What Is a Small Business SEO Company? (And How to Find One)
In search engine optimization (SEO), a small business SEO company is one of the most effective ways for smaller teams to optimize their time and search performance. That’s because a small business SEO company optimizes your website for you, helping you earn all the benefits of SEO without the time investment. Learn more about a small business SEO company, including what they do, now!
What is a small business SEO company?
A small business SEO company provides SEO services to smaller organizations. Typically, these ongoing services include off-page, on-page, and technical SEO and aim to help a small business improve its search rankings, traffic, and conversions.
What does a small business SEO company do?
Small business SEO companies help smaller organizations grow their businesses through the web. With ongoing SEO services, SEO agencies can help small businesses build, implement, and manage an SEO strategy that attracts and converts qualified traffic into revenue.
Learn more about what a small business SEO company does below:
- Develop a search engine optimization strategy
- Complete SEO audits
- Produce SEO content
- Make on-page optimizations, like title tags and meta descriptions
- Improve link acquisition
- Implement technical optimizations like page speed, internal linking, and more
- Monitor competitor strategies
- Track SEO performance
- And more
While every small business SEO firm differs, the above is typical of SEO agencies.
How much does a small business SEO company cost?
Prices for small business SEO companies vary and depend on the agency, website size, and client goals. On average, small businesses pay $1000 to $2500 per month or $50 to $75 per hour for SEO services. For the most accurate pricing, request a custom quote.
Why hire a small business SEO company?
There are plenty of reasons to hire a small business SEO company, including the following:
1. Drive more qualified leads
SEO is a valuable tool for driving more qualified leads.
This strategy helps you reach leads that have an active interest in your company, products, or services.
You may find you’re putting a significant amount of money into traditional marketing strategies, like radio ads, and are barely seeing a return. This lack of performance happens because traditional marketing rarely reaches the right people.
Imagine you run a high-end clothing store and decide to buy a billboard ad on the highway.
You invest a large chunk of money into the ad to drive more traffic to your business. However, after running the billboard ad for a month, you haven’t seen a higher influx of customers.
So why is that? The problem lies in who you’re reaching.
Your billboard ad reaches everyone and anyone. You could have only one interested person who sees your billboard! People have a different mindset when driving — they’re rarely interested in the ads alongside the road.
Billboards can deliver underwhelming returns, especially for smaller businesses, because they lack targeting. Targeting, however, is where SEO shines.
With SEO and the experience of one of the best SEO companies for small businesses, you can reach people looking for your business by targeting specific keywords.
If someone searches your key terms and phrases on a search engine like Google, you know you’re reaching people who want to find your business. You’re putting your money towards people actively looking for your company, which makes all the difference.
2. Earn more customers
Did you know that over 93% of online experiences start with a search engine? People who want to find information or a local business turn to search engines to get answers. SEO helps you reach these leads and guide them towards your business.
Take advantage of this opportunity to reach your audience. Considering Google fields more than 3.5 billion searches per day, your target market is probably searching on Google for a business like yours.
When you invest in SEO, you help relevant and qualified leads find your business. If you meet their needs, they’ll likely become customers, which means more revenue for your organization.
3. Build brand awareness
SEO helps more people find your brand and get familiar with it. Not everyone will click on your listing or convert after visiting your page. These users will, however, get exposed to your brand and get familiar with it.
With SEO (and the help of a small business SEO company), you put your products and services in front of more interested leads. People get familiar with your brand’s name and start to associate you with key terms and phrases.
If you own a high-end clothing store and someone searches “places with high-end fashion,” they may see your business in the search results. Immediately, it builds an association between your clothing store and high-end fashion.
These leads may check out your site to see what you offer and determine if you’re a good fit for their needs. Exploring your site helps develop brand recognition further, which becomes vital when leads are ready to convert.
Some leads won’t convert immediately, but they will remember your business. When they finally decide what they need, these leads are more likely to choose your company because they’re familiar with your brand.
4. Create a better user experience
User experience is a crucial component of building your online presence.
A positive user experience drives more leads to your business and encourages them to choose your company.
Over 89% of consumers shop with a competitor after a poor user experience. If you don’t invest in creating a better user experience for your audience, you’ll lose leads to your competition.
Your SEO ranking relies on users having a positive experience on your site.
You can rank for the right keywords and deliver the correct information, but if your website doesn’t provide a positive experience that keeps leads on it, you won’t improve your site’s ranking.
SEO (when done right) keeps leads on your page longer. A few tactics for improving user experience and SEO include:
- Improving page speed
- Creating simple navigation
- Building mobile-friendly or responsive sites
Partnering with an SEO company for small businesses will help you create a better user experience for your audience and keep them engaging with your brand. You’ll build more positive brand associations with leads and get them to come back to your company.
5. Stay competitive
SEO for small businesses helps you remain competitive.
There are dozens of companies competing for the same customers you want. You must take advantage of every opportunity to outdo your competition and drive more people to choose your business.
SEO helps you get ahead of your competition.
If your competitors haven’t invested in SEO, you’ll outrank them and drive more traffic to your page. Even if your competition manages their SEO strategy in-house, you’ll have a better plan because you’re partnering with SEO experts.
A top SEO company for small businesses can help you stay competitive and drive valuable traffic and revenue to your site.
When should I outsource my SEO to a small business SEO company?
Consider outsourcing your SEO to a small business SEO company when you notice the following:
- You don’t have the time to plan, implement, or manage SEO optimizations
- You don’t have the resources to build, implement, or manage an effective SEO program
- You aren’t seeing results from SEO
When you experience constraints, from time to resources to results, you have to consider how you’ll loosen those constraints. For example, you could hire a new team member, allocate a bigger SEO budget, hire an SEO service provider, or something else.
What you decide will depend on your business. The above, however, are some of the most common reasons growing businesses hire a small business SEO company.
How to find the best small business SEO company
Finding the best small business SEO company can take time, but these tips can help:
- Outline your requirements, like budget, goals, and expectations
- Ask your network for referrals (or warnings for agencies to avoid)
- Search third-party review sites, like G2 and Clutch
- Evaluate the agency’s reviews, certifications or awards, and case studies
- Request a custom proposal from the top small business SEO companies
- Meet with the agency one-on-one
- Ask about the agency’s process, reporting, contract, and more
Get started with a trusted SEO company for small businesses
With more than 20 years of experience as a small business SEO company, WebFX is a trusted partner for small-to-midsized businesses across the globe. Learn how our custom strategies have helped our clients generate more than $3 billion in revenue from the web by contacting us online today!
Prefer to research some more? Browse our SEO plans for small businesses!
- What is a Small Business SEO Company?
- What Does a Small Business SEO Company Do?
- How Much Does a Small Business SEO Company Cost?
- Why Hire a Small Business SEO Company?
- When Should I Outsource My SEO to a Small Business SEO Company?
- How to Find the Best Small Business SEO Company
- Get Started with a Trusted SEO Company for Small Businesses
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- Why Small Businesses Need SEO in 2023
- Local SEO for SMBs
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- How SEO Can Help Your Small Business Compete with Industry Giants
- SEO Help for Small Businesses: 9 SEO Tips to Increase Rankings
- 5 Excellent Instagram SEO Tips for SMBs
- Give Your Rankings a Boost with These 8 SEO Quick Wins for SMBs
- Does SEO Work for Small Businesses?
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