Enterprise Martech Pricing: Enterprise Martech from WebFX

Marketing technology, or martech, is a critical component to help your business optimize your marketing process to maximize results. Before you can start reaping the benefits of using marketing technology, you need to know about enterprise martech pricing to see what you can afford.

Professional Enterprise Martech Pricing

At WebFX, we offer enterprise martech pricing that fits any budget. Learn more about the cost of martech below!


$675 / month

  • 20,000 first-party data profiles
  • 10 Nutshell Pro seats
  • 300 calls tracked
  • 15 lookalike or custom audiences

Data Professional

$1,175 / month

  • 50,000 first-party data profiles
  • 20 Nutshell Pro seats
  • 500 calls tracked
  • 30 lookalike or custom audiences


$2,500 / month

  • 100,000 first-party data profiles
  • Up to 40 Nutshell Pro seats
  • 1000 calls tracked
  • 50 lookalike or custom audiences


Your Enterprise Martech Pricing Guide Cheat Sheet

Want a quick overview of the cost of enterprise marketing technology? Check out this quick guide!

Last Updated March 18, 2022

Average martech costs

  • The average cost for marketing automation tech is $200–$2000 per month
  • The average cost for customer relationship management (CRM) software is $50–$100 per user per month
  • The average cost for artificial intelligence (AI) tech ranges from $0–$40,000 per year
  • Custom AI tech solutions can range from $6000–$300,000 per solution

Enterprise martech cost factors

  • What type of martech you invest in for your business
  • How many tools you have in your martech stack
  • How many people use your martech
  • Who provides your martech

Enterprise martech pricing tips

  • Determine how many marketing tools you need before you shop
  • Have a set budget in mind so that you don’t overspend
  • Determine which features are most important to helping you achieve your marketing goals
  • Look for software providers that offer multiple tools or seamless integration with other companies’ tools

How much should I pay for enterprise martech in 2023?

Your enterprise martech costs will vary depending upon which tools you choose and how many tools you have in your martech stack. The more tools you use, the more you can expect to pay.

If you choose to invest in marketing automation software, you can expect to pay anywhere from $200 to $2000 per month. The cost will vary depending upon the provider and what features the software includes.

For CRM software, you can expect to pay $50–$100 per user per month. If you have more people using your software and accessing the data it collects, you’ll pay more for it.

As for AI marketing, this kind of software can vary significantly with costs. For third-party software, you can expect to pay anywhere from $0 to $40,000 per year. The price will vary depending upon what software you use, who provides it, and how much AI you need in your marketing process.

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“We measure our success by how much we WOW our clients.”

Bill Craig

WebFX President

Enterprise martech pricing: Invest in martech from WebFX today

If you’ve looked at the cost of martech and find it’s a good investment for your business, consider investing in martech from WebFX. With over 25 years of experience in digital marketing, you can feel confident our martech will deliver the results you desire.

Ready to drive more revenue for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech software!

Learn more about enterprise martech pricing, services & industry tips!