Google Analytics is by far the most well-known and widely-used web analytics tool in the Internet marketing industry, and the company also offers a premium version with more in-depth reporting and analytics.
Google Analytics Premium is the successor to the standard web analytics tool created by Google. While the standard version is offered to any user free of charge, Google Analytics Premium is intended for larger companies with expansive marketing budgets. So if your company's site attracts over 10 million visitors per month, or if you'd like to have access to a Google account manager 24/7, it could be the right choice.
Benefits gained from an enterprise web analytics investment
Today, businesses in all industries are operating in an online environment that is highly competitive and global in nature. The Internet is an effective medium for reaching customers and clients both around the world and right down the street, but much like any other channel, requires serious planning and management.
With the implementation of an web analytics tool like Google Analytics, any company can monitor and improve their site. And with tools like Google Analytics Premium, large corporations can increase the power and ease of their analytics process with assistance from Google's team, as well as more comprehensive data reporting.
Google Analytics Premium vs. Free Google Analytics
Google Analytics Premium is designed for large companies who want dedicated support and advanced reporting on top of all of the features and data reporting capabilities within the standard, free version. With a premium account, a company can track over a billion hits per month and download unsampled data reports for higher volumes of traffic.
The premium version also features over 50 custom variables, allowing for enhanced customization of the way data is reported and presented. Users also have access to live technical support around the clock through the Google Analytics 24/7 emergency support line. Essentially, Google Analytics Premium is the standard version with the added bonus of access to analytics professionals.
For a detailed explanation of both versions, refer to the Google Analytics comparison chart below.
Google Analytics Comparison Chart
| Features | Competitive - Basic | Competitive - Aggressive |
|---|---|---|
| Hits processed per month | 10 million | 1 billion |
| Rows of data in reports | 50,000 | 3 million for unsampled reports |
| Unsampled Reporting | ✓ | |
| Data Freshness | Every 24 hours | Every 4 hours |
| Custom Variables | 5 | 50 |
| Advanced Segmentation | ✓ | ✓ |
| Custom Reporting | ✓ | ✓ |
| Analytics Intelligence | ✓ | ✓ |
| Flow Visualization | ✓ | ✓ |
| Real time data | ✓ | ✓ |
| Attribution Modeling | ✓ | |
| Campaign Measurement | ✓ | ✓ |
| AdWords Integration | ✓ | ✓ |
| Multi-Channel Reporting | ✓ | ✓ |
| Social Referral & Conversion Reporting | ✓ | ✓ |
| Mobile device & App tracking | ✓ | ✓ |
| Video Performance Measurement | ✓ | ✓ |
| Data export and tracking API | ✓ | ✓ |
| Custom Reports | ✓ | ✓ |
| Intuitive User Interface, Rapid Set Up | ✓ | ✓ |
| Dashboards, Custom Reports, Advanced Segments | ✓ | ✓ |
| Export & Email report functionality | ✓ | ✓ |
| 200+ SMEs behind campaign driving results | ✓ | ✓ |
| Data Freshness (service agreement per calendar month) | 24+ hours | 4 hours or less 98% of the time |
| Data Collection (service agreement per calendar month) | 99.9% | |
| Reporting Availability (service agreement per calendar month) | 99% | |
| Service level guarantees | ✓ | |
| 24/7 dedicated emergency support team | ✓ | |
| Account management | ✓ | |
| Implementation specialist | ✓ | |
| Training from Google experts | ✓ | |
| Investment on Behalf of Enterprise | Free | $100,000 annual flat fee |
| Need more information? Call Us: 717-609-1553 |
How much does Google Analytics Premium cost?
If your company is a large enterprise looking to take your data to the next level, then Google Analytics Premium may be for you. But as with all premium Internet marketing platforms, there is a cost.
The Google Analytics Premium cost of $100,000 ensures that your company receives all the power and ease you expect from Google Analytics, as well as bonus features that help you get the most from its robust optimization capabilities. This flat annual fee covers all the data, guarantees and client services you could need from Google. For more information, please take a look at this Google Analytics Premium fact sheet.
Still trying to decide between Google Analytics Premium vs. free? Looking to integrate an enterprise level analytics solution for your website? Call 888.449.3239 or contact an expert online today.
