What are the Best Generative AI Tools to Use in Marketing?

In the last few years we have seen an explosion of generative AI tools, from Gemini, to ChatGPT and Copilot, but which of these is the best generative AI tools, and what about some lesser known ones like Claude? In this article, we will take an in-depth view of all these emerging technologies.

ChatGPT vs. Gemini vs. Copilot Chat: Key Takeaways

• Artificial intelligence (AI) chatbots like ChatGPT, Gemini, and Copilot Chat can streamline your marketing processes.
• While you can have human-like conversations with ChatGPT, Gemini, and Copilot Chat, they have differences.
• The best AI chatbot for your business depends on your needs.
• Marketers can use ChatGPT as a content assistant to generate blog post ideas and content drafts.
• Gemini is connected to the Internet and can help marketers analyze a page’s on-page search engine optimization (SEO).
• Copilot Chat makes an excellent research assistant as it’s connected to the Internet and cites its sources.

There’s no denying that integrating artificial intelligence (AI) into your marketing processes has several benefits. Different AI tools can help you analyze data, generate code, write content, and edit images.

What to know more about a specific generative AI tool?

• Find out about ChatGPT
• Get to know Gemini
• Closer look at Copilot
• Discover Claude

Keep reading the pros and cons of ChatGPT, Gemini, and Copilot. While you’re here, subscribe to our free newsletter for more digital marketing tips and to get the latest AI intel!

ChatGPT vs. Gemini vs. Copilot vs. Claude: Which AI tool is best for your business?

While all three AI chatbots provide human-like responses to prompts, they vary in terms of data sources, models used, and more! The table below summarizes their differences:

Let’s go through each AI chatbot to find out which is best, ChatGPT, Gemini, or Copilot, for your business:

Check out ChatGPT

Developed by OpenAI and launched in November 2022, ChatGPT is an AI chatbot that uses natural language processing (NLP) to interact with users conversationally in over 50 languages. This AI chatbot is trained with data from 2021 and older. It uses the Generative Pre-trained Transformer 3.5 (GPT 3.5) model.

It can write content, essays, emails, and code. ChatGPT can respond to follow-up questions and even admit its mistakes.

Users can access ChatGPT through browsers and through mobile apps on Android and iOS devices. In September 2023, OpenAI announced that it’s rolling out voice and image capabilities for ChatGPT.

You can access its subscription plan, ChatGPT Plus, for $20 per month to get priority access to new features and faster response times. ChatGPT Plus uses the GPT-4 model.

Best uses of ChatGPT for marketing

Marketers can use ChatGPT as a content assistant to write:

• Blog topic ideas
• Blog post outlines
• Social media post drafts
• Video script drafts
• Summaries of existing content
• Emails

As of this writing, ChatGPT is trained with data from 2021 and older, so its research capabilities are limited. For that reason, always fact-check the output of ChatGPT and other AI tools.

Get involved with Google’s Gemini

Gemini is an AI-powered chatbot that uses the Pathways Language Model 2 (PaLM 2) model. Like ChatGPT, Gemini uses NLP, so it can converse with you like a human.

The goal of Geminis to provide answers and retrieve information for users instead of showing a search results page. It can:

• Write text
• Translate languages
• Plan your trip itinerary
• Show relevant images to your prompts

You can even use voice and images for your prompts.

Gemini’s responses are based on the information it’s been trained on and from other Google services it has access to.

Best uses of Gemini for marketing

Because Gemini is connected to the Internet, it can do more marketing tasks than generate topic ideas and copies. It can perform the following marketing tasks:

• Create a schema markup for a page: Provide a link to the page you need a schema markup for. Test the markup — and any code you generate using an AI tool. The AI chatbot reminds users to use the code with caution. Gemini reiterates that it is still experimental, and users must test and review all codes before using them.
• Analyze a page’s on-page SEO performance: Prompt Gemini to analyze a page’s on-page SEO You can also ask it to provide recommendations to improve a page’s on-page SEO.
• Give you customized marketing advice: If you’re a marketing team of one or a solopreneur needing ideas, you can use Gemini to give you marketing advice. Take its tips with a grain of salt, though. For best results, consult human experts like the team at WebFX, who have experience carrying out campaigns!

