Lead Generation Strategies for Colleges

If everything were simple, your college could send a message to interested students, have them enroll, and that would be the end of your marketing efforts.

Prospective students would flock to your college, enroll, and stay there for four or more years. But — unfortunately — things aren’t that simple.

Before anyone will enroll, they have to know what your college offers and, above all else, trust you.

They need to have an interest in your name and what you offer. After that, it’s up to you to familiarize them with your campus, classes, sports teams, and other opportunities.

Once you do that, you’ll eventually enjoy more and more leads coming from your website. But you can’t just do this once and move on.

To successfully improve your college’s recruitment and new leads, you need a lead generation strategy. Give us a call at 855-661-3350 or keep reading to learn more.

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What is lead generation for colleges?

Lead generation is a marketing process that entices potential new students in hopes of getting them to enroll.

That’s also the end goal for each lead you receive — enrollment. With more students enrolled, you can grow your college with more money from tuition, expand, and continue to attract more students each semester.

Why is lead generation important?

Marketing your college is all about attracting the right prospects.

To foster the best relationship possible with those prospects, it’s vital to understand them and their needs. You also need to decipher between prospective students who are genuinely interested in your college and those who are only browsing. Proper lead generation will help you home in on the right prospects so you can focus on the people who are most likely to become students.

Generating a lead means getting some kind of information about a person so you can follow up with them about new information. Usually, colleges earn a lead by receiving an email address from a prospect who wants to receive newsletters.

When prospective students opt into learning more about your college, it means they’re interested in enrolling. Some might only be curious, others might be comparing your college to other educational facilities, and others might be just a step away from applying.

Regardless, they’re all worthwhile investments since they could all wind up applying.

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How can colleges generate more leads?

There are many different strategies you can use to generate more leads, and there isn’t a cookie cutter strategy that works for every college. If you consider the following tips for lead generation for colleges, you will be on your way to more enrollments.

Give away helpful information

Choosing a college is stressful, but this fact gives you a chance to meet a need for prospective students. They likely have questions about financial aid, the college application process, and many other topics that come with enrolling in college.

You should aim to provide them with information they need. You will build trust with these potential students and their families if you provide them with helpful, relevant information.

There are many different ways you can provide helpful information to prospective students. Here are a few of the most effective ideas:

  • Offer free webinars. A low-cost but highly-effective way to showcase your expertise and build trust with students and their families, webinars are online lectures or presentations that are viewed over the Internet. Consider any topic that is of high interest to your prospects, such as applying to college, dorm life, academics, and financial aid.
  • Provide ebooks and other downloads. Offering informative content that can be downloaded via your website is another great way to share helpful information. Consider asking for an email address in exchange for the download so you can form a line of communication with the new lead.
  • Send newsletters. Provide interested parties with information that they can’t get anywhere else. Delivering news and other information straight to their inboxes saves them time and provides them with something they want. Newsletters today can be interactive and contain more than just words on a page. You can add enticing images, links, and video as well.
  • Create and share infographics. A high-quality infographic is both visually appealing and informative. There are many infographics out there today, but they’re not all of the same quality. Couple relevant facts and statistics on your infographic with high-quality images, and you’ll draw attention from a lot of new potential students.

Aside from providing information, you can also use other online strategies to get more leads.

Use clear call to actions

Regardless of your lead generation strategy, it’s important to use clear call to actions (CTAs). Your goal is to find people who are interested in your college. Once you reach them online, you have to give them a way to express their interest.

For example, if you provide an ebook packed full of helpful advice to new college students, you should make it clear that you want prospects to download it.

If the ebook was about the financial aid application process, you should include a line or two of information about the help students can expect to receive during that process if they enroll at your college. You should also include a clear CTA makes them take the next step toward becoming a student. 

WebFX is a lead generation agency

At WebFX, we have a full team of lead generation experts that have worked with colleges and businesses from around the country. They know the best methods to use to get the new recruits for your school, and they’ll ensure your website gets as many leads as possible.

Contact us today to set up a lead generation strategy that’s unique to your college!

Find out how WebFX can create an effective Internet marketing strategy for your website. Call 855-661-3350 or contact us online today for a free evaluation.