Resource Library for Learning SEO
How to Do SEO for Flash Websites
LearnHow to Do SEO for Flash Websites For a long time, Flash and search engines did not go hand in hand. Up until recently, search engines could not crawl through links in a Flash object. Today, that’s all changed with […]
SEO Multiple Domains
LearnSEO for Multiple Domains: Your Multiple Domain Strategy You’ve just taken inventory of your current marketing campaign and you’re looking for a way to up the ante in terms of SEO. View our SEO Services
Can H1 Tags Improve SEO?
LearnCan a H1 Tag Improve My Website's SEO? SEO trends may come and go, but for many years, it’s been said that something as simple as a H1 tag can improve a website’s SEO. Is this a myth, or is […]
SEO Monitoring
LearnSEO Monitoring Guide: 7 Key SEO Metrics & Tools After you’ve set up your search engine optimization (SEO) campaign, the work isn’t finished. As your SEO performance ebbs and flows, tracking can help you catch problems and report successes. View […]
Google SERP Features: 8 SERP Features to Optimize for on Google
LearnGoogle SERP Features: 8 SERP Features to Optimize for on Google When users conduct searches, there are many possible descriptions that can appear in the search results. These are known as search engine results page (SERP) features. SERP features are […]
SEO Marketing Metrics
LearnWhat Metrics Are Important for SEO? One of the biggest advantages of SEO, or search engine optimization, is the fact that virtually every aspect is measurable. But sometimes it can be difficult to weed through all of the useless metrics […]
Browse resources for learning SEO
Learn SEO by experience level with these resources:
Learn SEO: Beginner
Beginner resources for learning SEO include:
Learn SEO: Intermediate
Intermediate resources for learning SEO include:
- How to Perform an SEO Audit [Video]
- SEO Checker: Get Your SEO Scored
- How to Earn Backlinks for SEO
- How to Improve Your Page Speed for SEO
- How to Master Internal Linking
Learn SEO: Advanced
Advanced resources for learning SEO include:
- Advanced SEO Techniques
- Enterprise SEO Strategies
- SEO Maintenance
- SEO Management
- How to Measure SEO’s ROI
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Start learning SEO
Search engine optimization (SEO) is a daunting task when you don’t know where to begin. Although SEO has many different aspects and is a continuous investment, it can set you up for long-term success online.
Keep reading to learn the basics of SEO and how SEO can improve your search result rankings and online revenue!
What is SEO?
Search engine optimization is the process of optimizing your website to show up in the search results on search engines — ultimately above your competitors — to drive traffic to your website.
SEO focuses on the organic or unpaid search results that display when a user searches a specific term. Learning about SEO will help you create high-quality content, attract backlinks, target relevant keywords, so you can capture revenue from organic traffic.
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Why is SEO important?
There are a number of reasons why SEO is essential for your website and ultimately your business. The most significant and most valuable reason to learn about SEO is because search is often the biggest source of traffic that will come to your website.
In order to rank for certain keywords, you need to learn how to create relevant content around those keywords. With relevant, user-friendly content, your business can rank at the top of search results and drive qualified traffic to your website.
The better the content you put on your website, the higher search engines will rank you. Besides producing great content, however, your business also needs to optimize that content for SEO, like by inserting keywords, maximizing page speed, and more.
How does SEO work?
When you search for something on the Internet, you intend to find the most relevant search result that comes up to answer your question. Google (or any other search engine) will work to bring you the best and most relevant result.
Have you ever wondered how, out of millions of results, the few that come up on that first page of Google often answer your question instantly? Search engines follow specific ranking factors based on some different features and algorithms, including:
Relevancy
If you are searching for baby clothes, you wouldn’t want men’s sneakers to appear in your search results.
That’s why relevance is so important when it comes to SEO.
Google indexes millions of pages to give you the most relevant results and uses keywords to help determine a page’s relevance. Besides relevance, Google also looks at additional factors to decide which page deserves the top spot in search results, like authority.
Authority
Search engines want to know if they can trust the content on your website.
That’s why search engines look at your site’s backlink profile. Your backlink profile, based on the quality of the backlinks, can indicate the trustworthiness of your site. If other trusted websites link to yours, that sends a positive signal to search engines like Google.
Obtaining useful and valuable backlinks is a big step to ensuring your site is authoritative.
Usefulness
It’s great if your content is relevant and authoritative, but is it useful?
If your content isn’t helpful and doesn’t answer a user’s search intent in an organized manner, then Google will not find your website useful, and you will feel the bite with a lower ranking in the search engine results pages.
You could have a page of the most informative information, but hurt its usefulness with its:
- Layout
- Text formatting
- Language
The user experience is a major factor in how Google finds that particular page’s usefulness.
Making an SEO-friendly website that users love will show search engines that you deserve a higher ranking. Ultimately, search engines know which ranking signals to measure and therefore, they will give users what they are engaging with most!
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