- 6 min. read
Jessica BonacciContent Writer
- Jessica is a Google Analytics certified Digital Video Analyst at WebFX. She has created over 100 videos for the WebFX YouTube channel (youtube.com/webfx) in the last two years. Jessica specializes in video marketing and also loves content marketing, SEO, social media marketing, and many other aspects of digital marketing. When she’s not creating videos, Jessica enjoys listening to music, reading, writing, and watching movies.
You’ve created some unique, engaging videos for your business, and now you want to put together a successful video promotion strategy. But where do you start? In this blog video, I discuss some video promotion strategies and give you examples of how you can implement them for your business.
Watch the video below!
Transcript: Video promotion. Two words that mean so much when it comes to creating a successful video. You might not think about it when you’re planning your business’s videos, but a video promotion strategy should be something that’s always on your mind when you’re creating video content. In this video, I’m going to give you video promotion ideas and discuss how to promote your video content online. Let me paint this picture for you. You have some unforgettable footage, your audio sounds crisp and professional, and the script is exactly how you want it to be. You upload your video to YouTube for the whole world to see, but you’re just not getting views. If you’ve ever found yourself in this situation, you just need a little video promotion.
1. Use keywords to optimize your YouTube titles and descriptions
Uploading your video to YouTube is a great start for promoting your videos online. But you can’t stop there. You can maximize your viewing potential on the platform if you target the right keywords in your title and description. If you’re making a video about baking cookies, do some research and find out what people are typing in when they’re searching for videos about baking cookies. In this situation, you’ll find that some of the most popular video titles are formatted with a “how-to” at the beginning. People are looking for a “how-to video” tutorial, and your content, title, and description should match that. You can also type in your video topic on YouTube and see what autofill suggests.
Look at related videos, and gather ideas from there.
2. Post your video on your website for a promotional boost
If your video matches up with written content that’s already on your website, add it to the content on your page. It can help with that page’s ranking and help to further engage users with your content If a page has a decent amount of traffic coming to it, adding your video to that already successful page is going to increase the number of views it receives. If you have a blog post on your website with a recipe for baking cookies, and you just created this spectacular tutorial video, you should embed it on the page. People will be able to see and read what they should be doing.
3. Use social media to promote videos to your followers
Someone who follows you on Twitter might not necessarily be subscribed to your YouTube channel, and vice versa, so you’ll want to cover your bases. When you share your video, just like when you write a title and description, you should make your caption or status compelling. It should get people interested. You can use emotional words like “delicious,” “mouth-watering,” or “scrumptious.” Yes, I am still thinking about chocolate chip cookies. There are some things to keep in mind when posting your video on social media. There’s a pretty good chance that people are going to watch your video on mobile, and a lot of companies have embraced this by sharing vertical videos where they work best.
If you’re uploading to Instagram, Facebook, or Twitter, you definitely should consider having a vertical format prepared. Length also varies on social media. If you post a ten-minute video on Facebook, it’s probably not going to perform as well as it would on YouTube. Keep social media videos shorter, and if you want to upload a longer video directly to your social media page, consider sharing a snippet and redirecting to a platform where they can see the whole video.
4. Reach out to other sites to get them to link to your video
Outreach is a tried and true strategy for your web content. If people aren’t coming to you, go to them and tell them how great your content is. Reach out to relevant blogs and industry sites that can link to your video. Keep in mind that the keyword here is relevant. A marketing blog is not going to link to your baking tutorial, for example. All it takes is some research to find the right site, and an email explaining the value of your content. Keep in mind that you might not get a response or you might get a no, but don’t give up if you do. There are a lot of websites out there that you can reach out to.
5. Promote your videos in your email marketing strategy
If you have a base of subscribers who signed up to receive your marketing emails, why not send them your video content? It might not be the best strategy to embed your video directly in your email because of the limitations of some email clients, but you can send a screenshot or thumbnail image from your video and link that to wherever your video is posted. Tell people there’s a video in the subject line of the email. It’s proven to increase open rates for your emails.
6. Don’t be afraid to spend money to promote your videos
Sometimes, you might be doing all that you can and your video just isn’t taking off as you want it to. If the free methods don’t work for you, you should consider sponsored or boosted posts on social media, and ads on YouTube and in search engines. The great thing about content online is that you can set your own budget and make adjustments as the campaign rolls out. You can also hire a company that offers video services to help refine and shape your strategy. Well, that’s all I have for you today. I hope you take these valuable video promotion ideas and start implementing them for your video marketing strategy. By getting your video on multiple social media sites, other websites, and in your forms of promotion, you’re setting yourself up for success. For expert help with your video promotion, check out our web video production services. For a free quote, feel free to contact us online, or give us a call at 888-601-5359!
Jessica is a Google Analytics certified Digital Video Analyst at WebFX. She has created over 100 videos for the WebFX YouTube channel (youtube.com/webfx) in the last two years. Jessica specializes in video marketing and also loves content marketing, SEO, social media marketing, and many other aspects of digital marketing. When she’s not creating videos, Jessica enjoys listening to music, reading, writing, and watching movies.
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- 1. Use Keywords to Optimize Your YouTube Titles and Descriptions
- 2. Post Your Video on Your Website for a Promotional Boost
- 3. Use Social Media to Promote Videos to Your Followers
- 4. Reach out to Other Sites to Get Them to Link to Your Video
- 5. Promote Your Videos in Your Email Marketing Strategy
- 6. Don’t Be Afraid to Spend Money to Promote Your Videos