Macy StormSenior Content Creator
- August 29, 2022
- 10 minute read
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
With so many ecommerce web builders on the market, it’s hard to know which is best for your business. That’s why we’ve compiled this list of six of the best ecommerce website builders:
- Shopify — Best for Support
- Wix — Best for Ongoing Costs
- BigCommerce — Best for Fast-Growing Businesses
- Squarespace — Best for Minimal Setup
- Shift4Shop — Best for Customization
- Square — Best for Businesses on a Budget
Keep reading to learn more about our top picks for the best store website builders! Plus, if you want to get helpful advice and tricks for marketing your business online, subscribe to our email newsletter!
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6 best ecommerce website builders in 2023
Want to find the best website builder for ecommerce businesses? Here’s are the top six best store website builders in 2023:
|Platform||Who should use it?||Cost|
|Shopify||Businesses looking for support as they build||$29 – $299 per month|
|Wix||Businesses who want to avoid additional fees for building a website||$27 – $59 per month|
|BigCommerce||Businesses that want a builder that scales with them as they grow||$29 – $299+ per month|
|Squarespace||Businesses that want a website setup fast||$16 – $40 per month|
|Shift4Shop||Businesses that want more customization options||$29 – $229 per month|
|Square||Businesses that have a tight budget||$0 – $72 per month|
Price: $29 – $299 per month (14-day free trial available)
G2 rating: 4.4/5
First on our list of the best ecommerce website builders is Shopify. Shopify is one of the most well-known ecommerce website builders, but it’s also one of the most functional and easy to use to sell your products.
This option is excellent for your business if you need support while building your site. Shopify offers 24/7 support, so you can chat with Shopify experts and help troubleshoot any issues that arise as you work through learning how to sell on Shopify.
As for the platform itself, Shopify offers a drag-and-drop builder that enables you to build your website without knowing how to code, which makes it the best site builder for ecommerce companies that want an easy-to-use interface.
You can customize the colors, fonts, and visuals to create a beautiful site that emulates your brand’s unique style. To help enhance your site, you can use Shopify apps. Shopify apps enable you to add more ecommerce functionality to your store.
Make the most of these built-in features by researching website design tips for Shopify.
An important thing to note about Shopify is the transaction fees. When you use Shopify Payments, you’ll incur different fees based on your package type.
- Over 70 professional themes with free options available
- Mobile-responsive design that delivers a great customer experience
- Built-in search engine optimization (SEO) to help your pages rank in search
- Connected inventory to keep accurate numbers no matter where you sell
- Dashboard to track sales, audience behavior, and orders to market products better
Price: $27 – $59 per month
G2 rating: 4.2/5
The best online storefront builder for budget-conscious businesses is Wix. Wix is a versatile website builder that’s easy to use and can help you have a brand-focused website built fast.
This drag-and-drop website builder enables you to build a site that functions best for selling your products. You can have unlimited product collections on your Wix site, which means you never have to worry about going over any limits.
Once you create your site and launch it, you can use the Wix dashboard to monitor your performance. The Wix dashboard enables you to integrate data from multiple platforms, from eBay to Instagram to Amazon, so that you can track everything in one place.
One important thing to note about Wix is that they do not charge transaction fees like other website builders, hence why it’s the best ecommerce website builder for budget-focused businesses.
With no transaction fees and a lower monthly cost, Wix is golden for keeping your budget intact.
- Over 500 designer templates to build your site
- Secure payments from major credit card companies, PayPal, and more
- Custom shipping rules and automated taxes to make processing a breeze
- Built-in SEO to help your products rank better in search
Price: $29 – $299+ (15-day free trial available)
G2 rating: 4.2/5
With BigCommerce, you have a drag-and-drop builder that enables you to build your site how you want. You can also upload unlimited products, so you don’t have to worry about how many products you add.
