Twitter vs Facebook: 4 Steps for Choosing the Right Platform

When you create your social media marketing campaign, you’ll find that there are numerous platforms you can use. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Facebook and Twitter are two of the most popular social media marketing platforms.

These platforms are two of the oldest platforms. Facebook was created in 2004 and launched in 2006, the same year as Twitter.

Though it’s been over a decade since these platforms emerged, they remain popular amongst people online. There are 2.13 billion monthly active Facebook users and 330 million monthly active Twitter users.

Facebook and Twitter offer unique experiences for their users. You may wonder which platform will provide a better experience for your audience.

So, how do you choose the right platform for your business?

On this page, we’ll go through four steps to help you figure out which platform is better for your business. If you need help constructing a campaign with these platforms, call us today at 888-601-5359 to speak with a strategist.

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1. Figure out your target audience

You need to figure out your target audience to figure out the right platform for your business. Each platform has a different set of followers.


Facebook is one of the most continually popular platforms. This social site has the most active users of any social media site. So, who are these users?

While Facebook has users from all ages, there are age groups that predominantly use Facebook. Their users are composed of:

The predominant age range of Facebook users is 25-44 years old. So, if your target market is focused on that age range, Facebook is a great option for your business.


Twitter has emerged as a popular platform for younger people. This platform hasn’t climbed as quickly as Facebook, but it has a steady number of users.

In fact, 37% of Twitter users are 18-29 years old. Though this platform was designed only two years after Facebook, it attracted younger users than older users.

So, if you have a younger audience, this is a great platform for your business. You can use Twitter to engage your younger audience.

While both platforms have members of every demographic, they each have a group that predominantly uses that platform. This will help you figure out which platform is better for your campaign.

2. Decide what you want to post

Your content will determine the best platform for your business. Each platform can handle different types of content. You need to decide what kind of content you want to share, so you can figure out the right platform for your business.

There are numerous types of content you can post. This includes blog posts, photos, and videos, amongst other things. If you want to share these pieces of content on social media, you need to think about the platform.


Facebook is a great platform for all kinds of content. You can post videos, share photos, and link to your blog through this platform. Facebook is very flexible with content and makes it easy to post things.

This platform is great if you want to post albums of photos of your business. You can upload multiple photos to have them combined into one seamless post. It’s a great way to share multiple photos at one time.

Facebook enables you to post longer messages, too. If you want to write a lot for your post, you have the freedom to write a long description. It’s a convenient way to provide your audience with a lot of details.

If your business is hosting an event, you can create events to market to people. Facebook makes it easy to create an invitation to your event and share it on your page. This is a great way to draw attention to your company’s events.

Overall, Facebook is a great way to various types of content with your audience.


Twitter is a great place to share content. While it isn’t as flexible as Facebook, it has its own style of delivering content and making it a unique experience for users.

One of the unique characteristics of Twitter is that it only allows for 280 characters. This makes it more challenging to get your message across. You need to adapt your message to make it as clear and concise as possible.

With Twitter, you can post photos, videos, and links to blogs. If you want to post these things, you will have to settle for a more concise message.

3. Figure out how frequently you want to post

When you create your social media marketing campaign, you need to decide how frequently you want to post your content. Each platform has a certain level of acceptability with posting on platforms. You need to decide how frequently you want to post, so you can figure out the right platform for your business.


Facebook is a platform that enables you to post daily. You can post a few times a day, but it needs to be spaced out. If you post too frequently, you may lose followers.

Your audience doesn’t want your posts to clog up their newsfeed. They want to hear from your business, but they don’t want to see an abundance of your posts. This is a platform where you need to be careful about the frequency in which you post.


Twitter is a flexible platform when it comes to frequent posting. Many people will tweet multiple times a day. This is an acceptable amount for this platform.

So, why is it acceptable to post frequently on this platform?

Twitter’s design enables you to post frequently without overwhelming your audience because this site focuses on microblogging. You won’t see long, drawn out posts like you do on Facebook. Since posts are concise, it makes it more appealing to post frequently.

This makes Twitter a great platform to engage your audience. You can post tweets multiple times a day and encourage them to interact with your business.

4. Figure out how much you want to engage your audience

When you create your social media marketing campaign, you need to decide how you want to engage your audience. What is the goal? Do you want your audience to get really invested in your posts and start conversations, or are you aiming for shares/retweets?


Facebook is a great platform for deeper engagement. If you want to get your audience invested in your posts, this is the best platform to do it. Facebook makes it easier to create posts that are in-depth.

It is also easier to comment in depth. If someone is really interested in your post, they have the room to create an in-depth comment. It’s a great way to get people more invested in your post.


Twitter is a platform that is better for building engagement like retweets and favorites. Since Twitter has a limited character amount, it is harder to get your audience engaged in depth. This platform is better for getting your audience to spread your message.

This is a great platform to post and engage your audience. You can create posts that will encourage them to retweet, quote tweet, or favorite. People can still comment on your posts, but it is more difficult to engage your audience on a deeper level.

If you are looking to engage your audience on the surface, Twitter is a great option for your business.

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WebFX is a top social media marketing company

Facebook and Twitter are great social platforms you can use for your social media marketing campaign. Each platform has benefits that will help your business engage your audience and nurture leads. You will need to figure out which platform works best for your business.

If you want to start running your campaign on one of these platforms, WebFX can help. We’re a full service digital marketing company with experience creating customized social media marketing campaigns.

We have a team of 450+ experts that are dedicated to your campaign. Our award-winning team of social media experts will help you create a campaign that works for your business. We’ll help you maximize your reach on social media.

If you’re looking for results, we know how to drive them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first.

Our clients love the work we do, too. In fact, we have over 1,020 client testimonials from a variety of industries. Check them out to see what it’s like to work with a top social media marketing company like WebFX!

Get started today

If you’re ready to start creating your customized social media marketing campaign, we can help. Contact us online or call us today at 888-601-5359 to speak with a strategist about creating a social media campaign that earns more leads and conversions for your business.

We look forward to working with you!