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The Best Online Review Management Companies for SMBs

Whether you’re a large or small enterprise, managing your online reviews and reputation is an important strategy to establish your brand image and grow your business. After all, 85% of consumers trust online reviews as much as personal recommendations.
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The world’s top online review management companies

Imagine a prospect researching your business online upon hearing about it for the first time. What will they find? Your online reviews must convince them that you’re a reputable business if you want to gain their trust. Below, you’ll find our top picks for review management companies that help you handle your online reputation.

#1 WebFX

Best for online review and reputation management services and software

  • Services: Online review management services, software, and support
  • Location: Harrisburg, Pennsylvania
  • Pricing: Starting at $125 / month
  • Employees: 500+
  • Clutch Rating: 4.9

#2 NetReputation

Best for reputation management for individuals

  • Services: Public relations, digital strategy, and review management
  • Location: Sarasota, Florida
  • Pricing: Starting at $1000 / project
  • Employees: 50 – 249
  • Clutch Rating: 5

#3 Reputation Defense Network

Best for removing false content

  • Services: Public relations, content marketing, content moderation services
  • Location: San Francisco, California
  • Pricing: Starting at $1000 / project
  • Employees: 10 – 49
  • Clutch Rating: 5

#4 Gadook

Best for repairing a brand’s damaged reputation

  • Services: Public relations, branding, content marketing
  • Location: Orlando, Florida
  • Pricing: Starting at $5000 / project
  • Employees: 2 – 9
  • Clutch Rating: 5

#5 Otter Public Relations

Best for handling all public relations and branding

  • Services: Public relations
  • Location: St. Petersburg, Florida
  • Pricing: Starting at $5000 / project
  • Employees: 10 – 49
  • Clutch Rating: 5

#6 Essential Content

Best for crisis management and stakeholder engagement

  • Services: Public relations and content marketing
  • Location: Salford, United Kingdom
  • Pricing: Starting at $1000 / project
  • Employees: 2 – 9
  • Clutch Rating: 4.9

Learn more about the best online review management service providers

Learn why these online review management companies made our list of the best online review management service providers below:

#1 WebFX

stars stars stars stars half stars
4.9
Best for online review and reputation management services and software
Services

Online review management services, software, and support

Location

Harrisburg, Pennsylvania

Pricing

Starting at $125 / month

Employees

500+

webfx logo Reviews

on Clutch

Why We Picked Them

Biases aside, we added our multi-awarded company to this list. After all, we’re a full-service digital marketing agency that Clutch named as the Top B2B Company in 2021. Our over 1,100 customers’ testimonials also back the results we deliver for our clients.

We offer online reputation management services and software that help businesses like yours earn more reviews. As a result, you gain more sales and satisfied customers.

Our online management software, ReviewAccelerationFX, is integrated into our proprietary growth platform called MarketingCloudFX, so you can quickly check on your online review management dashboard.

If you’re also subscribed to our other digital marketing services, you can view revenue and other data that the services bring to your business.

So, how does WebFX’s winning online review management service work? Here’s an overview:

  1. We learn your business, industry, and goals to deliver personalized services and strategies that deliver results.
  2. We upload your contacts to MarketingCloudFX to reach out to your clients.
  3. Our strategists send out personalized email surveys, which adapt to different responses. A customer satisfied with your product or service will receive a different follow-up email from a customer with a negative experience.
  4. Our reputation management experts develop a schedule for your email surveys.
  5. We review your results and encourage you to view them in MarketingCloudFX.
A WebFX employee on a call at their desk with a blue bubble saying insights from our experts

#2 NetReputation

stars stars stars stars stars
5
Best for reputation management for individuals
Services

Public relations, digital strategy, and review management

Location

Sarasota, Florida

Pricing

Starting at $1000 / project

Employees

50 – 249

NetReputation logo Reviews

on Clutch

Why We Picked Them

Founded in 2014, NetReputation is an online reputation management company for businesses and individuals. NetReputation’s specialists “remove, suppress, repair, and monitor” their clients’ online presence.

NetReputation offers the following solutions for individuals:

  • Content removal: NetReputation can wipe off harmful articles, blogs, reviews, images, videos, and social media content from the web.
  • Reputation management: NetReputation’s personal reputation management solution does search results repair. Clients gain a positive online image, helping them achieve their personal and professional goals.
  • Reputation monitoring: Scouring the web and social media for your name, NetReputation’s tool provides real-time tracking and social listening. This feature enables individuals and businesses to manage threats on their image before they escalate into harmful online content on their reputation.
  • Internet privacy: Internet privacy protection removes your personal information on the web, preventing data brokers from selling your information.
  • Wikipedia page solutions: Need help creating, editing, and safeguarding your Wikipedia page? NetReputation offers Wikipedia page solutions, so a team of professionals can take care of your Wikipedia content.

#3 Reputation Defense Network

stars stars stars stars stars
5
Best for removing false content
Services

Public relations, content marketing, content moderation services

Location

San Francisco, California

Pricing

Starting at $1000 / project

Employees

10 – 49

Reputation Defense Network logo Reviews

on Clutch

Why We Picked Them

Turn to Reputation Defense Network if you need help permanently removing false and damaging content about your business. This reputation agency can delete the following for you:

  • Defamatory content
  • Complaint sites
  • Revenge sites
  • Negative publicity
  • Fake profiles
  • Damaging blog posts and webpages

Reputation Defense Network doesn’t have an upfront cost, and they only charge you once they’ve permanently deleted online content that defames your business.

The company also values transparency with its customers. If the Reputation Defense Network team finds that their customer needs further help, they tell their client if they can help or not.

