Skip to main content ↓

Did you know that 94% of first impressions relate to web design? If you want to create a positive first impression, invest in building a website for your farm that resonates with customers. Robust and clean website design will help you attract more leads to check out your farm and learn about what you offer, what you stand for, and how you can provide for visitors.

On this page, we’ll provide you with six tips for creating websites for farmers. Keep reading to learn more about how you can create an excellent site for your farm and call us today at 888-601-5359 (or contact us online) to speak with a strategist to find out how we can help you build the website of your dreams in just 30 days.

1. Set goals for your website

Before you dive into the nitty-gritty of designing your website, it’s vital that set goals for your website. You must know what you want to achieve with your site to achieve it.

The goals that you set help guide your design and help you identify what will work best in your plan to help you achieve your goals.

goals for your design

So, what goals can you set for your website?

  1. Increase awareness of your farm’s brand
  2. Improve conversion rate by earning more sales from farming leads
  3. Increase the number of visitors to your farm
  4. Improve ranking in search engine results pages (SERPs) to reach more people interested in your farm
  5. Keep users on your site for a longer period of time
  6. Give users more chances to learn about your farm

These are the most common goals companies focus on when building their website design. When you select what goals you want to accomplish, you’ll be able to focus on reaching those goals with different web design strategies.

The goals you select will influence the design of your website since every element dictates a different design strategy.

For example, if your main goal is to increase the number of visitors to your farm, you’ll likely include more calls to action to initiate visits.

On the other hand, if you’re interested in helping your farm show up higher in search results, you’ll pay additional attention to things like user experience and content implementation.

Hear What It’s Like to Work With WebFX!

5 stars

“We have enjoyed and benefited from our growing relationship with WebFX. The communication is strong, the results speak for themselves, and things are often fixed without us even having noticed they were off to begin with. We are grateful to have their support and guidance as we work on SEO, website traffic, campaigns, content, and more.”


2. Establish your farm’s style guide

When you design your website, you must be consistent across all pages to create a strong brand. A style guide will help you create a brand identity that is unique to your farm.

You want your farm to stand out from the competition. Establishing a brand identity allows you to build an image that is unique compared to your competitors. It also ensures that everything on your site is consistent and cohesive.

Your style guide should cover numerous aspects of a website’s design, including:

  1. Your brand colors: You should establish the primary colors of your brand that you will use throughout your site. Generally, you’ll want to choose a primary color, one to two accent colors, and a font color.
  2. Your image style: Whenever you add visuals to your site, they should have a specific style that is unique to your farm. Whether it’s the color tones of the photo or the types of images to add to your site, you want those images to reflect your brand.
  3. Your font style: Your font type is one of the most critical elements on your website. You need to ensure you choose a font that fits your brand, but it also easily readable for site visitors. Generally, you don’t want to use more than one or two fonts on your site.

A style guide will go a long way in helping you create the best farm website for your business.

3. Build a custom site for your farm

If you want to create a successful website for your farm, you must invest in custom agricultural website design. A custom web design allows you to add your unique flair and make your website stand out among the competition.

Custom websites give you more freedom to build the website of your dreams. Many website builders only offer restricted template designs that you can barely alter to fit your needs.

With a custom design, you have more freedom and control over your website’s design. You can move, add, and delete elements as you need.

designing your website

At WebFX, we have an award-winning design team that can help you build a custom website fast. With our program RainmakerFX, we’ll help you develop your unique website in 30 days. Contact us online or call us today at 888-601-5359 to speak with a strategist about building a custom web design for your farm.

4. Add visual elements to your farm website design

Visual elements play a fundamental role in designing your website. Your audience doesn’t want to visit your website to be greeted by walls of text. You can break up the text on your site by adding visual elements to your page.

Visual elements include photos, videos, and infographics. Each of these elements adds points of interest to your page. They can help guide your audience through the text on your page and keep them engaged with your content.

5. Integrate clickable buttons into your design

Clickable buttons are an essential part of farm website design. These buttons help guide your audience towards relevant pages or information.

The most common clickable button is a call to action (CTA) button. This button encourages people to take the next step, whether it’s contacting your farm, signing up for an email list, or buying your products. If people like what they see on your site, they can follow the CTA buttons to guide them to the next step in the process.

CTA buttons aren’t the only clickable buttons you’ll want to add to your site. If you have an email marketing strategy in place, you’ll want to add a clickable button for people to sign up for your email list. You can also add a button for your phone number, so people can quickly call your farm if they’re on a mobile device.

Adding these buttons makes it easier for your audience to use their site. It improves the user experience and keeps these leads engaging on your site longer.

6. Integrate responsive design

Responsive design is an integral part of creating the best farm website. People will access your farm’s site from different devices. You want to ensure that everyone has a positive experience on your site, regardless of what they use to access it.

When you invest in responsive design, you ensure that everyone sees a version of your website that works best for their device.

responsive design for farms

So, why is this important?

Imagine trying to access the desktop version of your website on a mobile device. Everything on your website would appear too small — causing frustrating zooming and scrolling. Your audience would likely get frustrated and leave your site.

Responsive design ensures your audience doesn’t get frustrated with your website, since it allows your site to adapt and deliver the best experience for your audience.

If you want to be successful with your farm website design, include responsive design as part of your plan. It will help you create a more user-friendly website that keeps your audience engaged on your page.

We’re masters of our craft.

WebFX is a marketing and design industry leader.

icons8 partner 64
Meta, Amazon, and Google Partner
cta14 icon2
books read
cta14 icon3
blog posts written
cta14 icon4
industries worked in
cta14 icon5
Google Certified team members
cta14 icon6
CMS experts

Ready to build the best farm website today?

Your website is the heart of your online presence. If you want to drive success for your farm, you must invest in building a reliable site for your farm. A great website will go a long way in helping your farm promote your brand.

At WebFX, we have a team of over 500 experts that will help you build the website of your dreams. We’ll help you create a customized website that is unique to your business.

If you’re ready to start building the website of your dreams, contact us online or call us today at 888-601-5359 to speak with a strategist about our web design packages.

We Drive Results for Farmers

  • 145+ experts in heavy equipment
  • You get a team dedicated to your success

Get a Proposal

dots background

author image

background shape

Explore our industrial case studies

Read our case studies for a more in-depth look at our results.

Sharretts Plating


Increase in quote requests

York Saw & Knife


Increase in Amazon sales YoY

Polymer Solutions International


Increase in quote requests YoY



Get a free proposal

Solving key challenges for farms

Our website isn’t driving enough traffic

When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.

Website icon.

We’re not selling enough products

Reach your sales goals with custom digital marketing plans designed to optimize your website and campaigns to maximize your conversions and product sales.

Marketing icon with flame.

We’re struggling to retain customers

Our team specializes in helping your industrial company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.

Branch icon of a storefront.

Our marketing efforts aren’t providing a high return

Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.

Target icon with archery arrow hitting target.