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If you own or manage a brick-and-mortar bakery, it can be easy to let building and maintaining your website fall behind other tasks. After all, most of your revenue is probably coming from in-person sales.

However, your website shouldn’t be forgotten — with the right design elements and content, it can be a huge help in promoting and driving traffic to your bakery, maximizing your revenue potential. 

Need some help getting started? WebFX has an award-winning design team that will work with you to create a custom site that captures your brand and helps you achieve your business goals. Get a free quote today! 

About web design for bakeries

No matter what type or size bakery you run, having a website is important to your overall success. There could be individuals in your community searching for your hours of operation or a specific baked good that you offer, and they’ll never know you’re there if you don’t make that information accessible.

Many times, it’s your website that serves as a searcher’s first impression of your bakery. For that reason, it’s not enough to have just any webpage — you need to have a great web design for your bakery to help it stand out. 

Why should a bakery have a website?

Every bakery should have a website that helps it stand out from the competition. Your site allows you to build an online audience that can help you promote your baked goods and attract more customers. 

Here are some of the many benefits of having a professional website:

  • Build an online presence: You want your website to be at the top of the results when people search for local bakeries. Creating sales pages, blog posts, and social media posts can help you build an online and social presence that drives people to your bakery.
  • Help others learn about you: On your site, you’ll have the chance to share everything from your menu to your history. With this information, visitors will be able to get a comprehensive overview of your bakery. 
  • Share important information: Searchers want to know information like what kinds of baked goods you offer and how they can place an order. Your website can help them easily access this kind of information, encouraging them to convert.
  • Sell baked goods online: While your website can list what kinds of sweet treats you offer, you can also set it up as an ecommerce site and sell some of your baked goods online to expand your reach and increase revenue.

What to incorporate on your website

Depending on your needs, you might also add elements like an FAQ page or reviews and testimonials. Since your website will probably be the first impression visitors have of your business, you want to make sure it looks attractive and is easy to use. By using the right design elements, you’ll be able to effectively communicate who you are and what kinds of baked goods you sell. 

You’ll want to tailor your website design to coordinate with the theme of your bakery. For example, if you sell classic French pastries, a refined neutral or pastel color palette and traditional design elements would tie in well.

If your bakery is more about fun sweet treats like sprinkle donuts or funnel cakes, a bright, lighthearted color scheme and font would be perfect. 

There are several key elements you want to include on your site:

  • Homepage: Your homepage will help give potential customers an overview of your bakery — this is where you share details like what you do, who you are, and what you offer. On this page, you can also add a contact form to encourage them to reach out or place an order. 
  • About you: Here, you’ll be able to share more about your business. Lay out what inspired you to create your bakery, your mission statement, and what makes your baked goods unique to help visitors connect with you and make them want to learn more.
  • Menu: Visitors on your website are likely in search of what kinds of baked goods you offer and information on how to get them. Make sure they can easily access your menu so they can browse your offerings and see how much everything costs. 
  • Gallery: A gallery of your best or most popular baked goods can help draw in more customers. 
  • Contact information/form: Make sure you clearly share your bakery’s contact information so customers can easily reach out with a question or place an order online — they shouldn’t have to dig around your site to find your address, phone number, or email. You might consider creating a contact form that helps customers get in touch easily without leaving your page. 

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How WebFX can help with your bakery’s web design

Here at WebFX, we understand that web design plays the most significant part in a user’s first impression of your site. As a web design agency that has more than 28 years of experience, we understand what design elements a site needs to help you reach your unique goals.

Our web design services will help increase your reach and drive sales for your bakery. Whether you need help with just one page or over one hundred, we’ll work with you to improve your bottom line. 

No matter your needs or design vision, you’ll receive a site that’s: 

  • Fully customized. 
  • Professionally styled. 
  • Responsive and mobile friendly. 
  • Secure (HTTPs).
  • Optimized for online search traffic. 

You’ll also have access to MarketingCloudFX, which will help with both measuring and accelerating your return on investment.

Discover a wide range of web design services, which include: 

  • Database integration.
  • Ecommerce functionality. 
  • Responsive design. 
  • Content management system access. 
  • Search engine optimization (SEO). 
  • Website page creation and copywriting. 
  • World-class technology. 

Learn more about our web design services

Ready to transform your website with design features that help you rank and boost your bottom line? Learn more about our web design and development services and get a free quote today! 

We Drive Results for Bakeries

  • 24 million leads generated for clients
  • Dedicated account manager backed by 500+ digital experts

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