Top 5 Social Media Tips for Biotech Companies in 2024
Biotechnology marketing strategies!
If you want to drive more revenue for your biotech company, you need to boost your brand awareness and online visibility. By doing so, you will convince clients and patients that your products are the best fit for them.
That’s where social media for biotech companies can help. With more than five billion active users across social media, it’s the perfect channel to expand your reach so more potential clients and patients purchase your products.
On this page, we’ll dive into why social media for bioengineering businesses is essential and go over our top tips to help you master social media campaign planning and implement a stellar social media strategy. So, keep reading to learn more!
If you’re ready to invest in social media marketing services straight away, WebFX has you covered. Our social media experts have more than 1.6 million hours of expertise crafting social media strategies that drive revenue for biotech companies.
Grow your social media presence today by calling 888-601-5359 to speak with a strategist or contact us online!
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Why do you need social media? 3 significant benefits of social media for biotech companies
Social media marketing is an excellent opportunity to help you grow your biotech company.
Check out a few of these statistics:
- 87% of users visit a company’s website after following them on social media
- 80% of people get advice about products from social media
- 77% of users buy products from the brands they follow on social media
- 50% of Americans that follow a company on social media are loyal to it
Are you still curious about why you need social media for your bioengineering business? Here are three significant benefits of social media for biotech companies:
1. Social media builds your brand recognition
Brand recognition is crucial for your biotech company. People are more likely to purchase products from companies they know. You want people to become more aware of your company, so they will choose you when it comes time to purchase biotech products.
With social media, you can create custom posts and sponsored advertisements regularly. When you post content regularly, you expose your audience to your brand. Eventually, users will begin to recognize your biotech company and the products you offer, which will help you earn more conversions.
2. Social media helps you engage with your audience
Frequently interacting and engaging with your audience is essential. Social media helps you interact with your audience regularly, building brand loyalty.
With social media for biotech companies, you can post content that interests your audience, encouraging them to interact. They might leave comments on your post, share it with friends, or message you directly through your page.
You can then respond to their comments and messages to build long-lasting relationships with your current and potential clients.
3. Social media is cost-effective
If you have a strict marketing budget to stick to, you’re in luck because social media marketing is one of the most cost-effective options for promoting your company. In fact, creating a social media page and posting content is completely free!
You won’t have to pay anything to engage with your audience and build your brand awareness.
While it’s free to create your social media page, it can be challenging and time-consuming to manage your campaign on your own. Like many businesses, you may opt to hire a social media agency like WebFX to help you save time and create campaigns that reach your ideal audience.
And if you want to splurge on your campaign, there are some paid options too. For example, you can invest in sponsored advertisements.
These ads are highly targeted and appear in users’ newsfeeds as they scroll through their updates. You’ll pay for these ads on a cost per impression (CPM) or cost per click (CPC) basis, which means you can stay in control of how much you want to spend on your ads.
Not happy with your social media engagement?
We’ve got just the blog post for you.
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Top 5 social media tips for biotech companies
Are you ready to get started with social media for bioengineering companies? Then we’ve got the perfect tips to help you implement a successful campaign that drives results!
Here are the top five social media tips for biotech companies:
- Boost your awareness by using hashtags
- Respond to client and patient comments to increase engagement
- Show off your biotech expertise by sharing your custom content
- Grow your social media presence by posting regularly
- Promote your biotech products with sponsored ads
1. Boost your awareness by using hashtags
Including trending and popular hashtags in your posts is an excellent way to boost your brand awareness and recognition. They can also help you engage your audience. In fact, posts on Instagram with at least one hashtag get 13% more engagement.
When you include hashtags in your posts, your posts appear in your followers’ newsfeeds, and they’ll also appear in the hashtag feed. For example, when a user searches for a hashtag you used, like “#biotech” or “#bioengineering,” your post will appear in the results, enabling more users to discover your business.
2. Respond to client and patient comments to increase engagement
Social media marketing gives you a unique opportunity to interact and engage with your audience. When you respond to their comments and messages, you show them that you care about their concerns and want to provide them with the solutions they need. It’s a great way to increase your brand loyalty.
In addition, you can ask your audience for feedback on your products to identify areas for improvement to sell more products and gain future clients and patients.
3. Show off your biotech expertise by sharing your custom content
Creating custom content helps you establish your company as an expert in the biotechnology industry. You can give your content even more exposure by sharing it on your social media page.
As a result, more potential clients and patients will read your content and recognize your biotech company as an expert in your field. In addition, sharing your content on social media helps you drive more traffic to your website, leading to more leads and conversions.
4. Grow your social media presence by posting regularly
Posting regularly on social media is essential to keep your audience engaged and reach new potential clients and patients. If you notice low engagement on your posts, it could be because your audience isn’t seeing your content.
Your audience is likely seeing lots of content in their newsfeed from other businesses, friends, and family members. So if you aren’t posting frequently, your audience might miss it.
As a starting point, you’ll want to aim to post on your page at least two or three times a week. You can then monitor your engagement results to determine if you need to post more frequently.
5. Promote your biotech products with sponsored ads
Last on our list of social media tips for biotech companies is to promote your products with sponsored advertisements. Social media ads are the perfect way to get your products in front of the people who are most likely to convert into clients and patients.
Social media ads enable you to create promotions that appear in specific users’ newsfeeds. For example, you can target users based on their:
- Location
- Job title
- Company
- Purchase history
- And more
So, if you want to boost sales and revenue for your bioengineering company, promoting your products with sponsored social media ads is an excellent way to do that.
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“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”
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Grow your social media presence with WebFX
91% of companies use social media. So, if you’re not currently investing in social media for bioengineering businesses, your competitors most likely are. If you’re ready to grow your awareness on popular social media platforms, WebFX can help.
WebFX is an industry-leading social media agency with more than 25 years of experience crafting effective campaigns. We can help you reach your target audience and encourage them to become loyal clients and patients.
We’ve already helped companies like yours drive more than $3 billion in revenue, and we can’t wait to help you achieve impressive results too!
Learn more about how our social media marketing services can drive revenue for your biotech company by calling us at 888-601-5359 or contacting us online!