The Best Online Review Management Companies for SMBs

WebFX

Best for: Online review and reputation management services and software
Average Clutch rating (April 2023): 4.9
Reviews: https://clutch.co/profile/webfx
Location: Harrisburg, Pennsylvania

Biases aside, we added our multi-awarded company to this list. After all, we’re a full-service digital marketing agency that Clutch named as the Top B2B Company in 2021. Our over 1000 customers’ testimonials also back the results we deliver for our clients.

We offer online reputation management services and software that help businesses like yours earn more reviews. As a result, you gain more sales and satisfied customers.

Our online management software, ReviewAccelerationFX, is integrated into our proprietary growth platform called MarketingCloudFX, so you can quickly check on your online review management dashboard.

If you’re also subscribed to our other digital marketing services, you can view revenue and other data that the services bring to your business.

So, how does WebFX’s winning online review management service work? Here’s an overview:

1. We learn your business, industry, and goals to deliver personalized services and strategies that deliver results.
2. We upload your contacts to MarketingCloudFX to reach out to your clients.
3. Our strategists send out personalized email surveys, which adapt to different responses. A customer satisfied with your product or service will receive a different follow-up email from a customer with a negative experience.
4. Our reputation management experts develop a schedule for your email surveys.
5. We review your results and encourage you to view them in MarketingCloudFX.

NetReputation

Best for: Reputation management for individuals
Average Clutch rating (April 2023): 4.9
Reviews: https://clutch.co/profile/net-reputation
Location: Sarasota, Florida

Founded in 2014, NetReputation is an online reputation management company for businesses and individuals. NetReputation’s specialists “remove, suppress, repair, and monitor” their clients’ online presence.

NetReputation offers the following solutions for individuals:

• Content removal: NetReputation can wipe off harmful articles, blogs, reviews, images, videos, and social media content from the web.
• Reputation management: NetReputation’s personal reputation management solution does search results repair. Clients gain a positive online image, helping them achieve their personal and professional goals.
• Reputation monitoring: Scouring the web and social media for your name, NetReputation’s tool provides real-time tracking and social listening. This feature enables individuals and businesses to manage threats on their image before they escalate into harmful online content on their reputation.
• Internet privacy: Internet privacy protection removes your personal information on the web, preventing data brokers from selling your information.
• Wikipedia page solutions: Need help creating, editing, and safeguarding your Wikipedia page? NetReputation offers Wikipedia page solutions, so a team of professionals can take care of your Wikipedia content.

Reputation Defense Network

Best for: Removing false content
Average Clutch rating (April 2023): 5.0
Reviews: https://clutch.co/profile/reputation-defense-network
Location: San Francisco, California

Turn to Reputation Defense Network if you need help permanently removing false and damaging content about your business. This reputation agency can delete the following for you:

• Defamatory content
• Complaint sites
• Revenge sites
• Negative publicity
• Fake profiles
• Damaging blog posts and webpages

Reputation Defense Network doesn’t have an upfront cost, and they only charge you once they’ve permanently deleted online content that defames your business.

The company also values transparency with its customers. If the Reputation Defense Network team finds that their customer needs further help, they tell their client if they can help or not.

Gadook

Best for: Repairing a damaged brand’s reputation
Average Clutch rating (April 2023): 5.0
Reviews: https://clutch.co/profile/gadook-5-star-reputation
Location: Orlando, Florida

If your branded search keywords return pages that are damaging to your business, you can turn to Gadook, a reputation management agency that specializes and rebuilding a brand’s reputation after negative publicity or controversy.

Using white-glove strategies, Gadook helps your business improve its reputation by making positive content more prominent online. In addition, their experts also scour the web for harmful content about your brand and removes them.

How to choose the best online review management agency for your business

Each business has unique needs for reputation management services. Here’s how to choose the best reputation management companies to put on your shortlist:

1. Identify your needs

Before researching the top online review management agencies, it’s best to determine your company’s needs and priorities regarding reputation management.

Do you need to get customers to write glowing reviews about your business and offerings? Or do you need help managing your reputation online after a crisis?

Identifying your priorities will help you narrow down your choices.

2. Make a shortlist of companies that can address your needs

Once you’ve identified your needs, you can shortlist reputation management agencies that serviced other businesses in your industry. This way, you’re working with companies familiar with your industry and the challenges businesses like yours face.

You can also consider agencies that have expertise in the services you need. For example, if you’re in the healthcare or hospitality business, you most likely need positive reviews to gain your prospects’ trust.

Look for the top online review management agencies that can help you earn more reviews. You can also consult a full-service digital agency like WebFX. Our reputation management services can help improve your business’s credibility among Internet users.

3. Research companies by reading customer reviews and reviewing their online presence

Make sure the agency you’re hiring to manage your reputation is trustworthy. Read customer reviews and look for social proof on their website.

Do they have case studies and customer testimonials on their site? Read through them and find out what their customers say about their services and strategies.

Make sure they use white-glove strategies to uplift the reputation of their clients. You’d want your agency to use only ethical methods to improve your reputation, as Blackhat strategies may backfire and hurt your business!

4. Find out if you and the company have good communication and culture fit

Before hiring a reputation management company, you must also evaluate if the two of you have a good communication and culture fit.

Get to know their team and culture and see how comfortable it is for your team to work with them. Do you have shared values? Do they show interest in understanding your pain points and are keen on helping you achieve your goals? Observe the team dynamics during your first few meetings.

At WebFX, we take time to understand our clients’ businesses, industries, needs, and challenges. We strive not only to hit metrics that improve your reputation, but to also deliver results that grow your bottom line.

5. Make sure the company has a detailed plan

Transparency is important in your working relationship with your online review management agency. What strategies will they use to help you address your needs?

Make sure your partner provides a detailed strategic plan for your business. If parts of the strategies are unclear to you, ask them to clarify them. You want to ensure they won’t implement band-aid solutions to improve your online reputation.