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When you want to build your digital marketing plan, the first step is figuring out the most effective methods to reach your target audience. One of the best tools for connecting with your target audience is social media marketing. This method enables you to interact directly with your audience.

There are numerous platforms you can use to market to your audience, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. So, which platforms are best for your outdoor products company and why should you use them?

On this page, we’ll discuss the benefits of social media marketing and the top three platforms you can use to reap those benefits. If you need help constructing your social media marketing campaign, contact us online or call us today at 888-601-5359 to speak with a strategist.

4 benefits of social media marketing

Social media marketing is a great way to promote your brand and products to a large audience. Here are some of the benefits to using social media for your business.

1. You connect directly with your audience

When you are marketing your business, you should have an idea of who fits in your target market. Social media marketing takes that a step further by connecting directly with members of your audience.

When you create a business account on social media, people will start to follow them. One of the biggest advantages of this is that you can see their profiles and know exactly who is interested in your business.

Also, connecting with your target audience on social media will allow you to provide them with a better experience. For example, you can answer their questions and provide them with information that helps them make a buying decision.

By using social media marketing, you will foster a community where you can connect with and better cater to your audience.

2. It’s cost-effective

Social media marketing is one of the most cost-effective advertising methods your business can use. It is free to create a profile on any social media marketing channel, and you can post tons of content without having to pay for it.

If you choose to perform social media marketing yourself rather than hiring a firm, the only “cost” you will incur is your time. You will need to take the time to create different pieces of content and share them with your audience.

If your content gets leads to convert, you will experience a high return on investment (ROI) because it didn’t cost you any money to create the post. When you use social media marketing, you will experience using a cost-effective method.

As a leading Internet marketing team, we’re dedicated to creating successful and results-driven social media campaigns. Check out our 1,100 client testimonials to see how much our clients love our award-winning work!

3. You can boost content

If your business is investing in content marketing, social media platforms are great places to post that content. In addition, it can help engage your audience and get them to learn more about your outdoor products business.

You can post all kinds of content on these platforms. Some popular content includes blogs, videos, and infographics. Customers are 10x more likely to interact with a video than a block of text, so it is crucial to use these elements to boost engagement.

Use social media marketing to post engaging content that will help attract your audience and nudge them towards converting.

4. Increase brand awareness

The main goal of marketing is to get your audience to recognize your brand. Brand recognition is important to helping your business earn conversions, as people will be more eager to trust a business that they already know.

Using social media, you are already exposing your followers to your brand. As they become more familiar with it, they will remember your outdoor products business and choose your business over the competition.

By using social media marketing, you can build brand recognition and earn more conversions for your business.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

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Top 3 social media platforms for your outdoor products business

There are numerous social media platforms you can use for your business. It’s hard to know which platforms will work best for your industry and brand, so that’s why we’re going to explain three of the best networks below. The following platforms are the most effective for connecting to your audience and nurturing them towards conversion.

1. Facebook

Facebook is a great platform to use to share tons of information and content. Having a Facebook business page will help you market your products and connect with your followers so that you can build a relationship with your audience.

Facebook allows you to fill out information about your business so that when leads visit your page, they have a better idea of your company. This network enables you to share business information like your contact information, address, hours of operation, and other company details.

This is a versatile platform that enables you to share a variety of content, such as posts, links, videos and pictures. It is great for your audience because they can react to them and comment on posts they find interesting.

Additionally, Facebook enables your followers to share your content, too. This means that you can reach even more leads by encouraging people to share your posts, which is a great way to earn new leads for your business.

If you want a versatile platform that enables you to post a variety of engaging content, Facebook is a great option.

2. Twitter

Twitter is a very popular platform that you can use to market your outdoor products business.

This social media network enables you to write posts, share links, and post multimedia. This platform is meant for short and quick messages that engage your audience, so you are restricted to a limit of 280 characters.

Twitter enables you to post frequently, so if you want to constantly engage your audience, this is a great platform to post multiple tweets a day. Your followers can comment, retweet, and like your tweets, which allows for a lot of connection and engagement with your brand.

Having a Twitter account offers ample opportunity to share information about your outdoor products. You can post links to new products, share pictures of products, or create videos that show how to use your products. If you want even more engagement, you can create polls asking your audience about outdoor related topics.

Set up a Twitter account for your business to frequently and efficiently engage your audience.

3. Instagram

Instagram is a great platform to give your audience a visual aspect of your products. This platform focuses on sharing photos and videos that attract various audiences that you may not have known you have.

You can take photos of your outdoor products or create videos of how to use your outdoor products. When you post content, your followers can engage with it by liking and commenting on your posts.

You can also use things like hashtags to encourage people to post about your products and business. If people post photos of your products, you can post those photos on your own page, too. This is a great way to get leads to interact with your brand.

outdoor product Instagram post example

An Instagram account is a great opportunity for your followers to see what your products look like and how they work. By posting multimedia on this platform, you can help nudge your leads towards conversion.

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WebFX is a top social media marketing company

Your social media marketing plan is an important part of your outdoor products business. These platforms enable you to engage with your audience and help convert them. At WebFX, we know how to create social media marketing plans that turn your leads into conversions.

We’re a full service digital marketing company that focuses on creating customized social media marketing campaigns that help you gain new leads. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team knows what it takes to create an engaging social media marketing plan that helps your leads convert.

If you’re looking for a company that gets results, we know how to how to drive them. To date, we’ve driven $10,085,355,239+ in sales and 24,859,684 leads for our clients. When you partner with us, you’re working with a company that puts client success first.

Learn more about social media marketing

If you want to learn more about how social media marketing can help you earn more leads and conversions for your outdoor product business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!

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