Data-Driven Digital Marketing for Window and Door Companies

When you search for something in Google, how often do you stick to the first few results — or, at most, the first page of results? If you answered, “very often,” you wouldn’t be alone. Most users only look at the first page results.

This user behavior means your website needs to appear at the top of the results for search terms, or keywords, related to your business. SEO is the process of optimizing your pages to appear higher in these search results.

To accomplish that goal, an SEO agency like WebFX will:

• Conduct keyword research for your industry
• Optimize your site’s back-end for technical SEO
• Create content and employ on-page SEO best practices
• Engage in link-building practices for off-page SEO

We also offer local SEO services to tailor your marketing for your business’s needs. This digital marketing strategy for window and door companies focuses on driving more leads from searchers near you. After all, most of your qualified leads will live nearby.

A local SEO strategy from WebFX includes tactics like:

• Claiming your Google Business Profile
• Managing online reviews for your company
• Making your location clear on your site
• And more

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Closely related to SEO is PPC, or search engine marketing. Have you ever searched for something and found ads at the top of the results?

Businesses pay for that placement through search engine marketing. When used together, PPC and SEO help your window and door company dominate the search results.

PPC also works well for generating quick results. While SEO is a long-term process that requires patience, PPC can make an impact almost immediately.

When you work with a full-service digital marketing agency like us, your strategist will optimize your SEO and PPC campaigns to help you continually achieve the highest return on investment (ROI) from both strategies.

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The previous window and door online marketing strategies point users to your website. So, make sure you have a high-quality website for them to appreciate!

Many businesses might not consider web design a critical piece of marketing, but design informs 94% of your visitors’ first impressions.

If you plan to invest in digital marketing for window and door companies, you should also design your website to convert those leads.

What might a robust design look like for your business? Web design for window and door companies might include:

• Clear location and contact information
• User-friendly and accessible contact form
• Multimedia-friendly pages that showcase your past installations

At WebFX, our experts create custom designs that align with your branding and work for your industry. We’ll develop a window and door website that impresses visitors and convinces them to convert.

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If you want to reach homeowners where they spend much of their time online, social media for window and door companies is a noteworthy option. For a robust social media marketing strategy for your business, you should consider:

• Who your target audience is: Are you targeting new homeowners, landlords, or home renovation contractors?
• What platforms your audience uses
• Which types of social media content align with your business: For example, you could use videos to showcase product demos and pictures to show the doors and windows you’ve installed.

Window and door social media includes organic content — the posts you make on your profile — and paid ads. At WebFX, we offer both services so you can choose which best aligns with your business goals and budget.

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Let’s say you’ve generated leads for your window and door company, but you need to nurture them into customers. Email marketing serves as an excellent lead nurturing strategy for many businesses.

How do you engage in email marketing? Once you’ve attracted leads to your site, encourage them to sign up for your email list. After they’ve signed up, send them more in-depth and personalized content that guides them down the sales funnel.

This long-term relationship-building strategy can prove effective in building trust. After all, when someone hires a company to install a new door or windows in their home, they want a reliable, professional contractor.

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Content is the driving force behind each digital marketing strategy for window and door companies. Want to land at the top of the search results? You’ll need valuable website content to start. Looking to grow your social media following? Content is key.

With content marketing, you can:

• Answer your audience’s questions
• Position your company as an authority in the home repair industry
• Communicate why homeowners should choose you for their window and door needs
• Create different types of content for each stage of the sales funnel
• Encourage and persuade readers to convert

Content marketing for window and door companies includes many formats, such as:

• Videos
• Blogs
• Web articles
• Case studies
• Social media posts
• Infographics
• And more

To create effective content, you need a thorough understanding of your target customer and how to write, design, or film your chosen content type. As a result, content marketing can be time-consuming for busy contractors.

When you partner with an agency like WebFX, we’ll craft a data-driven content marketing strategy to drive more results for your company. Our team includes expert designers, copywriters, and videographers to meet all your window and door content needs.