essentially, Google Analytics Premium is the standard version with the added bonus of access to analytics professionals.

For a detailed explanation of both versions, refer to the Google Analytics comparison chart below.

Google Analytics Comparison Chart

Features Competitive - Basic Competitive - Aggressive
Features Competitive - Basic Competitive - Aggressive
Hits processed per month 10 million 1 billion
Rows of data in reports 50,000 3 million for unsampled reports
Unsampled Reporting  
Data Freshness Every 24 hours Every 4 hours
Custom Variables 5 50
Advanced Segmentation
Custom Reporting
Analytics Intelligence
Flow Visualization
Real time data
Attribution Modeling  
Campaign Measurement
AdWords Integration
Multi-Channel Reporting
Social Referral & Conversion Reporting
Mobile device & App tracking
Video Performance Measurement
Data export and tracking API
Custom Reports
Intuitive User Interface, Rapid Set Up
Dashboards, Custom Reports, Advanced Segments
Export & Email report functionality
200+ SMEs behind campaign driving results
Data Freshness (service agreement per calendar month) 24+ hours 4 hours or less 98% of the time
Data Collection (service agreement per calendar month)   99.9%
Reporting Availability (service agreement per calendar month)   99%
Service level guarantees  
24/7 dedicated emergency support team  
Account management  
Implementation specialist  
Training from Google experts  
Investment on Behalf of Enterprise Free $100,000 annual flat fee

How much does Google Analytics Premium cost?

If your company is a large enterprise looking to take your data to the next level, then Google Analytics Premium may be for you. But as with all premium Internet marketing platforms, there is a cost.

The Google Analytics Premium cost of $100,000 ensures that your company receives all the power and ease you expect from Google Analytics, as well as bonus features that help you get the most from its robust optimization capabilities. This flat annual fee covers all the data, guarantees and client services you could need from Google. For more information, please take a look at this Google Analytics Premium fact sheet.

Still trying to decide between Google Analytics Premium vs. free? Looking to integrate an enterprise level analytics solution for your website? Call 888.449.3239 or contact an expert online today.