Yesterday Luke, Bill and I had lunch with Jeremy, Justin and Carl from Cleveland Brothers. We were talking about pay-per-click advertising and Luke said that the keywords with the highest cost per click (CPC) would make a good blog post. So here it is!
I looked into this a little while ago and remember that clicks for personal injury lawyers are pretty expensive, at about $20.00 apiece. I thought that was about the highest CPC out there.
Boy, was I wrong! It turns out that every one of the top 25 most expensive keywords belongs to one of 10 industries. I averaged their click costs to give you:
The 10 Most Expensive Industries to Advertise Online:
|Business/Industry||Keywords in Top 25||Average Cost Per Click|
|6||Conference Call Companies||1||$49.64|
|7||Car Insurance Quotes||3||$49.61|
|8||Student Loan Consolidation||3||$49.44|
Source Fifty bucks!
Are you serious? How can anybody justify that expense?
Four words: high lifetime customer value. Buying a structured settlement nets a lot of money over a long time period for the advertiser. The same goes for refinancing student loans and remortgaging a house.
DUI and Mesothelioma lawyers make a killing in settlement money, so paying $50 per click is really pocket change.
Data recovery and conference calling software fosters long term client-vendor relationships. One new client can mean millions of dollars in recurring revenue over the years of the contract.
You don’t see any one-time purchases on this list, and for good reason. It’s simply not worth it to pay a fortune in the hopes of selling one product once.
These big spenders are aiming high: millions of dollars in a lawsuit or hundreds of thousands of dollars in a high-interest loan. With this in mind, how much is a click really worth to your business?
Xander is a Senior Internet Marketing Strategist at WebFX. You can find him riding his bike or longboard towards donuts.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
Looking for More?
Get expert ideas, industry updates, case studies, and more straight to your inbox to help you level up and get ahead.
"*" indicates required fields