Pest Control Facebook Ads [+7 Steps for Setting up Pest Control Ads]
Learn how Facebook ads, with precise targeting, can boost your pest control business. WebFX can help you set up ads to increase traffic, leads, and conversions.
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insights from 185,000+ hours of professional services marketing experience
Did you know that more than 65% of U.S. adults use Facebook? This platform is an excellent hub for you to reach people interested in hiring a pest control company. With pest control Facebook ads, you can start reaching new leads and turn them into clients for your business.
On this page, we’ll discuss why you need pest control Facebook ads and seven steps for getting started. If you want to learn how WebFX can help you create killer Facebook ads, contact us online or call us today at 888-601-5359 to speak with a strategist about our Facebook advertising services.
Why use pest control Facebook ads
Facebook is one of the best platforms for advertising to users interested in your pest control business. Let’s look at four reasons why you should use pest control Facebook ads.
1. You get precise targeting
When you use Facebook ads, you get more accurate targeting. Facebook has some of the most refined targeting perimeters that allows you to reach more interested leads.
If you use Facebook ads to get pest control leads, you can target people by:
- Age
- Gender
- Income
- Location
- Family status
- Buying habits
- And more
With these targeting perimeters, you can target people more accurately. Instead of just targeting women between the age of 25-50, you could target women, 25-50, in Los Angeles, who are married and have children. This precise targeting enables you to refine your audience and reach more interested leads.
2. It’s budget-friendly
If you’re looking for a budget-friendly advertising solution, Facebook is an excellent option for your pest control business.
The average cost per click (CPC) is $0.97, and the average cost per 1000 impressions (CPM) is $7.19.
With a low cost, you can obtain more leads with your budget and grow your pest control business.
3. It’s easy to get started
If you don’t have experience with advertising, Facebook is a great place to get started. It’s simple and easy to get started with Facebook ads. When you launch a Facebook ad, the platform guides you through the steps to set up your ad.
To start off, Facebook will give you options for choosing the objective of your ad.
If you aren’t sure which objective works best, Facebook provides a short description of the goal. For example, if you click on the “Engagement” goal, you’ll see that it focuses on page likes, engagement, event responses, and offer claims.
Facebook will then walk you through choosing your target audience, where you want to place your ads, and your budget.
Finally, you’ll go through and choose your ad format. You’ll upload your ad media, too.
As you can see, the process is simple and easy to follow. Facebook provides all the information you need to create and upload your ad content.
4. You can monitor your performance
Have you run an ad in the local paper and been unsure if it was effective? It’s challenging to run advertisements through traditional means because you never know if the ads drive leads for your business and are worth the investment.
With pest control Facebook ads, you don’t need to wonder how your ad performs.
When you run Facebook ads, you get access to Facebook analytics. With Facebook analytics with Facebook Insights, you can monitor and track your ad’s performance.
This tool provides you with information about valuable metrics, such as:
- Impressions
- Clicks
- Frequency
- Links clicked
- Leads
- And more
These metrics help you track your campaign to see if it’s driving the results you desire.
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How to set up pest control ads on Facebook
If you’re champing at the bit to get started with pest control Facebook ads, follow these seven steps for getting started!
1. Set your goals
Before you log into Facebook ads manager and start running advertising campaigns, you need to set goals. It’s important to establish goals before you run ads, so you know which objectives will fit best for your campaign and what type of ads to run.
As a pest control company, you can set many goals like:
- Increase traffic to your pest control website
- Increase email sign-ups
- Generate leads
- Boost engagement with your brand
- And more
By establishing these goals before you dive into setting up your pest control ads on Facebook, you’ll choose the right ad for your company.
2. Choose your ad objective
If you want to know how to get pest control leads or boost traffic to your website through Facebook ads, start by choosing the right ad objective. Your ad objective and goals align with one another, which is why it’s essential to set your campaign goals beforehand.
Facebook breaks down their ad objectives into three categories:
Awareness
With the category of ad objective, you aim to make more users aware of your pest control business. If you want to boost brand awareness, this is the right category for you. Ad objectives include:
- Brand awareness
- Reach
Consideration
If you choose a consideration goal, you’re focusing on getting people to engage and take an interest in your brand. Do you want to earn leads or traffic to your site? Then choose from one of these ad objectives:
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
Conversion
Are you looking to earn clients? If so, setting a conversion goal will work best for your campaign. You can choose objectives like:
- Conversions
- Catalog sales
- Store traffic
3. Choose your target audience
Once you select your ad objective, you’ll choose your target audience. Your target audience is the people you want to reach with your ads.
When you choose your target audience, you want to focus on people who are most likely to have an interest in your pest control company. Think of your typical customer. What characteristics do your customers have in common?
You’ll want to define attributes like:
- Age
- Gender
- Occupation
- Location
- Interests
- Hobbies
- Socioeconomic status
- And more
You can use this information to target people who share similar characteristics, which will help you get your ads in front of the most interested leads.
4. Choose your ad placement
If you want to know how to get pest control leads for your business, you need to choose the right ad placement. Facebook gives you numerous locations where you can showcase your ad content.
You can show your ads:
- Infeed
- In videos
- In the right column
- In stories
- And more
Facebook gives you the option to choose ad placement if you know what works for your audience, or you can allow Facebook to select the arrangement for you. They’ll choose placements that enable you to maximize your results and budget.
5. Set your ad budget
Before you launch your pest control ads, you need to set a budget.
Facebook enables you to set two different types of budgets:
- Daily budget: If you want to limit how many clicks or impressions you get on your pest control ads, you’ll want to choose a daily budget. A daily budget will limit how much you spend on an ad each day. Once you reach that budget, your ad will stop running and resume the following day.
- Lifetime budget: With a lifetime budget, you set the maximum you want to spend for the duration of your campaign. This amount can run out in a few days or a few weeks. It will all depend upon how many people interact with your ads.
You can try experimenting with the two different budget options to see which one works best for your business.
6. Choose your ad format
When you’re setting up your pest control ads on Facebook, you’ll need to choose your ad format. Facebook offers numerous format options that you can use to reach people interested in your pest control company. You can experiment with these different ad formats to see which ones drive the best results for your business.
Some formats Facebook offers include:
- Image ads
- Video ads
- Carousel ads
- Slideshow ads
- Instant experiences
The ad format you choose will depend upon your ad content and what gets your audience to engage. You may find that a single image ad drives better results over a carousel ad or a video ad garners more engagement than slideshow ads. It may take some experimenting to find the right format for your ad campaign.
7. Upload ad content and launch
Once you choose your ad format, you can upload your ad content. You’ll want to look over your ads to ensure you’re delivering a high-quality ad. Don’t upload ads with grainy photos, small text, or low-quality video.
You want to ensure you’re delivering a high-quality ad to your audience, so they’ll engage with your ad content.
After uploading your ad content, you’ll launch your ad and start attracting leads.
Are Facebook ads right for my pest control business?
Yes! Facebook ads are a simple and easy option for getting your pest control business immersed in the world of digital advertising. With guided steps for setup and Insights to monitor your performance, this platform is extremely friendly for pest control businesses looking to start advertising.
So, what are you waiting for? Get started today!
Launch pest control Facebook ads today
Facebook ads are an excellent way for you to reach leads for your pest control business. If you’re too busy to launch your Facebook ads, WebFX is here to help.
With our team of over 500 experts, we’ll help you run Facebook ads that drive more traffic and leads for your business. We’ve already driven 24 million leads for our clients in the past five years, so you can count on us to build effective pest control Facebook ads.
Ready to get started? Contact us online or call us today at 888-601-5359 to speak with a strategist about our Facebook advertising services.
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