There are over 30,000 gyms in the United States with more than 50 million members, which is both good and bad news if you’re trying to market a gym. On one hand, that means that a large portion of the population is interested in fitness and are potential members. On the other hand, there are a lot of other gyms competing for the attention of the same group of people.
So how can you stand out to people who are looking to join a gym, or are considering switching to a new one? One of them most effective ways is by creating a strong presence on social media. And while all platforms have their advantages, it’s best to start with the giant: Facebook.
Why Facebook marketing for gyms is useful
Have you noticed that almost everyone seems to have a Facebook account? While there are some people who don’t actively use it, Facebook remains the most popular social network worldwide. It has 890 million daily active users, and that alone is reason enough for most businesses to want a presence on it.
In addition, unlike many advertising strategies, a Facebook business page is completely free to create, and regardless of your marketing budget, free initiatives are never a bad thing. You can connect with potential members, highlight your services, and encourage them to contact you—all for free.
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Facebook marketing ideas for gyms
Fortunately, you aren’t going to be the first gym in the world to develop a Facebook page. That means you don’t have to invent everything yourself or spend energy on techniques that may or may not work. However, it also means that you’ll need to make a little more of an effort if you want to stand out.
Here are some Facebook marketing ideas for gyms to help you get started:
Show off new equipment
Whenever you add a new piece of gym equipment, add a post to Facebook. Include an image of the piece of equipment, and potentially even a short video of the equipment in action.
This will get your current members excited to come in, and will also show potential ones that your facility offers quality, up-to-date equipment. It will also help potential members get a sense of what to expect when they come in for a tour.
Motivate your members
Although many marketing strategies focus solely on reaching new customers, one of the most important parts of social media marketing is connecting with current ones. This not only helps with member retention, but shows potential members that you care about those who work out at your gym.
The exact content you post depends on your style and target audience, but photos of members accomplishing impressive feats, trainers inspiring clients, and employees helping people can all go a long way (with permission, of course!).
You can also post updates like how many people showed up first thing in the morning to work out, announcements of upcoming events and classes, and inspirational quotes and messages. It’s up to you to figure out what your particular audience likes, but always strive to be positive and motivational.
Host a contest
One of the best ways to get people involved with your Facebook page is by having a contest. The exact rules are up to you, but you can ask people to share their inspiring photos or stories, refer friends to your gym, or simply enter a drawing, and see how many responses you get.
Of course, the best way to guarantee entries is by having an awesome prize, so be sure to decide what it will be ahead of time and make it part of your promotion. Will the winner get free class passes? A month membership? Gym-branded gear? Include that in your posts.
Along with promoting your gym, Facebook can be a great tool for encouraging conversation among your members. Post statuses and photos with questions and polls to generate conversation, and get involved!
Scope out the competition
If you’re lacking in the idea department, take a look at what other gyms on their Facebook pages. You can learn a great deal in only 30 minutes by roaming around Facebook, and while we’d never suggest that you copy someone else’s status or steal a photo, it can be a great source of inspiration.
Share relevant content
Give health tips and link to news items that will appeal to your target demographic. For instance, if your members are primarily bodybuilders, link to sites with tips for building muscle mass. If your gym caters more to people interested in group fitness, link to articles about the benefits of yoga or pilates. Either way, sharing content that is relevant to your members can get them in the habit of checking your page for interesting information.
Highlight success stories
Who doesn’t love a good before and after? Chances are good that the longer you’re in business, the more of these success stories you’ll have. Not every person will want his or her story advertised, of course, but many people will be more than happy to be recognized for their hard work. This will not only make them feel great, but also show potential members what you can do for them.
Consider paid options
If you’re having trouble getting followers, or simply want to build a more engaged Facebook presence, you may want to look into Facebook’s paid advertising options. Although you may be hesitant to spend money on an additional marketing channel, the platform offers advanced targeting that can be great for reaching new people.
If you need help building an effective Facebook marketing strategy for your gym, or with any other aspect of your Internet marketing efforts, feel free to contact us! Our talented team is more than happy to help you start growing your business with the web.
Are you ready to implement Facebook marketing for your gym?
If you’re ready to reap the benefits of using Facebook to market your gym, WebFX can help! We have a team of over 500 in-house marketers that can help craft the perfect strategy for your gym.
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