For large jobs like construction or renovation projects, no decision is made overnight.
Homeowners, landlords, business owners, and property managers need to know they can trust the people managing their project to do good work on time and at a fair cost. If you want your company to build that trust and sign more contracts, you need to have a contractor lead generation strategy.
Getting leads for contractors requires much more work than simply launching an ad campaign, and contrary to what many business owners seem to believe, paying for a spot on a billboard or local TV station won’t cause phone calls to come pouring in.
You need a strategy. While you can create a strategy in-house for generating contractor leads, you can also use some of the best lead generation companies for contractors to attract high-value leads to your business at an affordable cost.
Which lead generation companies for contractors offer the most value, though? Keep reading to find out, plus learn how you can become independent of these companies with a digital marketing strategy that uses proven techniques for bringing valuable leads to your business.
If you’d like professional help launching your digital marketing strategy, contact us online or call us at 888-601-5953 to learn more. We bring decades of experience to lead generation, and we’ve helped our clients’ businesses earn more than 4.6 million leads in the past five years.
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For some businesses, like ecommerce stores, transactions are quick, simple, and don’t require much back-and-forth. For building or renovation contractors, that’s not at all the case. The property owner has to know that the contractor can meet his or her particular needs and will do it reliably and affordably. And because there are many businesses competing for the attention of the same potential clients, they have to research and weigh their options before making a decision.
In order to even be an option, though, you need to attract the attention of potential clients and show them that you’re worth contacting. This means you need to strike a balance between hard sales pitches and generic, informative marketing messages. With either of these extremes, you’ll likely be unsuccessful in gaining new clients.
Lead generation is important because it allows you to narrow your focus to qualified leads and sharpen your value proposition. It also helps leads learn more about your business and have more confidence in their decision to hire your firm.
The best lead generation companies for contractors include these 11 sites:
Google My Business can help potential leads find your business via Google Search and Google Maps. Claim or create your Google My Business listing and optimize it to attract leads to your business. The best part is that it’s free to use Google My Business and generate leads from it.
Angie’s List can connect your business with more than six million households. It’s free to create a profile on Angie’s List, as well as acquire leads from your profile. If you advertise on the lead generation website for contractors, though, expect to pay $4 to $8 for every click on your ad.
Yelp receives more than 30 million unique visitors each month, offering your company access to an immense audience. Join Yelp (for free), and you can start generating contractor leads right away. If you like, you can advertise on Yelp to increase your visibility to potential leads.
Houzz serves as a go-to lead generation company for contractors that specialize in the residential sector. Build a free profile on Houzz or pay a monthly fee for a Houzz Pro+ profile, which improves your rankings or visibility in the site’s search results and directories. Advertising options are also available.
Bing places for business works as Bing’s version of Google My Business. If you use Google My Business, you can even import your Google My Business profile to Bing places for business. When searching on Bing, users can find your company and become your newest lead.
Bill Craig WebFX President
HomeAdvisor offers access to a sizeable audience of more than 30 million users. This paid lead generation website for contractors requires an annual subscription, as well as payment for every lead generated. Cost per lead on HomeAdvisor ranges from $15 to $60 per lead.
Facebook Business gives free and direct access to one of the world’s largest social media networks. Via Facebook Business, you can create a profile, post content, and advertise. Facebook offers some of the most advanced ad targeting options, making it a useful platform for generating leads for contractors.
Porch provides a lead generation platform for contractors specializing in home services. Unlike other lead generation companies for contractors, your business can pick-and-choose your leads versus paying for every lead that contacts your business, like with HomeAdvisor.
BuildZoom operates as another top lead generation company for contractors. With BuildZoom, you only pay for a lead (via a referral fee) when hired by that lead. This lead generation website also aims to act as a mediator between you and leads.
Bark features more than 20 million users and operates on a paid business model. While you can sign-up for Bark for free, you must purchase credits, which allow you to contact leads. Bark handles the process of finding leads for you by compiling their project details and letting you choose to submit a proposal.
