Maximize Digital Marketing Efforts with NetSuite

For your enterprise business to maximize revenue, you need to use Enterprise Resource Planning (ERP) software. This software enables you to manage all aspects of your business through one platform and collect valuable data about customers, supply processes, and more.

NetSuite is a top ERP software option for enterprise businesses looking to manage their companies seamlessly. This software can help you manage everything from logistics to marketing — but if you want to maximize digital marketing efforts with NetSuite, you must invest in digital marketing services.

Marketing services from a digital marketing company like WebFX will help you use your ERP to market to customers better and drive more revenue for your business. Keep reading to learn the benefits of integrating digital marketing and ERP and how digital marketing and ERP software create the perfect duo!

If you want to learn more about how WebFX’s digital marketing services can help you get more from your ERP, contact us online or call us today at 888-601-5359 to speak with a strategist!

5 benefits of integrating digital marketing and ERP

If you’re on the fence about whether integrating digital marketing and ERP software is the best option for your business, look at these five benefits:

1. Digital marketing and ERP software helps you refine your target audience

One of the most challenging aspects of driving more revenue for your business is figuring out the right people to market your business to. If you don’t market to the correct audience, your marketing efforts won’t turn up the results you desire.

Digital marketing and ERP can help you refine your target audience to focus on the right people. Your ERP software and digital marketing communicate a lot of data on who’s interacting with your business.

When you run digital marketing strategies, you get data on who’s interacting with your business. Then, with your ERP software, you can see who’s completing orders. You can compare this data to see who’s interacting with your business’s marketing and who ultimately purchases.

With this combination of data, you can figure out who in your target audience isn’t converting and adjust within your business process to get them to convert. Likewise, the data from the ERP that shows you who converts allows you to adjust your marketing to reach the right people.

This combination of data helps you narrow your focus to target the right people and earn more valuable leads for your business.

2. Digital marketing and ERP software help you market to customers better

One of the biggest benefits of ERP software is that it helps you improve your overall marketing campaign since it helps you understand your customers better. Once you know who you’re targeting, you can figure out how to advertise to them directly while creating products you know they’ll love. 

NetSuite can inform you of which digital marketing channels work most effectively for your business. You’ll obtain a large pool of information about your audience’s interaction with your business — from the channels they use most to the campaigns that garner the most engagement.

You can use this data to improve digital marketing with NetSuite. This data can guide you towards the channels that produce the best outcomes so that you can focus your time and budget into those channels.

Additionally, you can maximize digital marketing efforts with Oracle by discovering which campaigns generate the best results. You can see data on traffic volume, click-through rate (CTR), and more, which helps inform your decisions.

Overall, your ERP software is a valuable tool for helping you understand your audience better, so you can market to them more effectively. With more effective marketing, you’ll drive more leads and revenue that will help you grow your business.

Read the ERP Integration Guide

3. Digital marketing and ERP software help you build loyal relationships with customers

After you obtain qualified customers, you don’t want to drop the ball with your marketing. You want to keep loyal customers engaged with your business, so they continue to buy from you and create a steady stream of revenue for your business.

When you use digital marketing and Oracle together, you can learn how to market to loyal customers to keep them coming back to your business. The data you have in your ERP can help you understand what your audience wants from you so that you can deliver it.

NetSuite can inform you of what your audience needs to provide better customer service and improve user experience to drive better results with your marketing. 

4. Digital marketing and ERP software help you obtain more data

One of the most valuable assets to your business is data. Data helps inform your decisions, from marketing to billing to logistics. When you use digital marketing and NetSuite together, you can collect a plethora of data to inform business decisions.

You create a hub for data collection by collecting data through NetSuite, integrated digital marketing tools, and marketing channels. 

Some data you can collect includes:

  • Customer data (name, contact information)
  • Stock and supply levels
  • Business costs across different teams (supply purchases, employee expenses)
  • Product details (Product ID number, size, material)
  • Marketing strategy performance (clicks, views, shares)

With all this data on hand, you can uncover actionable insights to drive better results for your company.

5. Digital marketing and ERP help you fix inefficiencies

You can improve marketing with NetSuite. Since you have access to an abundance of data, you can see what’s working for your business. It also means you can identify areas that aren’t working and fix those problems.

For example, the data in your ERP may help you see that your PPC ads aren’t performing well. After careful evaluation, you may find that your ad copy isn’t as relevant. It allows you the opportunity to adjust your ad content to improve ad performance.

Digital marketing and NetSuite can help you find more than marketing inefficiencies. You can use the combined data to find inefficiencies in logistics, billing, and more. 

For example, you may find customers complain on social media about packages taking too long to send and have ERP data that shows low customer satisfaction rates. As a result, you can see an issue in processing and address it immediately.

How our digital marketing services can maximize digital marketing efforts with Oracle

You can vastly improve digital marketing with NetSuite, but why not take it a step further? By investing in digital marketing services from WebFX, you can get the most from your marketing. Our digital marketing services will help you pack a one-two punch with your ERP software.

Here’s what our digital marketing services can help you do:

Target leads more precisely

You can improve digital marketing with NetSuite and digital marketing services from WebFX. Our digital marketing services help you target leads more precisely, so your marketing ends up in front of the right eyes.

Using your customer data from NetSuite, we can help you choose channels that will reach these leads most effectively. Additionally, our team with over 25 years of experience can help you craft campaigns that deliver the right message to interested leads.

Drive more leads to NetSuite

When you partner with WebFX, we can help you maximize digital marketing efforts with NetSuite. We can help you use the data from NetSuite to power your campaigns and make more informed marketing decisions for your business.

As a full-service digital marketing company, we can help you refine strategies through channels like:

Our team of experts can help you craft personalized and targeted marketing materials for these channels so that you can engage prospects. 

Create a data powerhouse with seamless integration

When you partner with WebFX for our digital marketing services, we can help you improve marketing with your ERP. We offer marketing tools that seamlessly integrate with NetSuite so that you can create a data powerhouse for your business.

Our proprietary marketing software, MarketingCloudFX, enables you to gather valuable marketing data about your campaigns and audience. This software lets you understand who’s engaging with your business, how long they spend on your website, and more.

With all the data from Oracle and MarketingCloudFX, you can create a data-driven marketing strategy that helps your business engage prospects and drive more revenue.

Nurture leads towards conversion

To maximize digital marketing efforts with NetSuite, you need a conversion-focused team backing your efforts. At WebFX, we’re a results-driven digital marketing company that focuses on helping clients turn leads into revenue.

Our team of experts has driven over $3 billion in revenue for our clients through lead nurturing strategies like email marketing, remarketing, and more. We take a personalized approach to lead nurturing and back our decisions with data to help you nudge more leads towards converting.

Our proprietary marketing software includes EmailMarketingFX, which enables you to create, send, and monitor emails. This tool is critical for keeping your business front of mind for subscribers. 

We’ll use the data and insights from NetSuite to help power your marketing strategies and drive more revenue for your business.

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
Learn More

Partner with WebFX to drive more revenue with your marketing

If you want to maximize digital marketing efforts with NetSuite, it’s time to partner with a digital marketing company that can take you a step further. At WebFX, we create data-driven campaigns that help our clients achieve more with their marketing.

We’ve driven over $3 billion in revenue and over 7.8 million leads for our clients in the past five years alone. You can feel confident our client-first approach and marketing software will give you a leg up on your competition.

If you’re ready to turn your marketing into a revenue powerhouse, contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!

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