What Is Organic Marketing and How Does It Work?
Alexander is curious to know which vacuum cleaner brand is best, so he turns to Google. There he encounters a blog post on your website entitled “Top Vacuum Cleaner Brands.”
After reading it, he thinks about how he needs a new vacuum, which leads him to buy one from you.
In the above example, Alexander went from being a simple Google searcher to a new customer for your business in just a few short steps. The reason that happened was that your business used organic search marketing to capture Alexander’s interest.
Organic marketing is one of the best online marketing methods your business can use. It helps you reach new users and eventually convert them into customers.
But what is organic marketing, and how can you use it to your advantage? We’ll answer both of those questions below, so read on to learn more. Then subscribe to Revenue Weekly for more digital marketing tips from the agency with over 20 years of experience!
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What is organic marketing?
Organic search marketing is a type of digital marketing that operates through organic search results on platforms like Google. It can take various forms, from standard search result listings to local Google My Business 3-packs.
SEO focuses on integrating relevant keywords into your web content, so your content will appear in the searches for those terms.
While organic marketing and SEO technically refer to different things, they’re fully intertwined — you won’t have one without the other.
Organic search vs. paid search
In the term “organic search marketing,” the word “organic” is key. That’s because not all search marketing is organic. Search engine marketing (SEM) can be broken down into two components — organic search and paid search.
Paid search advertising is a type of marketing that involves displaying paid ads at the top of search results. These often look like organic results, but with an “Ad” label in the top corner.
Organic search, on the other hand, is limited solely to search engine results that appear as a natural response to the search query.
5 effective tips for organic search marketing
Now that you understand what organic search marketing is, it’s time to talk about how you can put it to use for your business. What can you do to boost your SEO and get your content into relevant Google searches?
SEO encompasses a wide variety of practices, but we’ve listed some of the most significant below. Here are five ways to optimize your organic marketing!
1. Write engaging content
The most critical step to organic search marketing is to create content. You can have many different types of content rank in search results, from infographics to videos. However, blog posts tend to rank best in organic results.
When you start a company blog on your website, it allows you to write about useful or interesting topics in your field that will draw in users. As users come to your site to learn, many of them may end up buying from you.
To get your blog posts ranking in Google, be sure to include specific keywords for which you want your blog posts to rank for in search. If you write a post about how hair dryers work, for instance, target keywords like “how do hair dryers work.”
2. Improve page load speeds
Did you know that 83% of users expect pages to load in three seconds or less? If your page takes longer than that to load, most users will hit the “back” button, costing your business quite a bit of traffic. You don’t want that to happen to you, so be sure to optimize your page speeds.
There are several ways you can help your pages load quicker, including:
- Compressing images
- Minifying code
- Limiting redirects
- Caching web pages
When your pages load quickly, more users will stick around to engage with your content and potentially convert.
3. Use responsive design
One of the most important ways you can optimize your site is by making it mobile-friendly. On top of the fact that over 50% of Internet traffic comes through mobile devices, Google ranks sites based on their mobile format. That means you can’t neglect mobile-friendly design.
The best way to make your site mobile-friendly is to use responsive design. Responsive design will rearrange the elements on your site to fit the screen where it appears. Your site will be structured differently on a phone than a computer, while still keeping the same elements.
4. Earn reputable backlinks
Another way to increase your rank in Google is to earn backlinks for your content. Backlinks are where third-party websites link to your content from their sites. Ideally, you want to earn backlinks from a few reputable sites in your industry.
When your content earns backlinks from authoritative sites, it tells Google that you must be authoritative as well. As a result, it ranks you higher in search results.
You can earn backlinks by finding broken or outdated links on other websites and recommending that they replace the broken links with new ones to your content. Try to aim for a few high-quality backlinks rather than a large number of low-quality ones.
5. Set up Google My Business
Not all search engine marketing has to originate from your website. You can also harness Google My Business to make your way into search results. With a Google My Business account, you can display a profile for your business for users to find in local searches.
Your Google My Business profile will include information like your address, phone number, hours, and more. Users may encounter your profile in a local SEO 3-pack if they search for your type of business in your specific area (e.g., “cleaners near me”).
Your business may already have an existing profile, which you can claim by providing proof of ownership of the company.
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WebFX can help you optimize your search engine marketing
Ready to start reaching new users through organic Google search results? We can help! At WebFX, we have over 500 client testimonials, proving that we’re the agency businesses trust to drive stellar results for their campaigns.
With our SEO services, you’ll get help optimizing your marketing for each of the tips above and more. You’ll also receive a dedicated account representative to keep you closely informed about everything we do for you.
To get started with us, just give us a call at 888-601-5359 or contact us online today!