Balancing your day-to-day business tasks and developing an effective marketing strategy for your entertainment business is no easy feat. So, how do you keep your to-list on track and still implement a marketing strategy that drives revenue for your business?
Luckily, marketing automation for the entertainment industry can help. Marketing automation enables you to streamline day-to-day marketing tasks to save valuable time. It also helps you to analyze and manage your campaigns to drive more revenue.
On this page, we’ll dive into the ins and outs of entertainment marketing automation and how it can help your business. Plus, we’ll discuss our favorite marketing automation platforms to help you streamline your marketing efforts. So, keep reading to learn more!
And if you’re ready to get started with marketing automation for the entertainment industry straight away, WebFX can help!
Our award-winning automated marketing platform, MarketingCloudFX, enables you to manage all of your marketing strategies in one place. In addition, it helps you automate your processes to save you valuable time and resources.
What is marketing automation for the entertainment industry?
Marketing automation for the entertainment industry is a platform or software that oversees and handles repetitive marketing tasks and processes. You can invest in automated marketing tools and platforms that help you automate various marketing operations.
For example, marketing automation can send emails to your subscribers or post content to your social media pages with no effort on your part.
Why do you need marketing automation for the entertainment industry?
So, how can entertainment marketing automation benefit your business? Automated marketing helps your business drive more revenue and reach new heights. Check out these impressive marketing automation statistics below:
- 91% of marketers say that marketing automation is crucial to the overall success of their campaigns
- Marketing automation can increase your conversion rate by over 53%
- Marketing automation can increase your sales and revenue by over 34%
Do you still need more convincing that automated marketing can help grow your entertainment company? Here are three key reasons why you need marketing automation for the entertainment industry:
1. It saves you time
One of the biggest benefits of automated marketing is saving you lots of time. With marketing automation, you can automate and streamline many of your repetitive marketing tasks that take up your to-do list.
As a result, you can focus on your other business tasks while your automated marketing platform manages your marketing strategies.
2. It helps you analyze and manage your campaigns
Marketing automation software can do more than streamline your marketing processes and tasks. It can also help you manage your campaigns and analyze essential data and metrics. For example, several automated marketing platforms enable you to measure the success of your campaigns.
That means you can track which marketing strategies drive the best results for your entertainment company. As a result, you can focus more on the strategies that drive revenue for your company instead of the ones that don’t.
3. It earns you a higher return on investment (ROI)
Another key benefit of automated marketing is that it helps you earn a higher ROI for your entertainment company. Marketing automation software enables you to create personalized marketing messages and experiences for your audience with little effort on your part.
For example, your software can send automatic emails to consumers after completing specific actions on your website, like signing up for your newsletter or purchasing tickets to a show. As a result, you can create marketing messages that resonate with your audience, leading to more conversions and sales for your company in the long run.
4 powerful marketing automation platforms for the entertainment industry
If you’re looking for the best marketing automation platforms to help you automate your marketing processes, we’ve got you covered.
Check out four powerful marketing automation platforms for the entertainment industry below:
1. Constant Contact
Constant Contact is an email marketing automation platform that helps you implement and manage an effective email marketing campaign.
You can use Constant Contact to segment your subscriber list to deliver more personalized emails that encourage your audience to convert. In addition, the platform helps you nurture your leads by sending automatic emails when users complete specific actions on your website.
While the platform mainly focuses on email marketing, it also has features to help you streamline your social media and online advertising campaigns.
Marketo, from Adobe, is a user-friendly automated marketing platform that comes equipped with a variety of features that can help you save lots of valuable time and resources.
With Marketo, you can ensure that your marketing messages reach the consumers who are most likely to convert into customers. This handy tool also helps you automatically track and manage your leads to drive more conversions and sales.
In addition, Marketo enables you to track the success of your marketing campaigns to determine which strategies impact your revenue the most.
Next on our list of marketing automation platforms for the entertainment industry is Act-On. Act-On is a full-featured marketing automation tool that enables you to streamline your marketing tasks.
You can use Act-On to automatically send emails, conduct A/B tests, track your results, and much more. In addition, Act-On features ready-to-use templates for your emails, landing pages, and website forms to make your marketing tasks a breeze.
If you’re looking for the best marketing automation platform for your entertainment company, look no further than MarketingCloudFX.
MarketingCloudFX is your all-in-one digital marketing solution. Whether you want to track the ROI of your campaigns, receive data-driven optimizations, or automate your processes, MarketingCloudFX can do it all.
With MarketingCloudFX, you can:
- Track and measure your ROI
- Manage all of your digital marketing campaigns in one place
- Use artificial intelligence (AI) and machine learning to automate your marketing tasks
- Personalize your marketing messages
- Receive data-driven suggestions for strategy optimizations
- And much more
MarketingCloudFX also comes equipped with our award-winning team of over 500 digital marketing experts who can help you get the most out of every feature the platform has to offer.
One platform tracking countless metrics and driving stellar results.Learn More About Our Proprietary Software
Automate your marketing processes today with WebFX
Are you ready to get started with entertainment marketing automation? WebFX can help!
When you invest in marketing automation services from WebFX, you’ll gain access to our industry-leading software, MarketingCloudFX, and our team of over 500 marketing experts.
Our team will help you get the most out of MarketingCloudFX, so you can save valuable time and make data-driven marketing decisions that boost your revenue.