No matter who you are, there will likely come a time in your life when you need to choose a font or two. There are plenty of templates online for flyers, invitations, and virtually everything else you may want to create, but the fonts you choose can mean the difference between a final product that looks professional, and one that looks like it was made by a 4-year-old.
However, not all of us have a ton of experience (or any experience at all, for that matter) with graphic design, and it can be hard to pick fonts that convey the feeling and message that you want. And while a lot of the decision is subjective, these common mistakes can ruin your message, your aesthetics, and your chances of being taken seriously:
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Using fonts that clash with your message
Some fonts are versatile, while others evoke certain responses from readers. Be sure to choose fonts that don’t contradict or confuse your intended message.
Not knowing your serifs
Serifs are the short lines attached to the end of a stroke in some letters. Many designers to choose one serif font with one sans serif font.
Using too many fonts
Too many fonts can make even the most well-organized document feel cluttered. A good rule of thumb is to stick to two or three.
Using decorative fonts for body copy
Some fonts are best used as headlines, and others should be used for body content. This may seem like an arbitrary rule, but using decorate fonts for larger chunks of text can be extremely annoying (and possibly unreadable) to your readers.
Okay – so you’ve chosen the perfect font for your title. But what about your subtitle? Or the rest of the page? All of the fonts on your site or graphic don’t need to match perfectly, but they should at least work together.
On the other hand, fonts that are too similar don’t look good together, either. If fonts are barely distinguishable from one another, your readers may find them distracting. If you want a unified look, trying using the same font in a different weight.
Sure, a font might look cool – but can people actually read it? Always choose fonts that are clearly legible.