Your website is one of the most important aspects of your digital marketing plan. Regardless of the online marketing strategies you use, you always drive leads back to your swimming pool company’s site. First impressions are important, so you want to have a great web design to make a good first impression on your site visitors.
If your site appears old or outdated, people won’t want to learn more about your company and purchase. People want to see sites that look modern, clean, and updated. By investing in your website’s design, you can have a website that catches your audience’s attention and keeps them engaged.
So, how do you create a website that works for your swimming pool company?
On this page, we’ll discuss six tips for helping you create a website that keeps your audience engaged and interacting with your swimming pool company. If you need help designing your website, contact us online or call us today at 888-601-5359 to speak with a strategist.
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1. Make your design reflect your business
One of the most important parts of your website is choosing the right design. This may seem obvious, but it is very important that you choose a design that fits your business. You want to attract leads to your site and keep them engaged.
The first step to choosing the right design is selecting the right colors. Your color choice is important because it helps people recognize your brand. They will see your colors and think of your brand immediately.
You want your colors to align with your brand. In the case of swimming pool companies, many companies stick to blue. Blue makes people think of water, which makes them think of swimming and swimming pools.
While you don’t necessarily need to stick to using blue, you want to use colors that make people think about your business.
When you choose the right colors, you keep your audience engaged on your site. They will build brand recognition and remember your site later when it comes time to convert. The right design goes a long way for your business.
By choosing the right design, you will keep leads engaged on your swimming pool company’s site.
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2. Include a responsive design
Responsive design is a crucial part of your website. You will have numerous users that access your site from different devices. It is important that you cater to the devices they use, so they have a good experience.
Your audience will access your site from desktops, tablets, and cell phones. Each device provides a different experience for your audience. You need to ensure that your site adapts to these devices.
Think of it this way: Would you want to access a desktop site on a mobile phone? You would need to zoom in and out to obtain information and the text would be too small. This doesn’t create a positive user experience for your audience.
A responsive design ensures that all users have a great experience with your swimming pool company’s site. Your site will adapt to different devices to ensure that your leads can use your website easily, regardless of the device they use.
3. Use social media buttons
Social media sites are constantly growing and obtaining new users. More people are joining networks, building their profiles, and engaging with people and businesses alike. You can use your website to connect these people to your social profiles, so you can engage with them.
As you build your design, you’ll want to include social media buttons on your page. You can put these in the footer of your website. These enable your leads to check out your social profiles and follow them.
This is a great opportunity for you to build a direct connection with leads that visit your site. If they are interested in your business and use social media, they are more inclined to connect with your business on these platforms. It’s a great way for you to know exactly who is interested in your business.
Using social media buttons on your site, you can build a direct connection with your leads and nurture them towards conversion.
4. Include visual elements
When you design your website, you want to ensure that you include visual elements. Visual elements are important because they keep your audience engaged with your swimming pool company’s site.
These visual elements can be videos, photos, or infographics. Each of these elements keep your audience engaged and keep your audience on the page. Your audience doesn’t want to stare at blocks of text on your page.
In fact, your audience is 10 times more likely to engage with a video than a block of text. Visual elements have the power to keep your audience engaged and interested in your swimming pool company’s site.
You’ll want to integrate these visual elements as part of your design. This will make your page more interesting for leads and keep them engaged. By integrating visual elements on your website, you will engage your leads and encourage them to purchase.
5. Include email sign-ups
When you get leads on your site, you want to find ways to connect them with your business. One great way to do this is by adding email sign-ups to your site. This will help you earn more leads and provide them with important information about your swimming pool company.
If leads check out your swimming pool company’s site, they can sign up to receive emails if they like what they see.
You can add email sign up bars in the header or footer of your website. These are two places where your leads are most likely to see it. You can also opt for a pop-up email sign up, which is triggered when leads enter your site or look at a certain page.
You’ll want to design your bar to be simple and easy to sign up. Users don’t want to take a lot of steps to sign up for emails. Create a simple bar to just enter their email and then gather the other information later.
When you include an email sign up bar as part of your swimming pool company’s design, you can capture more leads for your business.
6. Use CTA buttons
Many visitors will see things they like on your site. They may be interested in taking the next step, but how do they know how to proceed next?
You will encounter numerous leads that don’t know how to take the next step. They’ll read one of your pages, like what they see, and want to go to the next step. The issue is that they don’t know how to proceed.
By including a call to action (CTA) button, you help guide your leads to the next step. You tell them how to proceed to the next step in the buying process. It makes it easy for users to work their way towards conversion.
You’ll want to design these CTA buttons to stand out on your page. Even if someone skims through your site, they should be able to find the CTA button that tells them how to proceed next. It should fit in your design but be distinctive from the main design.
CTAs help you keep your leads engaged with your swimming pool business. If leads don’t know how to proceed next, they can be lost. You don’t want to lose leads, so it is vital that you create CTA buttons to guide them to the next step.
Help your marketing plan stay afloat with web design services from WebFX
When you have a great digital marketing plan, you don’t want to sink it by having a poorly designed or outdated website. Your website is the heart of your digital marketing plan, so it is vital that you invest in a great design for it. At WebFX, we know how to create stunning websites that will keep leads swimming through your site.
We’re a full service digital marketing company that specializes in creating customized websites. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team takes the time to get to know your business and produce a website that works for you.
If you’re looking for results, we know how to get them. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients.
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