When you build your digital presence, there are numerous advertising methods you can use to reach new leads for your outdoor products business. One of the best ways to do this is pay-per-click (PPC) advertising.
On this page, we’ll discuss how PPC works and the benefits of using it for your outdoor product company. If you need help constructing your PPC plan, contact us or call us today at 888-601-5359 to speak with a strategist.
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How does PPC work?
PPC advertisements are paid ads that appear at the top of the search results above organic listings. These ads are a great way to draw in more qualified leads for your business.
PPC advertisements operate on keywords. These keywords trigger your advertisements to appear in the search results based on what an individual looks for in a search engine query.
To identify the right keywords for your campaign, you’ll need to conduct keyword research. This research helps you find words and phrases that your audience can use to search for your outdoor products business.
As you look at different search terms, you’ll want to focus on long tail keywords that use three or more words. An example of a good keyword is “outdoor product companies in Harrisburg, PA.”
These long tail keywords are effective, they drive in more qualified traffic. When people conduct searches, they use these phrases because they want to find results that fit their specific desire.
The alternative type of keyword is short tail keywords. These keywords are typically only one or two words long, such as “outdoor products.”
This is a very general search, as opposed to long tail keywords, which are used to derive more specific information. People can conduct this search with different intentions. For example, they might be seeking out basic information, searching for answers, or looking for a local store.
Your leads aren’t as qualified because the search term is very vague. This makes it harder to rank for these keywords because many businesses try to rank for these keywords in hopes of capturing some leads. If you want to see better results with your campaign, you’ll want to shy away from short tail keywords.
Short tail keywords also cost more than long tail keywords in PPC marketing. Since more (and bigger) companies are trying to rank for these keywords, the cost for them goes up. Short tail keywords can cost anywhere from a few dollars to $50 per click.
This means you won’t be able to attract as many leads because you will exceed your budget much quicker. With long tail keywords, the cost is exponentially lower. You can pay anywhere from a few cents to a few dollars per click.
To make the most of your budget, focus on long tail keywords and lengthier phrases.
The bidding system
Once you have your keywords selected, you’ll enter the bidding system. There are other companies competing for the same keywords, so you’ll need to bid for your placement.
The first thing you need to do is set your maximum bid. This is the amount you are willing to pay each time someone clicks on your advertisement. You can change your maximum bid at any time.
Once you select your maximum bid, your quality score and bid will determine your ads placement. Once you have your placement, you can start running your PPC campaign.
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4 benefits of using PPC for your outdoor products business
When you invest in this method, you will reap numerous benefits that will help your business grow. Our team leads the pack in PPC marketing.
1. You only pay when people click
This is one of the most important features of PPC advertising. As we mentioned before, when you run a PPC campaign, you only pay when people click on your advertisement.
You don’t pay for impressions. Numerous people can see your advertisement, but if they don’t click, it doesn’t cost your business anything. This means you can still build brand exposure without costing your business a dime.
This system enables you to adjust your campaign as you need. You can change your max bid to enable more clicks on your campaign. It makes your PPC campaign flexible and budget-friendly.
2. You set the budget
When you use PPC for your outdoor products business, you set the budget. Your budget is based on your business and what you can afford.
PPC is budget-friendly because you set the budget and never exceed it. You don’t have to worry about incurring additional costs. Once you hit your maximum budget, your campaign ends.
This method is a great way to get the most out of your budget. If your PPC ad receives a lot of clicks and interest, Google will lower your cost-per-click (CPC) to get more clicks. This is a great way to work with your budget, so you can maximize your expenses.
By utilizing PPC, you will have full control over your budget. It is a great way to advertise to potential leads without breaking the bank or worrying about additional costs.
Our team of experts knows how to create customized PPC plans that fit your budget and drive results. We even have 1090 client testimonials from a variety of industries to prove it. Check them out to see what it’s like to partner with a top PPC company like WebFX!
3. You create your campaign
PPC gives you the flexibility to set up your campaign the way you want it. There are numerous elements that you can control with this method.
First, you have control over the information in your PPC ad. You can change it and adjust it as needed. This gives you the power to appeal to your leads in the way that’s best for your business.
With PPC, you control how long your campaign runs. You can choose to run it for a week, a month, or until you reach your max budget. This method gives you control over how long you want to run a campaign.
Lastly, you have control over when your advertisement appears. You’ll need to research when your target audience is most likely to be online, but you can use that information to choose a time frame for your ad. Timing your ads will help you easily reach your target audience.
By utilizing PPC, you have complete control over your campaign.
4. You get more qualified traffic
Once your campaign is up and running, you will obtain more qualified leads. PPC is one of the best methods for drawing in qualified leads that are interested in your outdoor products.
In fact, 65% of all high intent searches result in clicking on an advertisement. These people are interested in purchasing a product – they just need to find the right company. You can easily encourage them to make a purchase by running PPC ads.
PPC visitors are 50% more likely to make a purchase than organic search visitors. These leads are more likely to convert, so running ads can help you draw in more qualified leads.
By utilizing PPC advertising, you will obtain qualified traffic that is more likely to convert.
Embark on a new adventure with a PPC plan from WebFX
If you want to obtain more leads and conversions for your outdoor product business, PPC is a great option. At WebFX, we know how to create a PPC plan that will help your business earn more conversions. To date, we’ve driven $6,021,182,299+ in sales and 7,839,684 leads for our clients.
We’re a full service digital marketing company that specializes in creating customized PPC plans. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team will create a customized PPC plan that earns your business more leads and conversion.
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We look forward to working with you!