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Did you know that 94% of all first impressions stem from website design? If you want to make a positive first impression with your audience, you must invest in web design for heavy equipment companies.

On this page, we’ll provide you with five tips on heavy equipment web design. If you want to learn more about how a custom web design will take your business to new heights, call us today at 888-601-5359 to speak with a strategist about creating a custom web design plan.

WebFX will help you build the website of your dreams

It takes time and effort to develop a customized website for your business. If you’re looking to hire a web design company to help you create your dream website, look no further than WebFX. We specialize in creating customized websites for our clients.

So, why should you partner with WebFX?


If you’re looking for a web design company that knows how to create an original, fast, and mobile-friendly website for your business, WebFX is the partner for you.

We’ve worked with heavy equipment companies before, like WellBuilt Equipment, to help them create a website that works for their company.

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You can count on us to help you build a custom website that drives results, like valuable leads and sales, for your business. If you want to see the type of work we do for our clients, check out our portfolio!

Free and instant estimates

Our company believes in transparency.

We want you to know how much your website will cost to build so that you can make the best decision for your business.

The cost of your heavy equipment company’s website design depends on what you need.

Your price will vary with the number of pages on your site, the intricacy of your design, and more. That’s why we offer our website cost calculator, so you can get an estimate for how much it will cost to build your website.

Mobile-friendly sites. Custom designs. SEO-optimized websites

WebFX Web Design Services

Web design encompasses more than making your website look visually appealing. Many aspects go into making a great website. With WebFX, we provide you with all the features you need to create an A+ website.

When you choose WebFX for web design services, you’ll get:

  • Custom website design
  • Website pages
  • Professional copywriting
  • Responsive or mobile-friendly design
  • Database integration
  • Content management system
  • Ecommerce functionality
  • SEO-friendliness

These features provide you with a powerful website for your heavy equipment company.

Versatile web design services

When you partner with WebFX, you’re partnering with a web design company that provides every type of design you need.

If you don’t have time to wait for your dream website, we offer RainmakerFX to help you build a website fast. We’ll help you develop your customized site in 30 days.

We also offer traditional web design services, where we build a custom website from scratch. We’ll help you implement any unique features you need on your site.

If you already have a website and need a design refresh, we offer website redesign services, too. We’ll help you revamp your website to create a new and modern site for your business.

We don’t want to tell you about the work we do, we want to SHOW you.

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We’ve built over



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Hear What It’s Like to Work With WebFX!

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“Our website has experienced a significant increase in traffic since starting with Webfx. Our team is very impressed with the clicks we are experiencing with our Geo-Fencing campaigns and we look forward to seeing our monthly reports with the positive results.”

Heavy Equipment Dealership

5 tips for designing your heavy equipment website

If you’re looking to design your heavy equipment company’s website on your own, check out these five tips for building an effective website.

1. Create a style guide

The first step to web design is creating a style guide.

A style guide has pre-determined stylistic choices laid out, so anyone who works on your website knows what to do. It lays out how you want each element on your site to look.

Style guides are crucial to heavy equipment companies because they help create a cohesive look for your brand. It ensures that your design looks the same, whether someone finds your home page or your product page.

You don’t want people to feel like they’re on a different website each time they visit a page on your site. A style guide will help keep your brand image cohesive, which helps you build better brand recognition.

Your style guide will cover multiple aspects of design. You’ll set guidelines for your color scheme, images, fonts, and more.

If you want to be successful with heavy equipment web design, you must establish a style guide. A style guide will help you have a sharp brand image and presence on your site, which will lead to more people recognizing and remembering your brand.

2. Integrate visual elements to make pages eye-catching

If you visited a page and found a wall of text on it, what are the chances you would stay on that page?

For most people, the abundance of text feels overwhelming, causing them to bounce from the site. This reason is why visual elements are crucial to good heavy equipment web design.

Visual elements help break up text and create points of interest on your website.

You want to use numerous visual features, including:

  1. Photos
  2. Videos
  3. Infographics

These visual elements will make your site more visually appealing and engage your audience.

As for the subject matter for these visuals, you can use anything related to your business.

