Skip to main content ↓

When you create your digital marketing plan, you want to earn new leads and conversions online. One of the best methods to help you do that is social media marketing. Social media marketing enables you to share content with your followers and develop relationships that encourage them to purchase.

There are numerous platforms you can use with social media marketing. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You can use any combination of these platforms to connect with your target audience.

So, how can you make the most of your social media marketing plan?

On this page, we’ll discuss the benefits of social media marketing and four tips to help you maximize your campaign. If you need help shaping your social media campaign, contact us online or call us today at 888-601-5359 to speak with a strategist.

4 benefits of social media marketing

When you invest in social media marketing, you will experience numerous benefits. Let’s take a look at four of the top benefits of social media marketing.

1. You connect directly with leads

One of the biggest benefits of social media marketing is that you can connect directly with leads. When you are marketing your swimming pool business, you often try to market to a certain group of people. With social media marketing, you can see that group of people following your page.

Social media offers the opportunity for your business to build a relationship with leads. You can create content to get them interested in your swimming pool business, answer questions, and address any concerns. It’s a great way to build a rapport with your audience.

When you connect with leads, you help build your brand in a positive light. You can show them different reasons why they should choose your swimming pool company. It’s a great way to help your business build a positive reputation with leads.

2. You can promote your content

Social media sites are a great place to promote content. Content creation is an important part of your swimming pool business because it keeps leads engaged and interested in your content. It’s a great way to provide your leads with helpful information.

Content comes in many forms. You can create infographicsvideos, or blogs. These are all easily shareable on social media.

When you share content on social media, you create a new way for your audience to engage with your business. They can like, comment, and share your content. You will build engagement by promoting your content on your social media pages.

3. It’s cost-effective

One of the best features of social media marketing is that it is cost-effective. It doesn’t cost anything to create a profile on a social media platform. You can create, post, and interact with leads without paying a cent.

The only thing it will cost you is your time. You’ll need to invest time to create engaging posts that interest your audience. If you convert people off those posts, you’ll see a great return on investment (ROI).

If you incur any costs, it will be from hiring a digital marketing company or using paid ads. Even when you invest in these paid services, you still get a great ROI. The cost for these services are low, and you can reach even more people than if you just relied on your business to build your profile.

By investing in social media marketing, you are investing in a cost-effective method.

4. You increase brand awareness

You want people to remember your brand. Furthermore, you want them to look at something from your business and immediately recognize that it is your swimming pool company. Social media helps you build your brand recognition.

When you constantly post on your social media profiles, you expose your audience to your brand. This is a great way to get them familiar with your brand and help them recognize your brand immediately.

If your leads decide to convert, they will choose your business over the competition because they recognize your brand.

By using social media marketing, you will increase your brand recognition and earn more conversions for your swimming pool business.

Hear What It’s Like to Work With WebFX!

Five gold stars

“WebFX is a great partner in our companies success. They take the time to understand our business and put campaigns in place to meet those business needs. They also bring fresh new ideas to the table on a regular basis. Excellent company to work with.”

Outdoor Recreation

4 ways to take your social media marketing to the next level

Social media marketing plays an important role in helping your business earn more leads and conversions. Here are four tips to help you maximize your chances of earning more conversions.

1. Identify your target audience

This is one of the most important parts of social media marketing. If you are marketing your business, you need to know your target market. Before you launch a campaign, you need to think about who is most likely to buy your products.

So, why is this important?

With each platform, there is a certain group of people who use that platform more frequently than other groups. For instance, Twitter is very popularity amongst people ages 18-35, while 36-54-year-old people use Facebook more frequently. This doesn’t mean that these demographics don’t use other social media platforms but rather, these are the platforms they frequent the most.

You want to choose a platform your audience uses often. Look at each platform and the demographics of people who use that platform. You can see statistics like age or gender, so you can see who is using these platforms.

With this information, you figure out where your target market falls. Which platform contains a larger amount of your target audience?

By choosing the right platforms, you ensure that they will see your posts. By researching your target audience, you will know the best platforms for your campaign.

2. Test your content

When you create content, it is important that you test it first. A/B testing is a great way to figure out what works for your audience.

Your audience responds differently to different types of content. You want to make sure that you are posting content that appeals to them. You don’t want to deter leads away because your content isn’t interesting.

By testing your content, you will get a sense of what your audience likes. It is a great way to ensure that you create content that will interest and engage them. This also helps you figure out the best mediums to engage your audience (video, blogs, photos).

When you test your content, you have a better idea of what will appeal to your audience.

3. Post consistently

You need to post consistently on social media, so you can maintain a presence. There are thousands of businesses online that are all posting about different things with their business. You need to post frequently to help your brand stay in your audience’s mind.

Each platform has a different level of “acceptability” when it comes to posting. Facebook is more for posting once or twice a day, while Twitter is better for posting 5-10 times a day. You need to know your platform to know what an acceptable amount is.

By posting consistently, you will build your brand recognition and keep your swimming pool company at the forefront of people’s minds.

4. Use paid ads

Social media offers you the opportunity to create paid advertisements to reach new leads. This is a great opportunity that your swimming pool business needs to use.

Each platform has their own advertising program that you can use to create your ads. Social media ads are great for your business because they seamlessly fit into social media feeds. Many people don’t know they are seeing an ad, which makes it even more tempting to click on it.

By using paid advertisements, you will earn more leads for your business. You can nurture these leads to conversion.

Want to speak with an expert? Call us at 888-601-5359

CTA Expert

WebFX is a top social media marketing company

Social media marketing has the power to earn your business new leads and conversions. If you’re ready to start diving into the benefits of social media marketing, WebFX can help. We’re a full service digital marketing company that specializes in creating customized social media marketing plans that help your business gain new leads and conversions.

Promotional graphic for WebFX featuring a central play button surrounded by images of individuals with headphones, with text 'Learn about our social media services'.

We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team consists of social media savvy experts that will help you maximize your campaign.

If you’re looking for results, we know how to drive them. To date, we’ve driven over $6 billion in sales and over 24 million leads for our clients. We focus on putting our clients’ success first.

Our clients love the work we do, too. We have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top social media marketing company like WebFX!

Learn more

If you’re ready to learn more about how WebFX can help you earn more leads and conversions for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

We Drive Results for Swimming Pool Companies

  • 140+ recreation industry experts
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our recreation case studies

Read our case studies for a more in-depth look at our results.



Increase in revenue

Record Head


Increase in users

Golden Meadows Retrievers


Increase in conversions



Get a free proposal

Solving key challenges for swimming pool companies

We’re not driving enough traffic to our website

Our SEO and web design services help increase your website’s ranking in the search results when people search for your services or offerings, so you can enjoy more web traffic and sales.

Website icon.

We’re opening a new location

Set your new location up for future success with compelling web pages and marketing messages that get your new location in front of your audience where they spend their time.

Marketing icon with flame.

We’re not selling enough of our vacation/trip packages

Not selling enough of your trip packages or missing out on sales? We can help you provide a seamless user experience on your website and craft personalized marketing messages that encourage your visitors to purchase your packages

Branch icon of a storefront.

We’re not attracting new customers

Our marketing specialists help you launch strategies that expand your reach and online visibility so more people can discover your business online.

Target icon with archery arrow hitting target.