As more customers search online for companies to buy from, digital marketing strategies are becoming critical for businesses like yours.
If you run a window and door company, you should market yourself online to drive more results for your business. With the multitude of platforms available, though, you might be wondering where to start. This guide has you covered!
Keep reading to learn how to leverage digital marketing for window and door companies, or request a proposal to hear how our digital marketing services grow businesses like yours.
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How do you market a window and door company online?
To market your window and door company online, you’ll need to understand multiple digital marketing strategies and how they can benefit your business. These strategies include:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design
- Social media marketing
- Email marketing
- Content marketing
At its core, digital marketing for window and door companies focuses on inbound marketing. With this methodology, you draw leads to you instead of going out and approaching them directly, as you would with outbound marketing.
With inbound marketing, you create valuable content that communicates why your window and door company is the best choice for your audience, then publish that content on the platforms your audience uses.
Are you targeting homeowners? Find the terms they search for in Google and the social platforms they use so you can reach them where they spend their time.
At WebFX, we’re a full-service digital marketing agency with experience in 154 industries. We offer digital marketing services for window and door companies in each of the above areas, with a holistic campaign tailored to your business’s needs.
Ready to dive into each window and door online marketing strategy? Check out how these digital marketing tactics will drive more leads for your business!
SEO for window and door contractors
When you search for something in Google, how often do you stick to the first few results — or, at most, the first page of results? If you answered, “very often,” you wouldn’t be alone. Most users only look at the first page results.
This user behavior means your website needs to appear at the top of the results for search terms, or keywords, related to your business. SEO is the process of optimizing your pages to appear higher in these search results.
To accomplish that goal, an SEO agency like WebFX will:
- Conduct keyword research for your industry
- Optimize your site’s back-end for technical SEO
- Create content and employ on-page SEO best practices
- Engage in link-building practices for off-page SEO
We also offer local SEO services to tailor your marketing for your business’s needs. This digital marketing strategy for window and door companies focuses on driving more leads from searchers near you. After all, most of your qualified leads will live nearby.
A local SEO strategy from WebFX includes tactics like:
- Claiming your Google Business Profile
- Managing online reviews for your company
- Making your location clear on your site
- And more
PPC for window and door contractors
Closely related to SEO is PPC, or search engine marketing. Have you ever searched for something and found ads at the top of the results?
Businesses pay for that placement through search engine marketing. When used together, PPC and SEO help your window and door company dominate the search results.
PPC also works well for generating quick results. While SEO is a long-term process that requires patience, PPC can make an impact almost immediately.
When you work with a full-service digital marketing agency like us, your strategist will optimize your SEO and PPC campaigns to help you continually achieve the highest return on investment (ROI) from both strategies.
Web design for window and door contractors
The previous window and door online marketing strategies point users to your website. So, make sure you have a high-quality website for them to appreciate!
Many businesses might not consider web design a critical piece of marketing, but design informs 94% of your visitors’ first impressions.
If you plan to invest in digital marketing for window and door companies, you should also design your website to convert those leads.
What might a robust design look like for your business? Web design for window and door companies might include:
- Clear location and contact information
- User-friendly and accessible contact form
- Multimedia-friendly pages that showcase your past installations
At WebFX, our experts create custom designs that align with your branding and work for your industry. We’ll develop a window and door website that impresses visitors and convinces them to convert.
Social media marketing for window and door contractors
If you want to reach homeowners where they spend much of their time online, social media for window and door companies is a noteworthy option. For a robust social media marketing strategy for your business, you should consider:
- Who your target audience is: Are you targeting new homeowners, landlords, or home renovation contractors?
- What platforms your audience uses
- Which types of social media content align with your business: For example, you could use videos to showcase product demos and pictures to show the doors and windows you’ve installed.
Window and door social media includes organic content — the posts you make on your profile — and paid ads. At WebFX, we offer both services so you can choose which best aligns with your business goals and budget.
VIEW OUR SOCIAL MEDIA SERVICES
Email marketing for window and door contractors
Let’s say you’ve generated leads for your window and door company, but you need to nurture them into customers. Email marketing serves as an excellent lead nurturing strategy for many businesses.
How do you engage in email marketing? Once you’ve attracted leads to your site, encourage them to sign up for your email list. After they’ve signed up, send them more in-depth and personalized content that guides them down the sales funnel.
This long-term relationship-building strategy can prove effective in building trust. After all, when someone hires a company to install a new door or windows in their home, they want a reliable, professional contractor.
VIEW OUR EMAIL MARKETING SERVICES
Content marketing for window and door contractors
Content is the driving force behind each digital marketing strategy for window and door companies. Want to land at the top of the search results? You’ll need valuable website content to start. Looking to grow your social media following? Content is key.
With content marketing, you can:
- Answer your audience’s questions
- Position your company as an authority in the home repair industry
- Communicate why homeowners should choose you for their window and door needs
- Create different types of content for each stage of the sales funnel
- Encourage and persuade readers to convert
Content marketing for window and door companies includes many formats, such as:
- Web articles
- Case studies
- Social media posts
- And more
To create effective content, you need a thorough understanding of your target customer and how to write, design, or film your chosen content type. As a result, content marketing can be time-consuming for busy contractors.
When you partner with an agency like WebFX, we’ll craft a data-driven content marketing strategy to drive more results for your company. Our team includes expert designers, copywriters, and videographers to meet all your window and door content needs.
VIEW OUR CONTENT MARKETING SERVICES
Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.
Grow your business with digital marketing for window and door companies
Are you ready to invest in digital marketing services for window and door companies? Partner with a full-service digital marketing agency to receive all the strategies you need under one roof.
Because we offer a complete set of digital marketing tactics, you can spend less time coordinating with multiple agencies and more time selling and installing beautiful doors and windows. You’ll receive a dedicated account manager to make all your communications with us quick and easy.
Our 500+ digital marketing experts have leveraged data-backed marketing strategies to drive 7.8 million leads and $3 billion in revenue for our clients. Between our attentive, personalized service and results-oriented approach, it’s no surprise that we have a 4.9 Clutch rating from our clients.
Ready to grow your window and door company with digital marketing? Call us at 888-601-5359 or request a free proposal today!
Table of Contents
- How do you market a window and door company online?
- SEO for window and door contractors
- PPC for window and door contractors
- Web design for window and door contractors
- Social media marketing for window and door contractors
- Email marketing for window and door contractors
- Content marketing for window and door contractors
- Grow your business with digital marketing for window and door companies
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