It’s best to use multimedia that fits the context of the page. You’ll also benefit more from using your photos and videos, rather than stock media, because it gives an authentic feel of your business.

You can use visual elements focused on your products, company, staff, and more.

By using these visual elements, you’ll help draw your audience into your page.

You’ll break up the text on your site, which makes leads more likely to continue engaging with your content. These visual elements will keep leads engaged and get them to spend more time learning about your heavy equipment company.

3. Utilize responsive design

Responsive design helps your site adapt to whatever device a user uses. People aren’t restricted to desktops when they search for heavy equipment manufacturers. Many people will visit your business on smartphones and tablets.

responsive design

Without responsive design, these mobile users must use the desktop version of your site on mobile.

Given the fact that mobile screens are much smaller, users will struggle to navigate your page. They will continuously zoom in and out to read information, which makes them more likely to bounce from your site and visit a competitor’s page that has responsive design.

By integrating responsive design, you’ll keep mobile users on your site and make it easy for them to view and interact with your content.

4. Add design elements to capture leads

When you’re doing web design for construction companies, you must add features to capture leads.

You’re going to drive an abundance of valuable traffic to your site, so you must create opportunities for these leads to connect with your heavy equipment company and learn more about you and your products.

Let’s take a look at two common design elements you can add to your website to help you capture leads.

Social media buttons

Social media buttons provide you with an excellent opportunity to connect with leads.

If you have business pages on different social media sites, you can connect them to your website to help drive traffic to them. It enables people to find your social media profiles and follow your business.

You’ll want to use each social media site’s distinctive icon, so users recognize each site. You can integrate these icons into the footer of your website, so leads will always know where to find them on your page.

Email sign-up bar

An email sign-up bar is another element you’ll want to add to your site to capture leads and get them to engage with your content.

Many leads will visit your website and want to stay in touch with your business. By adding an email sign-up bar, you create an excellent opportunity for these leads to stay connected with your company.

You’ll want to keep your email sign-up bar simple and easy to use. If you ask for too much information, you’ll deter people from filling it out. You can ask for an email or an email and name and gather other relevant information later.

You can place your email sign-up bar at the top or bottom of the page, as well as in a pop-up box. When you design the button to sign-up, make sure you make it pop on the page. It will draw more users towards the bar and get them to sign-up for your emails.

5. Make the call to action (CTA) buttons pop on your page

Call to action (CTA) buttons plays a fundamental role on your site.

These buttons help guide your audience towards taking a specific action or to the next step in the buying process. When you’re designing your website, you must create CTA buttons that stand out on the page.

You don’t want your audience to miss your CTA buttons. If they like what they see on your page but don’t know how to proceed next, you may miss out on opportunities to drive them to more relevant content or to contact your business.

To help guide leads to the next step, design CTA buttons that pop.

You’ll want to choose an accent color that allows your buttons pop on the page. For example, if your website’s primary color is dark blue, a yellow button will stand out on the page and catch your audience’s attention.

By designing CTA buttons that pop, you’ll help keep leads on your site longer. It’s a great heavy equipment web design tip for companies looking to engage leads on their website and help them take the necessary steps towards becoming a customer.


Want to drive more website traffic to

Your Heavy Equipment Dealership’s Website?

We’ve got 80 strategies in our FREE PDF guide

Start using web design for heavy equipment companies today

A positive first impression of your business starts with web design for heavy equipment. By investing in your website’s design, you’ll create a site that’s more user-friendly and focuses on getting your audience to engage with your brand.

At WebFX, we have a team of over 500 award-winning designers that will help you create the website of your dreams. We have over a decade of experience designing websites that ‘wow’ our clients and their customers.

You can count on us to help you create a customized web design that’s unique to your business.

Are you ready to build the website you’ve been wanting? Contact us online or call us today at 888-601-5359 to speak with a strategist about our custom web design packages.

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Explore our heavy equipment case studies

Read our case studies for a more in-depth look at our results.

Cleveland Brothers


Increase in traffic

Wheeler Machinery Co.


Increase in time on site

PaulB Parts


Increase in conversions



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