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Pay-per-click (PPC) advertising is an effective way to promote products online. And since PPC traffic converts up to 50% better than organic site visitors, it’s an advertising strategy that all small businesses need in their marketing arsenal. 

Let’s have a look at how to use PPC for bakeries to promote your baked goods, attract more customers, and increase sales.

P.S. If you find you need help launching your PPC strategy, WebFX is here! We’ve launched over 650 ad campaigns for our clients and know what it takes to maximize your return on investment (ROI) with your ads! Contact us online or call us today at 888-601-5359 to speak with a strategist!

Read More: 5 Ways to Market Your Bakery Online

4 benefits of PPC for bakeries

PPC can have a massive impact and contribute to your bakery’s business and marketing goals. It’s a powerful tool that serves the middle of the marketing funnel while nurturing customers who have visited your bakery before. Here are a few more benefits of running PPC campaigns:

1. Control over your budget

The beauty of PPC is that you have control over your budget. You can easily set a daily or monthly limit on how much you want to spend on PPC ads. There isn’t a minimum amount you need to spend (though the amount you do spend impacts your performance), so you can set a budget that works best for your bakery.

PPC ad in search for Carlo's Bakery

Additionally, platforms like Google Ads provide opportunities to adjust your bid amount and how you budget for your ads. Adjusting your bid amount allows you to get more for your budget and maximize your investment.

2. Reach a highly targeted audience

One of the biggest benefits of PPC for bakeries is that these promotional ads enable you to reach a highly targeted audience. Since PPC ads operate on keywords, you can target specific keywords to reach certain audiences. That means you put your ads before people searching valuable, high-intent keywords that are likely to check out your bakery.

Additionally, you can target people based on demographics or location. It’s a great medium for getting granular with your audience, so you can reach the right people as they’re searching for bakeries online.

3. Measurable results

Bakery PPC also has another added benefit — measurable results.

You can see how many people clicked on your ads via click-through rates (CTRs), placed an order online (conversion rates), and other measurable data. From impressions to clicks to form completions, you can easily track how your ads perform to see which ads drive the best results for your bakery.

4. Quick results

Other strategies, like search engine optimization (SEO), take time to develop and drive results. One of the biggest benefits of PPC for bakeries is that you can see immediate results. From the moment your ads launch and go live, you can start tracking their performance and see what they do for your business.

Now, keep in mind that you won’t be able to make conclusions about your ad performance after a day. You want to gather data over a long period to get a clearer picture of your ad performance. But, you can actively monitor your ads to get an idea of where they’re trending and start thinking about what you could do to improve them.

How bakeries can use PPC campaigns to their advantage

PPC campaigns may have some unique considerations for bakeries compared to other businesses. Here are a few key aspects that bakeries should emphasize:

  • Visual appeal: Bakeries often rely on visually enticing products, such as delicious cakes, pastries, or freshly baked bread rolls. Using high-quality visuals of these delicious eats is a great way to maintain interest on your ad landing pages.
  • Seasonal promotions: Bakeries are known for their seasonal offerings and promotions, such as holiday-themed treats or cakes for special occasions. Tailor your PPC campaigns to highlight seasonal deals or limited offer products by targeting customers who might be looking for specific bakery items during a particular time of year.
  • Local focus: Many bakeries primarily serve a local customer base. Use local targeting strategies to reach potential customers in a specific geographical area. Include location-specific keywords and geotargeting to help attract nearby customers.
  • Online ordering and delivery: Now that online food ordering and delivery services are an integral part of people’s lives, bakeries should highlight features like easy online ordering or special promotions for online-only orders. That way, you’ll drive more conversions and attract customers who prefer the convenience of ordering bakery products online.

3 challenges for bakeries (and how PPC for bakeries can solve them)

PPC for bakeries is a great strategy for promoting your bakery, but it also helps solve some common problems you face.

Here are some challenges bakeries face and how bakery PPC can help:

1. Budget constraints

If you’re like most bakeries, your immediate pushback with marketing is, “we don’t have a big budget.” That’s a problem that many small businesses face, and it can create stress because you want to ensure you’re spending your marketing budget wisely.

That’s why PPC for bakeries is the perfect solution.

Since this strategy has no minimum amount you must invest, you have some wiggle room with how much you spend. Additionally, as mentioned earlier, you can adjust your bids to help you get more from your budget and maximize your ROI.

2. High competition

As a bakery, you face a lot of different competition. Not only are you battling other bakeries in your area, but you’re also competing with businesses that may not specialize in baked goods, but still offer them. From big chain stores like Costco and Walmart to grocery stores, you’ve got a lot of businesses to compete against.

That’s why investing in bakery PPC is a smart move.

If someone’s searching for baked goods in their local area, you want them to find you first. With PPC ads, you can appear at the top of search results before other local bakeries and big box chains. It gives you a competitive edge to outperform your competition and drive more people to your bakery.

3. Seasonal fluctuations

Depending on what your bakery offers, you may experience seasonal fluctuations in business. If you make cakes, for example, you may see an influx in business during the fall because of the increase in weddings. On the other hand, you might see business slow down if you’re on the East Coast, and it’s wintertime.

PPC can help you with these seasonal fluctuations. You can run ads during your busiest seasons to drive even more orders, or you can run ads during your slowest seasons to pick up production. PPC ads are great for helping you continually drive customers year-round. 

Choose WebFX for your bakery’s PPC campaigns

Consider integrating PPC into your online marketing strategies to reach a wider audience and drive growth for your bakery. When you partner with WebFX, you can return to what you do best while we handle your PPC ads. 

We’ve launched over 650 for our clients and know how to create ads that spark interest and drive qualified leads for your bakery. If you’re looking to increase orders for your bakery, a custom PPC strategy from WebFX will help.

Reach out to us online or give us a call at 888-601-5359 to see how PPC management services can boost your bakery’s orders!

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