Amazon Marketing

What Is Amazon Sales Rank? | 3 Tips for Improving Your Rankings

Did you know that third-party sellers account for 50 percent of paid units sold on Amazon?

Amazon is one of the best places to sell products and earn more sales and revenue for your business. In order to earn those conversions though, you must optimize your product listings to achieve top rankings in search results.

On this page, we’ll discuss the basics of Amazon sales rankings and provide you with three tips for improving your rankings. If you need help improving your sales rank, call us today at 888-601-5359 to speak with a strategist.

Let’s get started!

Want to learn more about Amazon optimization?

Contact WebFX

What is Amazon sales rank?

Amazon sales rank helps sellers evaluate their sales performance within a category. It’s a great way to determine an item’s popularity and see how it compares to other similar products.

You can find your sales rank in the product details of your page. It will tell you where your product ranks compared to other products.

An example of product rankings on Amazon

The ultimate goal of this is to source high ranking products and buy them at a low price. When you buy at a low price, you can sell them for a higher price and boost your profit.

Looking at the sales rank of products can indicate how well they will sell. It’s important to note that seasonal changes and trends can affect product ranking too. You’ll want to take this into account when you’re looking at Amazon sales rankings.

Some of our client Successes

case study Increased
Traffic by
Ocean City NJ paddle boat
case study Increased
Rate by
image of heavy equipment
case study Increased
Generated by
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
Grow Your Business
Want to speak with an expert? Call us at 888-601-5359

What is a good sales rank?

How do you know if your sales rank is good or bad? Generally, you want to have a lower sales rank rather than a high sales rank. A low sales rank indicates that you are earning a lot of sales.

Many products experience fluctuating sales rankings. If you don’t sell a product for a while, your product ranking will increase. For instance, a product that hasn’t sold in a year may have a product ranking of 80 out of 100 products in the search results.

This isn’t a good product ranking because no one will see your products. If you had a higher ranking, like 20 out of 100, you’d have a higher chance of people finding your product listing and purchasing.

Now, let’s say after a year someone buys your product. Your ranking can jump from position 80 to position 75 in results. You’re surpassing other people who have similar products that haven’t sold in some time too.

You don’t want this scenario to happen with your products. A rapid jump in ranking indicates that your product isn’t selling well and is only experiencing a temporary boost. If you don’t continue to sell more of that product, you’ll fall right back down to your original spot.

A better scenario for your business is to jump up in ranking in a smaller increment. Let’s say you have a product that ranks number 100, and you continue to sell your products. The continued sale could lead you to jump to spot 80 in the search results. This change in ranking is an indication that you are making valuable sales and will continue to earn more conversions.

The smaller jump between rankings is more indicative of growth than a large ranking jump.

So, is there a specific benchmark to aim for with your products?

In general, you should aim to be number one in your product category. Since your products can fall into multiple categories, being at the top of any of them is a great achievement for your business.

For example, let’s say you sell kitchen cooking supplies. You’re selling your whisks on Amazon. Your whisk may not be number one in the “baking utensils” or “kitchen utensils” category, but it may have the number one spot in “whisks.”

Aiming to get the top product ranking in any of your categories, even if they are smaller, is a good way to help boost leads for your business.

Amazon best seller rating

When you search for products on Amazon’s site, you’ll often see products at the top of the search results that are labeled with “Best Seller.” These are products that appear in the first or second position of the search results. When you’re optimizing your Amazon sales rank, you want to aim to become a best seller.

Best seller products fit the product’s name. These are products that sell very well in their category. They also have a positive reviews and customers are generally happy with their experience of the product.

The best seller rating helps your business earn more conversions. People tend to select the first few products that appear in the search results. If your product gets a best seller ranking, you’ll earn more conversions for your business.

How can Amazon sellers find and track their sales rankings?

Now that you know more about your sales rank, the next step is to identify your rankings. You can easily do this by entering the name or catalog number into Amazon’s search bar to pull up your product pages.

Once on the product page, you’ll go into the product details section. In this section, you will see a section titled “Amazon Bestsellers Rank” followed by a number. That number is your product’s current sales rank.

A screenshot of Camelcamelcamel, an Amazon sales rank tool

You can check all of your product rankings to see how they are performing. There are many free tools, like Camelcamelcamel, that allow you to track sale history and ranking over time to gain valuable insights into the overall performance of your products.

