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If your services and current marketing strategies are similar to your competitors’, it may be challenging to generate interest in your services and differentiate your architectural firm. However, you can use lead generation strategies to make your firm stand out and establish yourself as authoritative and knowledgeable. Read on to learn more about lead generation as a digital marketing strategy for architecture firms

What is lead generation?

Lead generation is the process of creating interest in your services. Your company gathers “leads” when potential clients take active steps toward working with you. When becoming a lead, a person might:

  • Fill out your online contact form.
  • Request a PDF download from your website. 
  • Sign up for your email newsletter after reading a blog post.
  • Comment on one of your social media posts requesting additional information. 

Not all leads are at the same point in their journey. For example, a school that wants to hire an architect to build an additional wing might give their email address to access a PDF with more information. On the other hand, someone who’s previously worked with architects and is looking for a new partner may request a quote or fill out a contact form. 

When creating a lead generation strategy, you should aim to cater to both these audiences and everyone in between. 

5 lead generation strategies for architecture firms

Consider these lead generation strategies to create more interest in your architecture firm:

1. Make your website’s blog authoritative

Blogs provide an excellent opportunity for potential clients to get to know your company better and for you to solidify your brand voice. Writing blog posts is a fantastic way to generate leads since you can finish them by encouraging the reader to take further action, such as filling out a contact form. However, you can take it a step further by honing your tone. 

Using authoritative language to establish yourself as an expert in your field helps you stand out from the competition and increases trust in your company and services. When people feel like they can trust your company, they may feel more compelled to take action that would qualify them as a lead. 

2. Provide additional content for more information

Your blog is one example of content marketing — the practice of publishing original content on your website. As an architecture firm, providing additional resources for potential clients is a great way to encourage leads. You may consider offering:

  • Free webinars.
  • Downloadable books, brochures, and PDFs.
  • Newsletters.
  • Case studies. 
  • Infographics. 

You can generate leads through these resources by requiring people to enter their email addresses to access them. This way, you can share detailed information while growing your email lists. 

3. Take a personalized approach to your email lists

Email is a classic strategy for lead generation. Email marketing allows you to communicate with potential and current clients and send content tailored to each segment’s specific interests or concerns. 

For example, a person may join a webinar that discusses considerations for adding wings to an educational building. You may send this lead an email with photos from projects you’ve worked on for schools and other educational institutions to encourage further engagement. 

Whatever you choose to send, make sure to keep the information valuable so that people do not unsubscribe from your emails. Remember to only email people who have opted into your services, or else they may mark your emails as spam. 

4. Share completed project photos on social media

Another place to share product photos is on social media. Visual platforms like Instagram may be your best option since architecture is such a visual field. In addition to posting photos of projects, you can use social media to:

  • Advertise upcoming webinars and online events.
  • Introduce followers to your staff and team.
  • Announce new partnerships. 
  • Share industry trends. 

You can use a mix of media on your accounts, including images, videos, and infographics, to engage audiences and encourage them to follow, comment, like, and share your content. Also, don’t forget to include your website link in your bio so people can easily access it from your social media profiles. 

5. Optimize your website for SEO

Search engine optimization (SEO) is a crucial part of lead generation. SEO is the process of adjusting aspects of your website to help it show up in relevant search results. Doing this means when someone uses search terms related to your company — like “architects near me” — your company’s website will appear near the top of the search results. 

With an effective SEO strategy, you’ll generate leads by appealing directly to your target audience when they’re active. 

Consider the following tips for lead generation SEO: 

  • Earn authoritative links: To build credible links, you’ll have to establish yourself as trustworthy to encourage other sites to link to your content. When this happens, Google will place you higher in search results. 
  • Research long-tail keywords: Long-tail keywords mimic detailed search queries. While they have a lower search volume than short keywords, they also have lower competition and higher conversion rates. For example, you can target long-tail over short-tail keywords by targeting “what to look for in an architect” rather than “architect.” Long-tail keywords can guide people interested in your services toward your site. 
  • Talk results: Potential clients — especially those looking for architecture services — are interested in results. Consider using numbers so clients know how well you deliver results, not just that you say you can. 

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

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WebFX provides top-notch lead generation and SEO services for architecture firms

If you’re looking for lead generation and SEO services for your architecture firm, look no further than WebFX. We’ve earned nearly 24 million leads for clients in the last five years and we can help your company earn leads, too. 

To learn how we can help you generate more leads for your company and increase business, contact us online or call 888-601-5359 today! 

We Drive Results for Architecture Companies

  • Data-driven decision making that’s generated $3B in revenue for clients
  • Dedicated account manager backed by 500+ digital experts

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