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There are many digital marketing methods that can help your swimming pool company earn more leads and conversions. One of the best methods is pay-per-click (PPC) advertising. This method is a paid form of advertising that enables you to reach more qualified leads online.

So, how does PPC work? How will it benefit your business?

On this page, we’ll discuss the process of PPC advertising and three benefits that your business receives from this method. If you need help creating your PPC campaign, contact us online or call us at 888-601-5359 today to speak with a strategist.

How does PPC work?

PPC ads are paid ads that appear at the top of the search results. They are listed above the organic listings, and they are tagged with the word “ad.”

There are numerous components you need to focus on to help you launch your PPC campaign.

Keyword selection

One of the most important aspects of PPC is keyword selection. These keywords trigger your advertisement to appear in the search results. You need to choose the right keywords, so you can appear in the search results with the most qualified leads.

This requires you to conduct keyword research. Keyword research helps you figure out the right keywords for your campaign. Check out these keyword tools you can use to find the right keywords for your campaign.

When you are selecting keywords, there are two types of keywords you will encounter. The first kind is short tail keywords. These are keywords that are only one or two words.

An example of a short tail keyword is “swimming pools.” This is a very generic term that doesn’t specify user intent. Someone could be searching for a swimming pool company, but they could also be searching for local swimming pools in the area.

Therefore, long tail keywords are better. These are keywords that contain three or more words. An example of this is “swimming pool companies in Harrisburg, PA.”

PPC swimming pool image

Long tail keywords are better because they are more specific. When users conduct searches, they use specific terms (like the example), so they can find results that fit their needs best. Since your users are using long tail keywords, you want to use them too.

These keywords also cost less. This brings us to the next component.

The bidding system

PPC operates on a bidding system. Once you select your keywords, you bid for your placement of your advertisement. Long tail keywords play an important role in this because they affect the cost.

First, you need to set your maximum bid. This is the amount you are willing to pay each time someone clicks on your advertisement. Your maximum bid is flexible and can change at any time.

This is the part where your type of keyword has a factor on the cost. Since PPC operates on a bidding system, companies can bid however much they see fit. Many companies bid higher if there is a lot of competition.

With short tail keywords, there is a lot of competition. The terms are generic and generate a lot of traffic, although the traffic isn’t as valuable as long tail keyword traffic. Bigger corporations will bid high amounts to secure their ad position.

These amounts can range from a few dollars to $50 per click or more. This makes it an expensive option and you don’t get as many clicks for your budget.

However, long tail keywords are less expensive. You may pay a few cents to a few dollars per click and you generate more qualified traffic. The traffic volume isn’t as high as short tail keywords, but the quality of traffic is better.

Once you set your bid, your maximum bid and quality score will determine your placement.

Our digital marketing campaigns impact the metrics that improve your bottom line.

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3 benefits of PPC

When you invest in PPC, you will receive numerous benefits that will help your business.

1. You get more qualified leads

One of the most important aspects of PPC is that you obtain more qualified leads. PPC drives in leads that are the most interested in your swimming pool company.

PPC is so important because 65% of all high intent searches result on an ad click. These are people that know they need a swimming pool company. They want to find the right one.

You don’t want to miss out on these leads. They are leads that are looking for your type of business, and you can draw them in by using a PPC ad.

PPC visitors are 50% more likely to convert than organic visitors. So, when you use PPC ads, you are driving in qualified leads that are ready to convert.

By utilizing PPC, you will obtain more leads and conversions for your swimming pool company.

2. You control your campaign

One of the best features of PPC is that you have complete control over your campaign. Your swimming pool company chooses how to run your campaign.

There are numerous aspects that your company has complete control over.

First, you determine what your ad says. You decide what information goes into your ad, so you can create ads that will appeal to your audience best. There is no set standard of information that you need to include (just recommended information), so you have the flexibility to create an ad that works for your audience.

You also have control over when people see your ads. This enables you to run your ads when you know your target audience is online. It is a great way to control your campaign and ensure that your leads are seeing your swimming pool company ads.

PPC also enables you to choose how long you want to run your campaign. You can run it for a week, month, or until you reach your maximum budget. It is up to your business to decide what is best.

With PPC, you can control your campaign to maximize your chances of reaching qualified leads for your swimming pool company.

3. You control the budget

Your budget is a very important aspect of your business. You don’t want to break your budget. PPC is a budget-friendly method that enables you to have complete control over your budget.

If you want to spend a certain amount on a PPC campaign, you can set that amount. You will never incur additional or unforeseen costs. If you choose to run your campaign until you reach your maximum budget, your campaign will stop when it hits that amount.

This makes it a great option for your swimming pool company because you can control how much you want to spend on your campaign. You can adjust the amount spent as needed. It is a great opportunity for your business to maximize your ability to reach new leads while staying in budget.

Want to speak with an expert? Call us at 888-601-5359

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Dive into a PPC plan from WebFX

PPC is a great way to earn new leads and conversions for your business. By investing in PPC, you will reap all the benefits it has to offer. At WebFX, we know how to deliver a PPC plan that enables you to gain all the benefits.

We’re a full-service digital marketing company that specializes in creating customized PPC campaigns. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team knows how to deliver a PPC campaign that will entice your audience to convert.

If you’re looking for results, we know how to drive them. To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We focus on putting our clients’ success first.

Our clients love the work we do for them. In fact, we have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to dive into a plan from a top PPC company like WebFX!

Get started today

If you’re ready to start earning more leads and conversions for your business, contact us online or call us today at 888-601-5359 to speak with a strategist. We’ll help you create your ideal PPC campaign.

We look forward to hearing from you!

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