A crucial aspect of running a successful country club is attracting and nurturing qualified leads. Your club depends on a steady flow of new business and satisfied customers to thrive.
How do you attract qualified leads? There are plenty of helpful, results-yielding lead generation strategies. You might even be familiar with some, including email marketing, social media marketing, and pay-per-click advertising.
In addition to these tried and true country club marketing strategies, we’ve compiled a list of cost-effective ways to attract leads, capture their information, and turn them into happy club members.
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1. Leverage the power of content marketing
Your club website is your business’s online presence. You’ve included the basics, like an “About Us” page, some FAQs, and photos and videos of your club’s facility and grounds. Why stop there?
Your country club’s website will become an industry-leading content hub of informational blog posts, guides, and instructional videos. Your content should target members, sports enthusiasts, couples, and anyone else who wishes to use or rent your facilities.
Creating high-quality, free content sets your club apart as an industry thought leader, and it effortlessly shifts leads from the top of your sales funnel to the middle or bottom. The lower someone is in your sales funnel, the better — qualified, warm leads are more likely to convert to club members.
Best of all? Content marketing costs an average of 62% less than traditional marketing. Inbound marketing also generates 54% more leads than outbound marketing, or paid advertising.
2. Use CTAs and contact forms throughout your website content
Your website should encourage leads to request information. If you’ve nurtured leads with high-quality content, you’ve done the hard part. Now, use call-to-actions (CTAs) and contact forms to capture their contact information, like their email address or phone number, and seal the deal.
Let’s say you created a blog post featuring your top ten tips for hosting the best country club wedding. A CTA like, “Contact us today to learn more about planning your country club wedding” might prompt a local bride- or groom-to-be to request your club’s pricing information.
Next, place contact forms throughout your website. Pop-up contact forms are beneficial, because you time them to appear after a lead has been on your webpage for a few minutes. The longer someone hangs around your site, the more likely they’re interested in your club, so pop-up contact forms often yield great results.
When embedding forms into your website’s content, use some of these best practices for higher conversion rates:
- Mention a unique selling point (USP): Country clubs USPs could include discounted memberships for seniors or veterans, complimentary catering for events, a free month of membership, or another discount.
- Keep contact field numbers at a minimum: The more fields a lead has to fill out, the less motivated they are to complete a form. At most, request their name and email address or phone number.
- Test out different USPs and CTAs: Switch up your USPs and CTAs on various contact forms to see which works best. For example, a senior discount USP might motivate your audience better than a free month of membership, but you won’t know until you test both out!
3. Use SEO to drive more qualified traffic to your site
Search engine optimization (SEO) offers business owners a free, powerful way to rank higher in search engine results pages (SERPs). You can reach leads organically, without paid advertisements. Optimizing your website will help your content reach more people and give purpose to your hard work.
Several SEO tactics can boost your SERPs rankings. Focus on peppering long-tail keywords throughout your blog posts and website pages. Then, build high-quality backlinks by partnering with other local businesses or your local chamber of commerce.
Be sure to optimize your website to be mobile-friendly, since half of Internet browsers use their mobile devices to view content.
37% of marketers say that generating high-quality leads was one of their biggest challenges.
We want to decrease that percentage.
WebFX can help you generate high-quality leads with a customized marketing strategy.Learn More About Lead Generation Services
Partner with WebFX for award-winning lead generation services
Your country club’s success depends on your ability to attract and convert qualified leads. When you need help converting leads to club members, turn to WebFX. We’re a full-service digital marketing company that offers award-winning content marketing and lead-generation services for golf and country clubs.
We’re dedicated to driving results — in the last five years, we’ve earned over 7.8 million leads and $6 billion in revenue for our clients. Our experienced team of 500 subject matter experts work hard to earn the highest return on investment for our clients.