It’s important that you use tools like Camelcamelcamel to track your products’ performance over time. One single data point, like a single ranking, doesn’t tell the whole story. It may just be a point where someone has or hasn’t purchased your product recently. You’ll want to look at multiple data points to gain a better understanding of your products’ performance.

How does Amazon sales rank work?

Every product on Amazon’s site has a rank number. This rank number comes from your products performance within a particular category.

You will only ever compete with products that are similar to yours. If you sell frying pans, you will only compete with other companies that sell frying pans. For companies that sell hardcover books, you will only compete with other products that are hardcover books.

This puts you on level playing ground with competitors. You aren’t ranked on your product’s overall performance, but rather your product’s performance in a category.

When you sell a product, you improve your sales rank. The more sales you make, the better (lower) your product ranking will become.

Your product ranking can vary with each category your product falls under. You may have a high ranking in the category for frying pans but have a low ranking in the category for cast iron frying pans. You’ll want to monitor each category to gain a better understanding of how your product performs.

It’s also important to track your product during different seasons. Some products will perform better during certain seasons, so you must take that into account when looking at your sales rank. For instance, shovels and ice scrapers will perform better in the winter than in the summer.

3 tips for improving Amazon sales rank

When you improve your sales rank, you help your business earn more valuable conversions. Here are three tips to help you improve your sales rank.

1. Focus on daily sales

If you want to improve your sales rank, it’s best to focus on earning daily sales. Daily sales will help you improve your product rankings and stay consistent.

You will see an overall improvement in your sales rank by earning sales each day. Instead of ranking in spot 100 and jumping to 90 from one sale, you can rank closer to 50-60 just by making daily sales. It also gives you room to improve if you earn more sales each day.

Focusing on the day-to-day will result in more long-term growth. You will have a more consistent sales rank for your products. It will help you continue to grow and earn new conversions for your business.

2. Conduct product research

If you want to see the best results with your campaign, focus on researching your products. When you’re researching your products, find places where you can help your products thrive.

First, you can look for niches and categories where demand is strong. If you see that many people are looking for beanies in the winter or bathing suits in the summer, you can sell your products in those niches and categories.

In this case, you don’t need to worry about the competition. There may be many other people that are trying to rank for similar products, but the sheer demand of the product will lead to a good sales rank for your business.

An example of niches on Amazon

Second, you can look for niches with low competition. In these niches, there is often poor-quality products or bad customer service. If you have a great product, you can dominate that niche because the competitors offer a subpar product and guest experience.

Finally, you can aim to rank for higher-priced products. Since Amazon users are always looking for deals, many sellers opt to sell their products for a lower price and sometimes sacrifice quality because of it.

If you aim to sell your products at higher price points, you can position them as premium options. You can show your audience why your product is better than the rest. It’s a great way to help your business earn sales that are high-quality.

3. Optimize your product listing

Optimizing your product listings will help you improve your ranking and lead to more conversions for your business.

There are numerous aspects of your product listing you’ll want to optimize. First, you’ll want to optimize your product’s title. Ensure that the title puts your most important keyword first and focuses on providing your audience with pertinent information to the product, such as size, color, or material.

Next, you’ll want to optimize your product listing to include important keywords. These keywords help you appear in relevant search results. It drives more leads to your product page.

In addition, you’ll want to optimize your product listing by incorporating images. Images help your audience better understand your product and can lead to increased sales.

WebFX will help you improve your Amazon sales rank

Earning more conversions will help you improve your Amazon sales rank. When you improve your rank, you help your business earn more conversions and grow. At WebFX, we know how to help you improve your Amazon product ranking to earn more conversions.

We’re a full-service digital marketing company that specializes in optimizing product listings for Amazon. With our team of over 200 experts, you can count on us to help you improve your Amazon sales rank. We’ll bring our knowledge and expertise to help you create a better campaign for your business.

If you’re looking for a company that knows how to drive results, look no further than WebFX. In the last five years, we’ve driven over $1.5 billion in revenue and over 4.6 million leads for our clients. We help our clients create campaigns that grow their businesses.

Don’t believe us? Just ask our clients! Check out our 400+ client testimonials that attest to the great work we do for them!

Get started today

If you’re ready to start improving your Amazon sales rank, contact us online or call us today at 888-601-5359 to speak with a strategist.

Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance on Amazon.