5 Tips for Elevating Your Social Media for Heavy Equipment Companies
Learn how to get better results from social media for heavy equipment companies in this breakdown of the most effective tips for social media marketing across networks.
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insights from 100,000+ hours of heavy equipment marketing experience
As a heavy equipment company, you have a long sales cycle. Your prospects take time to consider their options before making an investment in the heavy equipment they need. So, how can you keep your company top-of-mind while they’re making decisions?
Social media.
Social media for heavy equipment companies is a great strategy to maintain engagement with prospects, boost brand awareness, and provide helpful information that nudges prospects towards conversion.
To help you get started with heavy equipment social media, we’ve compiled five tips, including:
- Choose the right social media networks for your heavy equipment company
- Develop a branded social profile
- Create content and post it
- Run social media ads
- Engage with your audience
On this page, we’ll provide you with four tips for using social media for heavy equipment companies. If you need help getting started with your social media strategy, call us today at 888-601-5359 to speak with a strategist about our social media management services.
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1. Choose the right networks for your heavy equipment company
The first step to starting a heavy equipment social media strategy is to choose the right platforms for your business. You want to build a presence on platforms where your prospects are likely to see and engage with your content.
If you want to find the right platforms, analyze the demographics of each network.
You can use several popular social media platforms, including:
These platforms each offer a unique opportunity for you to connect with your audience. You can decide to use one platform or multiple platforms.
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2. Develop a branded social profile
Once you determine where you want to connect with your audience, you’ll fill out your profile. A key component of heavy equipment social media is creating a branded profile for all your social media pages. You want people to recognize and get familiar with your brand any time they visit your social media profiles.
You can develop a branded social profile by:
- Using your heavy equipment company’s logo as your profile photo
- Added a branded cover photo (when applicable)
- Filling out your company information, like contact information, locations, and link to your website
Having a complete and branded profile will help make your heavy equipment page recognizable for anyone that visits it.
3. Create content and post it
Post different types of social media formats regularly to maximize the success of your social media strategy. Not everyone wants to read a blog post. Some people prefer infographics. Sharing diverse content formats helps you appeal to more people.
To do social media for heavy equipment companies successfully, start by planning out what you want to post. Want to highlight recent customer purchases or share photos from an event you hosted? Whatever it may be, you’ll want to plan out what you post so you can plan how to post it.
Keep in mind that it’s important to post on social media frequently to ensure you continually keep your heavy equipment top-of-mind for your audience. You can also help your heavy equipment company stay on top of frequent posting by using a social media calendar and social media scheduling tool.
4. Run social media ads
A crucial part of social media for heavy equipment companies is advertising.
Social media ads blend into a user’s news feed, making the ads look like any other social media post. The only difference is ads appear with a small “sponsored” tag under the advertiser’s name.
Social media ads help you reach leads that haven’t found your business yet and reengage with leads that showed previous interest.
With social media ads, you make yourself noticeable, which helps you gain more visibility and grow your online following.
Get started with social media ads by determining your target audience.
The best feature of social media ads is that you can use several targeting options. Social media platforms offer advanced targeting options that allow you to target people you think are most interested in your business.
Like other paid advertising strategies, you can target your audience based on demographic information like age or gender. Social media platforms also offer additional targeting options, like interests, hobbies, and buying behavior.
Once you determine who you’re targeting, you’ll choose your:
- Ad format
- Bid amount
- Budget
- Ad duration
You’ll also create your ad copy and upload your creatives (images and videos) to start advertising to interested leads.
If you want to reach people looking to buy heavy equipment, social media ads must be an integral part of your heavy equipment social media strategy.
5. Engage with your audience
One of the best features of social media is your ability to connect one-on-one with leads. This connection allows you to build a positive relationship with your audience and get people to purchase their heavy equipment from you, rather than a competitor.
When you post content on social media, you want people to engage with it. You want them to like, share, and comment on your posts. If you create quality content that gets people to comment, engage and respond back.
When someone comments on your content, for example, write back to them. If someone asks a question, answer it. It’s essential to show your audience that you pay attention and hear them.
By engaging with your audience, you’ll build a reputation and your brand.
It’s a great strategy to help you nurture social followers into heavy equipment buyers.
Start using social media for heavy equipment to grow your business online
If you’re looking to reach more leads and engage them online, a social media strategy for heavy equipment companies will help you boost engagement. Social media networks create an opportunity for you to connect with your audience and build a better relationship with them.
If you need help building a social media campaign, our team of over 500 social-savvy experts will help. With our social media management services, we’ll help you pick the right platforms and post relevant content to boost engagement and brand recognition for your heavy equipment company.
Additionally, our social media advertising services will help you create stellar ad campaigns that generate more followers and leads for your company. We’ll help you target the right people with the right message, so you can grow your business through social media.
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If you’re ready to start your heavy equipment social media strategy, contact us online or call us today at 888-601-5359 to speak with a strategist!
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