One unique feature of BigCommerce that makes it one of the best ecommerce store builders is the checkout page. When you design your site, you can build a one-page checkout process, while other sites only allow you to create a two-page checkout. This one-page checkout design is a great way to boost conversions for your business.
The critical thing to note about BigCommerce is the revenue cap. Once you drive a certain level of revenue, you’ll have to pay more each month to maintain your site.
For example, once you reach $400,000 in sales with the Pro plan, you’ll pay an extra $150 each month for each additional $200,000 in sales. So, while BigCommerce does scale to grow with your business, it comes at an additional cost.
- Choice of payment gateway
- Automation and personalization to help you market your business at the right time
- Access to reporting tools, product ratings, and a built-in blog
- Access to features like cart abandonment emails, segmentation, and advanced SEO in higher tiers
- Selling across multiple channels like Facebook and Pinterest
Price: $16 – $40 per month (Free trial available)
G2 rating: 4.4/5
Squarespace is the best web builder for ecommerce companies who want a website fast because their templates require little editing. You can take their templates, implement your information, add your products, and launch your site.
This site builder is one of the best ecommerce website builders because it offers excellent tools you can add to your site to help deliver a better experience, like booking tools. You can also integrate numerous third-party extensions to help enhance your site.
- Connect to social media accounts to share content
- Access to tax tools, discount tools, and gift card creation
- Free custom domain for the first year
- SEO integration
Price: $29 – $229 per month (Free option available)
G2 rating: 3.8/5
If you’re looking for the best web builder for ecommerce with maximum customization, Shift4Shop is the answer. This ecommerce website builder enables you to customize your shop beyond what other site builders allow.
You can choose to use a template or start from scratch –– the latter option requires help from a web developer.
Shift4Shop enables you to customize multiple aspects of your business, including your checkout page. You can customize your checkout page to fit your customers’ needs best, so you can boost conversions for your business.
If you use Shift4Shop as your ecommerce website builder, you’ll also get access to numerous SEO and marketing tools to help you promote your site.
One unique thing to note about Shift4Shop is that they have a completely free, premium ecommerce option. You can build a fully functional ecommerce site with unlimited products for no cost. The only catch is that you must be a U.S. business and use the Shift4 Payments payment processer.
- No additional transaction fees
- Over 50 mobile-friendly themes
- Unlimited products, product variants, and bandwidth
- Ability to offer bulk discounts
Price: $0 – $72 (transaction fees apply)
G2 rating: 4.6/5
If you’re looking for an ecommerce website builder that’s good for your budget, Square is the solution for you. Square is a free website option that you can use to set up your ecommerce business website fast.
It’s a the best site builder for ecommerce if you already use a Square Point of Sale (POS) for checkout with your business.
Square doesn’t charge a monthly fee to have and maintain your site. The only fee you pay is 2.9% + $0.30 on every transaction.
You can opt to get a paid plan to get more features, but the free option has plenty of features to run your ecommerce store. If you opt to build on Square, you don’t need to know coding to set up your site. You can use one of their many templates to build a well-designed ecommerce storefront for your business.
- Auto import items from your Square POS system
- Connect to social media profiles and sell on those platforms
- Syncing between your brick-and-mortar and online inventory systems
- Unlimited product listings
- Build online store through Instagram posts
WebFX’s web design team –– the best ecommerce website builder for results
The best ecommerce web builders can help you build your site on your own and create something that represents your brand.
The best web builders for ecommerce businesses, though, isn’t a website –– it’s a team of web designers, like the ones at WebFX.
At WebFX, we have an award-winning design team that knows how to craft websites that help our clients thrive online. In the past five years, we’ve driven over $3 billion in revenue and handled over 12.9 million transactions.
Check out our extensive portfolio to see the sites we’ve designed for our clients! Ready to build an ecommerce site that drives sales and looks beautiful while doing it? Contact us online or call us today at 888-601-5359 to speak with a strategist about our ecommerce web design services!
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more