How to Create Content That Will Move Your Leads through the Sales Funnel
Using content to generate traffic, leads, and sales
WebFX — May 7, 2015
If you’re a marketer (or a small-business owner doing your own marketing), you know that ultimately, all marketing efforts are done with the intention of making sales and generating revenue. While you may like the idea of building relationships and establishing your business as an authority, those objectives can’t keep your company afloat on their own.
So how does content marketing fit into the goal of making sales? As it turns out: very nicely. When done right, your content marketing strategy can move your leads through the sales funnel and produce informed, qualified leads – without any traditional marketing efforts. Sound good? We thought so.
Keep reading to learn how to use content to attract visitors, convert them into leads, and ultimately, make sales.
Table of Contents
1. How does content marketing fit into the sales funnel?
2. Top-of-funnel content
3. Middle-of-funnel content
4. Bottom-of-funnel content
5. Determining what to create
6. Creating your content
7. After you publish