#4 Gadook

stars stars stars stars stars
5
Best for repairing a brand’s damaged reputation
Services

Public relations, branding, content marketing

Location

Orlando, Florida

Pricing

Starting at $5000 / project

Employees

2 – 9

gadook Reviews

on Clutch

Why We Picked Them

If your branded search keywords return pages that are damaging to your business, you can turn to Gadook, a reputation management agency that specializes and rebuilding a brand’s reputation after negative publicity or controversy.

Using white-glove strategies, Gadook helps your business improve its reputation by making positive content more prominent online. In addition, their experts also scour the web for harmful content about your brand and removes them.

 

#5 Otter Public Relations

stars stars stars stars stars
5
Best for handling all public relations and branding
Services

Public relations

Location

St. Petersburg, Florida

Pricing

Starting at $5000 / project

Employees

10 – 49

Otter Public Relations logo Reviews

on Clutch

Why We Picked Them

If you struggle with maintaining your brand’s image, or you want to focus more on it, Otter Public Relations is a great option. While they mainly focus on public relations, they also handle poor reviews and review management.

Their team includes 35+ publicists and specialists who know how to maintain the ideal brand image. They can assist with everything from negative reviews and crisis management to media relations and brand presence.

#6 Essential Content

stars stars stars stars half stars
4.9
Best for crisis management and stakeholder engagement
Services

Public relations and content marketing

Location

Salford, United Kingdom

Pricing

Starting at $1000 / project

Employees

2 – 9

Essential Content logo Reviews

on Clutch

Why We Picked Them

Essential Content is a multi-faceted company that handles all aspects of review and reputation management. Their primary services are public relations and content marketing, but they handle a wide range of services within those realms.

According to their website, many of their services are preventive to keep your company’s reputation in check. They prevent large issues or scandals and make sure all of your customers have a positive impression of your company.

FAQs About the Best Online Review Management Companies

Want to learn more about the details of review management? Check out our FAQ, which covers some common questions businesses have about finding and hiring a review management company!

How did you build this list of the top review management companies?

Great question! To build this list of the best review management companies, we considered a few different factors.

First, we looked for companies across the globe to give a complete look at review management services around the world.

We also considered companies with high reviews and results on sites like Clutch and Google Reviews. We looked through client comments and opinions to see what companies provided the best service across the board.

Finally, we considered their deliverables, cost, and company size to find the top choices for businesses like yours.

What is an online review management company?

An online review company is any businesses that monitors, earns, and responds to reviews on behalf of another business. They handle all aspects of earning and improving reviews to help build their clients’ reputation online.

What services do review management companies offer?

Since online review management focuses on maintaining your reputation, they offer many services related to doing so. Here are a few services that you can find with most agencies:

  • Continuous monitoring of online reviews across platforms
  • Catching and responding to negative reviews
  • Reaching out to customers to earn more reviews
  • Connecting with dissatisfied customers to improve reviews

How do I pick a reputation management company?

Each business has unique needs for reputation management services. Here’s how to choose the best reputation management companies to put on your shortlist:

1. Identify your needs

Before researching the top online review management agencies, it’s best to determine your company’s needs and priorities regarding reputation management.

Do you need to get customers to write glowing reviews about your business and offerings? Or do you need help managing your reputation online after a crisis?

Identifying your priorities will help you narrow down your choices.

2. Make a shortlist of companies that can address your needs

Once you’ve identified your needs, you can shortlist reputation management agencies that serviced other businesses in your industry. This way, you’re working with companies familiar with your industry and the challenges businesses like yours face.

You can also consider agencies that have expertise in the services you need. For example, if you’re in the healthcare or hospitality business, you most likely need positive reviews to gain your prospects’ trust.

Look for the top online review management agencies that can help you earn more reviews. You can also consult a full-service digital agency like WebFX. Our reputation management services can help improve your business’s credibility among Internet users.

3. Research companies by reading customer reviews and reviewing their online presence

Make sure the agency you’re hiring to manage your reputation is trustworthy. Read customer reviews and look for social proof on their website.

Do they have case studies and customer testimonials on their site? Read through them and find out what their customers say about their services and strategies.

Make sure they use white-glove strategies to uplift the reputation of their clients. You’d want your agency to use only ethical methods to improve your reputation, as black-hat strategies may backfire and hurt your business!

4. Find out if you and the company have good communication and culture fit

Before hiring a reputation management company, you must also evaluate if the two of you have a good communication and culture fit.

Get to know their team and culture and see how comfortable it is for your team to work with them. Do you have shared values? Do they show interest in understanding your pain points and are keen on helping you achieve your goals? Observe the team dynamics during your first few meetings.

At WebFX, we take time to understand our clients’ businesses, industries, needs, and challenges. We strive not only to hit metrics that improve your reputation, but to also deliver results that grow your bottom line.

5. Make sure the company has a detailed plan

Transparency is important in your working relationship with your online review management agency. What strategies will they use to help you address your needs?

Make sure your partner provides a detailed strategic plan for your business. If parts of the strategies are unclear to you, ask them to clarify them. You want to ensure they won’t implement band-aid solutions to improve your online reputation.

See what it’s like to work with a top online review management company

Monitoring reviews about your business online and managing your reputation can help you gain the trust of your prospects and improve your relationship with your customers. If you want to work only with the best reputation management companies, consider WebFX.

We’re an award-winning full-service digital marketing agency that offers reputation management services. With over 28 years of experience in more than 200+ industries, WebFX can craft winning reputation management strategies that can help you attract prospects and gain their trust.

Browse our online review management services to determine which suits your business. You can also contact us online or call us at 888-601-5359 to speak with a strategist to discuss your needs!

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