What Does a Top UX Design Agency Do? (Plus How to Choose One)
In a nutshell, UX design is about making your website more enjoyable for users by improving elements like navigation and design, making it accessible, and ensuring users can find what they need.
But what does a UX design agency actually do? And how can you choose the right one to work with? Just keep reading to find out!
What is a UX design agency?
A UX agency is a design agency that focuses on how people interact with websites, apps, products, and more. UX designers focus on usability and functionality and aim to make things easy and enjoyable to use.
Why is UX design important?
Every business needs satisfied customers to thrive, so it’s crucial to focus on your customers when designing your website. That’s exactly what UX design agencies do. Here are some of the benefits of UX design.
Improved brand reputation
When people visit your website, you want them to have an enjoyable experience. If they do, they’ll come away with a positive impression of your company.
If they leave feeling frustrated because they couldn’t find what they needed or your site didn’t work properly, they’ll come away with negative feelings about your company.
Improved metrics, including conversions
If people can find what they need on your website and enjoy spending time on it, they’re going to be on it longer and the chances that they’ll convert will be higher.
Industry-leading customer service.
Net Promoter Score (NPS) is the leading metric for customer satisfaction.
WebFX clients score 394% higher than the industry average.
Services a UX agency provides
How does a UX design company go about improving your site’s user experience? There are lots of ways to improve UX, but here are five of the main strategies UX design agencies use.
1. Web design
Web design is the first step in creating any website.
A user experience design agency will create a website for you based on your needs and requests, as well as modern trends that help provide users with an improved experience.
That could include concepts like infinite scrolling, drop-down navigation menus, responsive design, and more. These ideas are considered “modern” because they create sleek, attractive websites that help users find what they want. In other words, they’re intuitive.
Since a UX agency concentrates on usability and design, this is the perfect way for them to approach a new website. This comes with another advantage, too — search engines love intuitive websites.
When you make a website that’s good for the user, it’s also good for that website’s SEO. Google will notice that users click to your site and spend more time on your pages than they do on your competitors’ sites. Then, their algorithm can adjust the rankings for your site in search results accordingly.
So a well-made website doesn’t just help your users find the information they want — it also helps Google rank you better in search engines. The end result is a well-made, intuitive website that Google will want to recommend to searchers – and a great start to your company’s online presence. But web design is just the beginning.
If you really want your website to help your business grow, you’ll need web development next.
Web development refers to the back-end coding and architecture that makes your site function properly.
A good UX agency will have experienced web developers that can add the functionality you need to your site. That could be advanced navigation, interactives, or even code that helps search engines understand your site better.
Interactives are coded pieces of content that allow users to change certain criteria to get results specific to them. These include calculators, calendars, and other pieces that permit user input.
Interactives are excellent pieces of content to use when you want to provide some kind of practical value to your users. They work best when they solve a problem for someone for free, showing them that you care about their pain points and — even better — how customers can solve them.
So instead of feeling like they’re reading an encyclopedia, your visitors can engage with your site and get a more accurate sense of what it would be like to partner with your company. This interaction may be digital, but it’s still more interesting than reading walls of text off of their screen.
These additions keep your users on your site for much longer times than text-only content. That makes them feel more confident in you, which then encourages them to convert into paying customers.
That goes a long way, especially for people who are new to your industry or have never heard of your company before.
It’s almost a guarantee that they’ll remember your brand later since you’re the company that helped them with a problem they wanted to solve.
3. Project management
Project management is the process of overseeing new tasks through conception, development, and production. UX agencies incorporate this into their plans by hiring strategists who have experience in a certain field.
That could be web design, web development, Internet marketing, interactive creation, and any other service they offer. Regardless of what you want to accomplish, an experienced project manager will be able to walk you through the steps you need to accomplish it.
This is essential to making sure that your end result meets your goals and expectations. No matter what they take on, a user experience agency should be able to walk with you through every step, overcome every obstacle, and get the results you need.
Moreover, they should be able to report the results of what they’ve done to make sure you know everything you need to justify your investment in the first place. In fact, the last two points on this page are going to deal with essential parts of a project management system.
After a UX agency has designed something for you from start to finish, they’ll enter these next two phases.
Troubleshooting — also called “testing” or “beta testing” — is the practice of testing a new product to make sure it works as intended.
This is an essential step for everything a UX design agency does for you, whether that’s designing a new website from scratch or creating a high-functioning interactive for one of your pages.
This process involves someone trying to “break” the product that was created to discover where its faults lie. Even when a product is designed with skill and careful management, there can still be bugs in its execution.
Programmers sometimes call this “the ghost in the machine,” referring to the unpredictable nature of coding. Essentially, you can do everything right on your first try, and it could still behave in unexpected ways.
Most of the time, those “unexpected ways” are inefficiencies or fatal errors that cause a product not to work. The sooner a UX agency can find those errors, the sooner they can fix them to create a better product.
This process can take time — sometimes as long as managing the project itself — but the results are worth the time, money, and effort.
Once everything is done, you can launch your new site with confidence that it will work flawlessly. That’s great for building trust with website visitors. It creates a powerful, positive first impression, no matter who’s looking at your site.
Even so, there’s still one more job of a UX design agency before they’re done.
Conversion rate optimization (CRO) is the process of increasing the percentage of your website’s traffic that converts into paying customers.
This is different from troubleshooting because CRO involves how well something works mechanically — it’s concerned with getting a higher percentage of site visitors to take action towards becoming customers.
So CRO involves selecting individual elements of your site, creating several versions of that element, and testing them to see which works best at encouraging visitors to click and convert.
Your UX agency may also use other tests and processes that increase the efficiency of your pages. Then, this is typically the end of the road for a UX project. But as your site continues to generate conversions, customers, and revenue, your partnership can pay off for years to come.
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How to choose a UX design agency
How do you choose a UX agency to work with? It can feel overwhelming to pick a UX design agency with so many options, but if you know what to look for, it makes the process much easier. Here are some of the most important factors to consider.
You’ll, of course, want to consider the capabilities each user experience agency has. Check if each company you’re considering lists what they offer on their website or give them a call and ask them what they can do.
Ideally, you’ll want an agency that offers all the UX design capabilities you need. If one agency can do all your UX design work for you, it’s easier to keep your projects aligned. It’s even better if the agency also offers other web design services and digital marketing services.
Portfolios are one of the best ways to get a feel for the work a user experience design agency does. Seeing samples of an agency’s work helps you make sure it’s high-quality and that it fits with the style you want for your website. Any UX design agency you work with should be able to provide you with a portfolio.
Testimonials and reviews
Testimonials and reviews are helpful ways to see what it’s like to work with a given agency. You can see what other companies like yours thought about working with a potential UX design partner. Check if UX agencies you’re considering have testimonials and check review sites like Clutch.
How a UX design firm communicates with you is hugely important. A good UX agency is easy to get in touch with and willing to answer questions. They should be transparent about their pricing, process, and results.
WebFX is your UX partner
Do you want to make your site more enjoyable for your visitors and more profitable for your company?
WebFX can help.
We have experienced teams of web designers, developers, and UX experts who know how to build effective sites, and get the most value out of each page.
We’ve worked wonders for clients in a variety of industries, and we want to do the same for you.