Martech for B2B: Which Tools Should You Use?

As a B2B business, you do not want your marketing team to have a mediocre arsenal of tools. Instead, providing them with all of the necessary tools will grow your business and make your B2B marketing strategies generate higher returns.

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It can be intimidating with all the different tools out there and wondering which ones will benefit your business the most.

Below, you’ll learn about some of the essential tools that every marketing team should have at their disposal. Every business has different needs, and there are different marketing tools designed to satisfy those needs.

Keep reading to get started!

What is martech for B2B?

Martech stands for marketing technology and software. This technology is designed to help and guide marketing and sales teams in driving more impactful outcomes that grow the business.

What exactly do these tools do?

Well, numerous platforms cover all aspects of the marketing cycle.

However, the primary purpose of these tools is to provide real-time insights that marketers can modify to develop and jumpstart campaigns vital to their business. Specifically, these tools streamline data collection, data analysis, and more.

5 B2B marketing technologies to use

Learn about some of the best B2B marketing technologies your business could use:


Wouldn’t it be great if you could have your marketing performance data in one location? You wouldn’t have to be going on a scavenger hunt to find one source of data, and you would save a ton of time and frustration.

Thankfully, there is a solution for this. MarketingCloudFX is an all-in-one platform powered by artificial intelligence and machine learning from IBM Watson and Google Cloud.

MarketingCloudFX’s focuses on making your job simpler and answering your most common questions, such as:

  • Where are your leads and calls coming from?
  • How much are you paying for each lead you receive?
  • Which marketing channels are performing best?
  • How is your website performing against the competition?
  • What are your market share trends?
  • What companies are visiting your website?
  • How are leads managed after they are received and which ones were closed?
  • What is your return on investment (ROI)?

It may seem like that is a lot of questions, but they just scratch the surface of everything that MarketingCloudFX can do. If you already have a customer relationship management (CRM) solution, MarketingCloudFX has built-in CRM connections for over 14 CRM apps.


In order to have a successful and growing business, you must create good relationships with your customers. Why? Because it is five times less expensive to keep an existing customer than it is to gain a new one.

Salesforce is currently ranked as the world’s number one CRM platform and is one of the most customizable CRMs on the market. After nearly two decades of trial and error and testing, large businesses should utilize this B2B martech solution.

With its easy-to-use and organized platform, it provides a multitude of integration options with its AppExchange feature. This feature allows you to utilize plugins just as you would on WordPress.

It also has dashboards designed to help you build the lifetime value of your customers, which saves your business money in the long run and decreases customer acquisition costs. As a CRM, Salesforce is a great option for your B2B martech stack.


Social media is growing every day, so it is important to ensure your marketing team has B2B martech geared towards managing your social media.

Hootsuite is a great option for this, as it allows you to “listen” to your customers and engage with them. There is no better way to find out your customer’s wants and needs than by listening to them.

The software has a great dashboard that monitors unlimited streams from all your social media platforms. It allows you to schedule, optimize and interact with your followers at any time.

More specifically, this platform allows you to:

  • Engage with customers
  • Publish content
  • Monitor market trends on social media
  • Advertise over social media platforms
  • Collect and analyze results from your social marketing and advertising efforts


It is nearly impossible to talk about your website and search engine optimization (SEO) without mentioning Ahrefs.

Ahrefs is a martech option that helps you optimize your website’s SEO tactics.

This tool allows you to:

  • Gather information on your competitors’ keywords and backlinks
  • Complete keyword research
  • Run site audits to find potential issues with your site
  • Monitor your ranking progress for both desktop and mobile
  • Research new content and link opportunities

As one of the most reputable tools in the industry, Ahrefs is a great option. Optimizing your website with good SEO practices is crucial for ranking well in the search results, which are your gateway to traffic and revenue.


It is crucial to ensure that your marketing team is equipped with a powerful and effective marketing tool, as email marketing plays a significant role in B2B advertising strategies.

Mailchimp is a great option for this, as it is a customizable email automation tool that offers solid capabilities and analytics.

Mailchimp stops you from missing an opportunity to connect with people when it matters so that you can turn visitors into customers.

More specifically, it allows you to create personalized emails based upon a visitor’s journey in the sales funnel, sends emails based upon optimized times for best results, sends trigger-based messages about purchases and account activity, and many other features.

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
Learn More

Upgrade your B2B martech stack with MarketingCloudFX

There are many B2B martech tools available, and it can get confusing and expensive to keep track of them. MarketingCloudFX takes all the hassle away and sets your business up for the most success.

With its all-in-one platform, you will have all the information and tools you need in one toolbox.

Take the first step in growing your business by providing your marketing and sales teams with all the tools they could ever need in one place. Learn more about Nutshell and MarketingCloudFX now for your B2B or B2C business, or get a free quote today.