Resource Library for Learning SEO
Website Structure 101
LearnWebsite Structure 101: How to Create an SEO-Friendly Site Structure If you’re getting ready to build and launch a website, you might not realize the significance of a strong website structure. However, an organized and effective website structure can elevate […]
How to Check Domain Authority with the Best Tools
LearnHow to Check Domain Authority With the Best Tools As you start to optimize your site for search engine optimization (SEO), you’ll come across terms related to SEO. One of the most common words you’ll hear is Domain Authority (DA). […]
Are Comments on Your Page Good for SEO
LearnDoes Indexing Comments Help Your SEO? Over the past several years, SEOs have come to understand and accept that commenting on blogs does not help build links back to their sites. View our SEO Services
Why Switch from Traditional Advertising to SEO?
LearnWhy Switch from Traditional Advertising to SEO? Over the years, SEO has become the preferred method of business owners around the globe to gain more customers from their websites. View our SEO Services
Why Search Intent Matters for SEO
LearnWhy Search Intent Matters for SEO (And How to Optimize for Search Intent) When users conduct searches, they want to find relevant information that is pertinent to their search query. Matching user search intent helps you drive these leads to […]
The 4 Most Important Steps to Building an SEO Silo
LearnThe 4 Most Important Steps to Building an SEO Silo A successful SEO strategy requires many different elements. Most marketers know they need to optimize their sites with relevant keywords and build links from high authority sites, but those are […]
Browse resources for learning SEO
Learn SEO by experience level with these resources:
Learn SEO: Beginner
Beginner resources for learning SEO include:
Learn SEO: Intermediate
Intermediate resources for learning SEO include:
- How to Perform an SEO Audit [Video]
- SEO Checker: Get Your SEO Scored
- How to Earn Backlinks for SEO
- How to Improve Your Page Speed for SEO
- How to Master Internal Linking
Learn SEO: Advanced
Advanced resources for learning SEO include:
- Advanced SEO Techniques
- Enterprise SEO Strategies
- SEO Maintenance
- SEO Management
- How to Measure SEO’s ROI
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Start learning SEO
Search engine optimization (SEO) is a daunting task when you don’t know where to begin. Although SEO has many different aspects and is a continuous investment, it can set you up for long-term success online.
Keep reading to learn the basics of SEO and how SEO can improve your search result rankings and online revenue!
What is SEO?
Search engine optimization is the process of optimizing your website to show up in the search results on search engines — ultimately above your competitors — to drive traffic to your website.
SEO focuses on the organic or unpaid search results that display when a user searches a specific term. Learning about SEO will help you create high-quality content, attract backlinks, target relevant keywords, so you can capture revenue from organic traffic.
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Why is SEO important?
There are a number of reasons why SEO is essential for your website and ultimately your business. The most significant and most valuable reason to learn about SEO is because search is often the biggest source of traffic that will come to your website.
In order to rank for certain keywords, you need to learn how to create relevant content around those keywords. With relevant, user-friendly content, your business can rank at the top of search results and drive qualified traffic to your website.
The better the content you put on your website, the higher search engines will rank you. Besides producing great content, however, your business also needs to optimize that content for SEO, like by inserting keywords, maximizing page speed, and more.
How does SEO work?
When you search for something on the Internet, you intend to find the most relevant search result that comes up to answer your question. Google (or any other search engine) will work to bring you the best and most relevant result.
Have you ever wondered how, out of millions of results, the few that come up on that first page of Google often answer your question instantly? Search engines follow specific ranking factors based on some different features and algorithms, including:
Relevancy
If you are searching for baby clothes, you wouldn’t want men’s sneakers to appear in your search results.
That’s why relevance is so important when it comes to SEO.
Google indexes millions of pages to give you the most relevant results and uses keywords to help determine a page’s relevance. Besides relevance, Google also looks at additional factors to decide which page deserves the top spot in search results, like authority.
Authority
Search engines want to know if they can trust the content on your website.
That’s why search engines look at your site’s backlink profile. Your backlink profile, based on the quality of the backlinks, can indicate the trustworthiness of your site. If other trusted websites link to yours, that sends a positive signal to search engines like Google.
Obtaining useful and valuable backlinks is a big step to ensuring your site is authoritative.
Usefulness
It’s great if your content is relevant and authoritative, but is it useful?
If your content isn’t helpful and doesn’t answer a user’s search intent in an organized manner, then Google will not find your website useful, and you will feel the bite with a lower ranking in the search engine results pages.
You could have a page of the most informative information, but hurt its usefulness with its:
- Layout
- Text formatting
- Language
The user experience is a major factor in how Google finds that particular page’s usefulness.
Making an SEO-friendly website that users love will show search engines that you deserve a higher ranking. Ultimately, search engines know which ranking signals to measure and therefore, they will give users what they are engaging with most!
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