Thumbtack offers a unique take on lead generation for contractors. With Thumbtack, your company pays when a lead contacts your business, though refund options are available for select circumstances. You can also advertise on Thumbtack to improve your visibility and number of leads.
Use these lead generation companies for contractors to get started on your lead generation strategy. Or, think about generating leads for your business in-house with digital marketing, which features an array of strategies that cut out most lead generation websites.
Need a lead generation company for your business? If you’re searching for the best lead generation company for contractors, there are a few questions you can ask to help your business find the right one for your time and money.
Get started with these questions to begin your search:
Asking these questions helps your company research and take an in-depth look at a lead generation company. You can quickly remove certain sites from your consideration, like those that require a subscription or feature a shady track record, and move one step closer to finding the perfect one.
A lot of contractors depend on lead generation companies for contractors to earn new business. Digital marketing, however, allows your business to lessen its dependence on lead generation sites while still attracting high-value leads.
A few examples of some digital marketing strategies you can use to attract contractor leads include:
Create how-to guides, ebooks, and other freebies that provide valuable information to people interested in a repair or renovation. Offer as free downloads on your site, but only after the submission of a name and email address. This way, you’ll get the contact information of potential clients while simultaneously providing them with the information they want.
Use social media, PPC ads, and other pages on your site to encourage downloads. Once they send their information and download the content, send an email thanking them for their interest. You’ll want to follow up again a few days or weeks later, and drip email campaigns can be a great way to put this process on autopilot.
Word of mouth has always helped people find service providers because they trust their friends and family more than they do a marketing pitch. Formalize the process with a referral program, and allow satisfied customers to benefit from spreading the word about your business.
Add a referral page to your website and add the link to your email footer. When someone sends a name, send an email inviting the lead to contact you with questions or details about potential projects. Once you’ve determined where they are in the sales funnel, you can help them through the process of researching your company.
As you generate new leads, you need to stay in regular contact with them. If every lead was the same, this would be simple. But they’re not—some are ready to start a project right now, while others have never even heard of your business. The only way to keep all leads interested is to know how to communicate with each different type.
Most leads will typically get an introduction to your business, needs assessment, custom solution and incentive. However, the time to a sale will depend on other factors. Those who know your company and are familiar with your offerings will take less time to convert than someone who is unfamiliar with your business. When you know how to approach each individual lead, you end up turning more of them into paying customers.
That’s why we created MarketingCloudFX, our custom marketing automation software. It provides an in-depth look at where each lead is in the sales funnel in order to help you provide them with the most relevant information, as well as many other insights into your overall strategy.
If you’re curious about these digital marketing strategies or other ones that can help you attract contractor leads, browse our digital marketing services or digital advertising services. You can also contact us online to tell us about your business and what it needs.
One of the most common misconceptions about lead generation is that it’s an entirely separate concept from contractor marketing. On the contrary, it’s actually a part of marketing—you could even say the entire marketing process is based around the concept of lead generation.
Start with your efforts to raise awareness about your business. Potential clients can’t consider you if they don’t even know you exist, but once they do, they’ll be in a position to ask for more information about your services and experience. If they’re really interested, they’ll take steps to stay in touch, either by signing up for future communications or requesting more information.
Next comes the back-and-forth where your prospects decide if they want to hire you. Some will ask directly for details, while others will learn more about your business through your blog or social media. They may not always ask how you can meet their needs, but they’re looking for cues in content, case studies, or testimonials.
Next comes the decision to invest. Some leads are ready to convert quickly and will reach out for more details on what you can do for them. Others may be interested, but an incentive such as a free estimate or other premium will tip the scales. If the offer is compelling enough, you get a new project and a new client.
As you can see, lead generation isn’t so different from marketing. Keep reading to find out what you can do to create a more effective and profitable lead generation strategy.
There are a lot of steps between initial interest and closing the deal, and it’s up to you to take prospective clients through those steps. When you develop a process for generating contractor leads, you can turn be more successful at converting casual site visitors into valuable customers.
If you’d like to improve your lead generation strategy, WebFX can help. Contact us today to speak to a strategist about how our team can improve your online presence and start generating more leads for your business.
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.