5 Ways to Increase Email Subscribers
Email marketing allows you to reach current and potential customers right in their inboxes. And you can provide them with important information about your business, products, and services.
Despite popular belief, email marketing is one of the best methods of advertising. Email has the potential to bring in $44 for every $1 you spend an ROI of 4400%!
One of the hardest parts of email marketing is getting subscribers. How do you get people to join your email list without being too pushy?
Keep reading to learn five ways you can earn more email subscribers, or give us a call today at 888-601-5359 to speak with a specialist!
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1. Add email signup forms to your website
One of the best ways to attract new email subscribers is to add email signup forms to your website. If people are already browsing your site, there’s a good chance they are interested in receiving information from your business. In fact, 61% of consumers enjoy getting weekly promotional emails.
Your website is one of the best avenues to encourage people to sign up for your emails. Website visitors are already interested in what you have to offer, so encouraging them to sign up for your email updates is a great next step.
There are a few things to remember when you’re utilizing email on your website:
First, you need to decide where to place email signup forms on your site. You can have multiple email signups on a page for different things, but it is best to have at least one consistent email signup across all pages.
By maintaining a consistent placement, people will always know where to go to sign up. They may see the email signup bar initially and not sign up. After browsing through your site more, they may want to learn more, and they will know exactly where to look to sign up for your emails.
The most popular place to put an email signup is in the header or footer of your site. This is a great option to seamlessly integrate it into your design.
If you want to take a more noticeable approach for some of your pages, you can use a pop-up email box. It doesn’t need to be one that covers the main part of the text. You can put a small pop-up box at the corner of the window to encourage people to sign up.
You can also place an email signup at the bottom of your blog posts to entice people to sign up and see more.
Make the process simple
The last thing someone wants to do is enter a bunch of information to sign up for emails. Some email signup forms will make you type in your first name, last name, email address, birthday, and other information.
When you ask for an abundance of information, it deters people from signing up. They don’t want to put in a ton of information to sign up for emails.
Make your signup process as simple as possible. The easiest way to do this is to create a call to action (CTA) button (e.g. “Sign me up!”) that allows people to type in their email and press enter. It should be that simple.
Optimize your signup forms to fit each type of page
One of the most important things to remember is the user intent. Why is somebody on this particular page? What would entice them to sign up for emails?
If you pay attention to user intent, you’ll be able to create email signups on each page that encourage people to sign up.
You can have your generic “sign up to receive A, B, and C today” email signup in the same spot on your page. Then you can have other specialized email signup forms. For example, you can encourage people to sign up to receive information about blog posts or exclusive content.
It is best to tailor your additional email signups to fit each page. If you’re an HVAC company, you wouldn’t try to get people to sign up for information about air conditioning if they are on your heating services page. You need to create relevant email signup forms that encourage people to subscribe.
Many companies use incentives to convince people to sign up for emails.
One of the most effective incentives is coupons. Many ecommerce businesses will include an offer like “get ‘this percentage’ off your first order!” next to their email sign up. If people are interested in the products on your site and want to receive a discount, they will be more likely to sign up for your emails to receive the promotion.
If you aren’t an ecommerce business, it takes a little more work to come up with creative ways to entice people to sign up for emails. One of the best ways is offering exclusive content, guides, or newsletters. For instance, you can create custom guides and require people to enter their email addresses to download the content.
This exclusive information will entice people to sign up because they know they won’t find it anywhere else. Incentives are a practical way to get people to sign up for your email list.
2. Use search engine optimization (SEO) to drive people to signup pages
Search engine optimization (SEO) is a great way to drive people to email signup pages. SEO is the process of boosting your website’s ranking in search engine results.
By boosting your site’s rankings for keywords and phrases related to your business, more people will be able to find your company online. When people find your business through relevant searches, they will visit your website. And if they like what they see on your website, they will be inclined to sign up for emails to receive more information.
By utilizing SEO, you drive more relevant traffic to your website — people who are most likely to convert. These people will be more likely to sign up for your emails because of their interest and desire to learn more.
3. Use pay-per-click (PPC) to link to landing pages with email signups
Pay-per-click (PPC) advertising is another great way to drive relevant traffic to your website and landing pages that encourage people to sign up for your emails.
PPC ads are paid advertisements that appear at the top of the search results above the organic listings. These advertisements work on a bidding system. You choose the keywords you want to trigger your ads and set a maximum bid.
Then, if your bid is among the highest, your ad will appear at the top of search results when a user searches the keyword or phrase you selected.
PPC is a great option for driving relevant traffic to your website. In fact, 65% of all high-intent searches result in someone clicking on a PPC advertisement. With PPC, you will attract more interested site visitors that will want to sign up for your emails.
4. Add a signup option to your social media accounts
If you are utilizing social media, this is a great opportunity to entice people to sign up for emails. Platforms like Facebook, Twitter, Instagram, and LinkedIn offer many opportunities for your business to gain subscribers.
People will like or follow your social media pages if they like your business or if they are interested. By following your account, they can see updates. They can see whatever you choose to post on your pages.
This is a great opportunity to post about joining the email list. If you are using promotions, you can post it on your social media page and tell people to sign up for the emails to receive the promotion.
Social media also enables you to link back to your website. Whether you include it in a post or your “about us” section, visitors can always find your website.
You can drive your social media traffic to your website to join the email list. This is a great way for you to reach people who may only follow your business on social media. Your business can use these platforms to drive people to your website to sign up for emails.
5. Create content to entice people to sign up
Content enables you to drive relevant traffic to your website. People constantly seek out information online, and they use blogs, videos, and other methods to obtain it.
No matter your business, content marketing is extremely valuable. And you can garner more email subscribers by adding content to your marketing plan.
The content you create should be relevant to your business and industry. For example, if you own a plumbing business, your content may contain advice on how to fix a leaky pipe.
If you have a blog, you can entice people to sign up to emails when you create new blog posts. When people like the content you create, they will be more inclined to sign up for your emails.
WebFX can help you earn more email subscribers
It takes time and effort to build your email subscriber list, and WebFX can help. We are a full-service digital marketing company that has years of experience with email marketing.
Our team of 450+ experts are dedicated to earning you the highest possible ROI for your email campaigns. We take the time to get to know your business and your goals.
Not only do we create unique plans, but we tell you how much your plan will cost. Other companies hide their prices, but we don’t believe in that. We want you to have all the information you need to make the best decision for your business, so you’ll always know the cost up front.
If you’re ready to learn more about how you can increase your email subscribers, contact us today to speak with a strategist!