The 10 Businesses with the Highest Cost Per Click

Xander is a Senior Internet Marketing Strategist at WebFX. You can find him riding his bike or longboard towards donuts.

Pay per click can be expensive! Yesterday Luke, Bill and I had lunch with Jeremy, Justin and Carl from Cleveland Brothers. We were talking about pay-per-click advertising and Luke said that the keywords with the highest cost per click (CPC) would make a good blog post. So here it is!

I looked into this a little while ago and remember that clicks for personal injury lawyers are pretty expensive, at about $20.00 apiece. I thought that was about the highest CPC out there.

Boy, was I wrong! It turns out that every one of the top 25 most expensive keywords belongs to one of 10 industries.

I averaged their click costs to give you:

The 10 Most Expensive Industries to Advertise Online:

Business/IndustryKeywords in Top 25Average Cost Per Click
1Structured Settlements2$51.97
2Secured Loans2$50.67
3Buying Endowments1$50.35
4Mesothelioma Lawyers5$50.30
5DUI Lawyers4$49.78
6Conference Call Companies1$49.64
7Car Insurance Quotes3$49.61
8Student Loan Consolidation3$49.44
9Data Recovery2$49.43

Source Fifty bucks! Are you serious? How can anybody justify that expense?

Four words: high lifetime customer value.

Buying a structured settlement nets a lot of money over a long time period for the advertiser. The same goes for refinancing student loans and remortgaging a house. DUI and Mesothelioma lawyers make a killing in settlement money, so paying $50 per click is really pocket change.

Data recovery and conference calling software fosters long term client-vendor relationships.

One new client can mean millions of dollars in recurring revenue over the years of the contract.

You don’t see any one-time purchases on this list, and for good reason. It’s simply not worth it to pay a fortune in the hopes of selling one product once. These big spenders are aiming high: millions of dollars in a lawsuit or hundreds of thousands of dollars in a high-interest loan.

With this in mind, how much is a click really worth to your business?

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