Conquer marketing with Microsoft’s Copilot

Developed by Microsoft, Copilot, formally known as Bing Chat is an AI chatbot that uses the GPT-4 model. It uses machine learning and NLP so that you can have a human-like conversation with it.

Copilot is best used with the Microsoft Edge browser. You can also use the app available on iOS and Android mobile devices.

Like ChatGPT and Gemini, it can generate content for you and answer your questions. Copilot has access to the Internet so that it can answer questions related to current events. It also provides links to sources mentioned in its responses.

A unique feature of Copilot is the conversation style. Users can choose whether they want a creative, precise, or balanced conversation style with Copilot:

• Creative: This style is best for using Copilotfor brainstorming and writing content.
• Precise: Use this style for straightforward answers from Copilot. It’s best for searching for immediate answers to questions.
• Balanced: This conversation style combines both styles, providing some creativity and keeping answers concise. This is best used for things like planning a trip or asking for recommendations.

Best uses of Copilot for marketing

Like Gemini, Copilot is connected to the Internet so that marketers can use it for various tasks, including:

• Content idea generation
• Writing drafts for content
• Researching a topic

Users can easily verify Copilot responses through the links it provides in its responses.

Is there another Copilot?

There is! But not by Microsoft. GitHub created an AI-enhanced bot for developers that they also called Copilot. GitHub Copilot is very different though, as it is advanced in coding and packed with developing tools.

Discover Claude

Claude is the fairly recently added bots to the scene. It is not as well known as ChatGPT and Gemini, but still worth a mention. Let’s take a closer at this generative AI tools.

Taking a look at Claude AI

Claude AI is an AI assistant created by Anthropic. The AI bot can assist a user similar to ChatGPT with tools such as analysis, writing, math, coding and even creative projects.

Let’s look at a few pros and cons of Claude AI, starting with the advantages:

• Wide range of topics: Claude AI can give information on various topics, quick and efficiently.
• Task versatility: The generative AI offers a mix of task options from writing, to coding.
• Personalization: Claude keeps a light record of your preferences and can adjust communication style according to the users request.

Now, let’s take a look at Claude AI’s disadvantages:

• Lack of real-world experience: All information provided is created from training data, not real-web or lived experiences.
• Errors and biases: There is always a risk of biased information due to the training data. As the information is also not provided in real-time, there could be errors from outdated resources.

Which is best: ChatGPT, Gemini, Claude or Copilot?

Each AI-powered chatbot has its pros and cons. The best chatbot for your business is one that suits your needs.

ChatGPT makes an excellent writing assistant that can recommend blog post topics and draft your written pieces. You can use Gemini as an SEO assistant that analyzes your pages — and even your competitors — and recommends actions to improve your ranking.

Copilot provides links to its references when it answers users, making it an excellent tool for research. Then there is Claude that can personalize your marketing. Whether you choose ChatGPT, Gemini, Claude or Copilot, you need humans to verify your AI tool’s output and check it for biases.

Enhance Your Marketing with AI Technology

If you’re looking for experts to help you with your marketing efforts and handling AI tools, look no further than WebFX. We’re a team of digital marketing professionals who are no strangers to AI. Our growth platform, MarketingCloudFX, is powered by IBM Watson AI.

In addition, our team is dedicated to providing excellent service to our customers — from understanding your needs and learning the ropes in your industry to growing your bottom line.

Call us at 888-601-5359 or contact us online to speak with a strategist about our AI services!

Our digital marketing campaigns impact the metrics that improve your bottom line.

See Our Approach

WebFX has driven the following results for clients:

$10 billion

in client revenue

24 million

leads for our clients

7.14 million

client phone calls