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chatgpt vs. google bard vs. bing chat

The Pros and Cons of ChatGPT vs. Google Bard vs. Bing Chat

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ChatGPT vs. Google Bard vs. Bing Chat: Key Takeaways

  • Artificial intelligence (AI) chatbots like ChatGPT, Google Bard, and Bing Chat can streamline your marketing processes.
  • While you can have human-like conversations with ChatGPT, Bard, and Bing Chat, they have differences.
  • The best AI chatbot for your business depends on your needs.
  • Marketers can use ChatGPT as a content assistant to generate blog post ideas and content drafts.
  • Google Bard is connected to the Internet and can help marketers analyze a page’s on-page search engine optimization (SEO).
  • Bing Chat makes an excellent research assistant as it’s connected to the Internet and cites its sources.

There’s no denying that integrating artificial intelligence (AI) into your marketing processes has several benefits. Different AI tools can help you analyze data, generate code, write content, and edit images.

AI chatbots like ChatGPT, Google Bard, and Bing Chat can streamline your processes, but which one is best for your business? In the ChatGPT vs. Google Bard vs. Bing Chat debate, you must consider your needs to identify the best AI solution for you.

Keep reading the pros and cons of ChatGPT, Bard, and Bing Chat. While you’re here, subscribe to our free newsletter for more digital marketing tips and to get the latest AI intel!

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ChatGPT vs. Google Bard vs. Bing Chat: Which AI tool is best for your business?

While all three AI chatbots provide human-like responses to prompts, they vary in terms of data sources, models used, and more! The table below summarizes their differences:

ChatGPT Google Bard Bing Chat
Developer OpenAI Google Microsoft
AI model used GPT-3.5 or GPT-4 PaLM 2 GPT-4
Mobile app Available as an app on iOS and Android devices Can be accessed through a web browser Available as an app on iOS and Android devices
Information source Trained with books, news articles, and journals from 2021 and older Internet and other Google services like YouTube and Google Maps Internet
Types of prompts accepted Text and voice Text, voice, and image Text, voice, and image
Type of output generated Text Text and images (Bard can read the text output aloud) Text and images (Bing Chat can read the text output aloud)
Languages supported Over 50 languages Over 40 languages Over 50 languages
Data storage Users can access their past conversations and continue conversations Users can access their past conversations Users can access their past conversations and continue conversations
Best uses for marketing – Generate blog topic ideas
– Write content drafts
– Create summaries of existing content
– Create schema markup for a page
– Analyze a page’s on-page SEO performance
– Generate customized marketing advice
– Generate content ideas
– Write content drafts
– Research a topic

Let’s go through each AI chatbot to find out which is best, ChatGPT, Google Bard, or Bing Chat, for your business:


chatgpt is an ai chatbot that uses nlp

Developed by OpenAI and launched in November 2022, ChatGPT is an AI chatbot that uses natural language processing (NLP) to interact with users conversationally in over 50 languages. This AI chatbot is trained with data from 2021 and older. It uses the Generative Pre-trained Transformer 3.5 (GPT 3.5) model.

It can write content, essays, emails, and code. ChatGPT can respond to follow-up questions and even admit its mistakes.

Users can access ChatGPT through browsers and through mobile apps on Android and iOS devices. In September 2023, OpenAI announced that it’s rolling out voice and image capabilities for ChatGPT.

chatgpt has voice support

You can access its subscription plan, ChatGPT Plus, for $20 per month to get priority access to new features and faster response times. ChatGPT Plus uses the GPT-4 model.

Best uses of ChatGPT for marketing

Marketers can use ChatGPT as a content assistant to write:

  • Blog topic ideas
  • Blog post outlines
  • Social media post drafts
  • Video script drafts
  • Summaries of existing content
  • Emails

chatgpt use example

As of this writing, ChatGPT is trained with data from 2021 and older, so its research capabilities are limited. For that reason, always fact-check the output of ChatGPT and other AI tools.

Google Bard

google bard

Google Bard is an AI-powered chatbot that uses the Pathways Language Model 2 (PaLM 2) model. Like ChatGPT, Google Bard uses NLP, so it can converse with you like a human.

The goal of Bard is to provide answers and retrieve information for users instead of showing a search results page. It can:

  • Write text
  • Translate languages
  • Plan your trip itinerary
  • Show relevant images to your prompts

You can even use voice and images for your prompts.

google bard image search

Google Bard’s responses are based on the information it’s been trained on and from other Google services it has access to.

Best uses of Google Bard for marketing

Because Google Bard is connected to the Internet, it can do more marketing tasks than generate topic ideas and copies. It can perform the following marketing tasks:

  • Create a schema markup for a page: Provide a link to the page you need a schema markup for. Test the markup — and any code you generate using an AI tool. The AI chatbot reminds users to use the code with caution. Bard’s FAQ reiterates that it is still experimental, and users must test and review all codes before using them.

use google bard to create a schema markup

  • Analyze a page’s on-page SEO performance: Prompt Bard to analyze a page’s on-page SEO You can also ask it to provide recommendations to improve a page’s on-page SEO.

using google bard for on-page seo

  • Give you customized marketing advice: If you’re a marketing team of one or a solopreneur needing ideas, you can use Google Bard to give you marketing advice. Take its tips with a grain of salt, though. For best results, consult human experts like the team at WebFX, who have experience carrying out campaigns!

using google bard for marketing advice

Bing Chat

Developed by Microsoft, Bing Chat is an AI chatbot that uses the GPT-4 model. It uses machine learning and NLP so that you can have a human-like conversation with it.

bing chat

Bing Chat is best used with the Microsoft Edge browser. You can also use the app available on iOS and Android mobile devices.

Like ChatGPT and Bard, it can generate content for you and answer your questions. Bing Chat has access to the Internet so that it can answer questions related to current events. It also provides links to sources mentioned in its responses.

A unique feature of Bing Chat is the conversation style. Users can choose whether they want a creative, precise, or balanced conversation style with Bing Chat:

  • Creative: This style is best for using Bing Chat for brainstorming and writing content.
  • Precise: Use this style for straightforward answers from Bing Chat. It’s best for searching for immediate answers to questions.
  • Balanced: This conversation style combines both styles, providing some creativity and keeping answers concise. This is best used for things like planning a trip or asking for recommendations.

Best uses of Bing Chat for marketing

Like Google Bard, Bing Chat is connected to the Internet so that marketers can use it for various tasks, including:

  • Content idea generation
  • Writing drafts for content
  • Researching a topic

Users can easily verify Bing Chat’s responses through the links it provides in its responses.

bing chat references

Which is best: ChatGPT, Google Bard, or Bing Chat?

Each AI-powered chatbot has its pros and cons. The best chatbot for your business is one that suits your needs.

ChatGPT makes an excellent writing assistant that can recommend blog post topics and draft your written pieces. You can use Google Bard as an SEO assistant that analyzes your pages — and even your competitors — and recommends actions to improve your ranking.

Bing Chat provides links to its references when it answers users, making it an excellent tool for research. Whether you choose ChatGPT, Bard, or Bing Chat, you need humans to verify your AI tool’s output and check it for biases.

If you’re looking for experts to help you with your marketing efforts and handling AI tools, look no further than WebFX. We’re a team of digital marketing professionals who are no strangers to AI. Our growth platform, MarketingCloudFX, is powered by IBM Watson AI.

In addition, our team is dedicated to providing excellent service to our customers — from understanding your needs and learning the ropes in your industry to growing your bottom line.

Call us at 888-601-5359 or contact us online to speak with a strategist about our AI services!

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